By Brian Hibbs There’s a particular Myth of the market that says that the “Wednesday Warriors” – the hardcore, most committed fan, who comes in every week without fail, usually on a Wednesday – are the core of the business that we should be catering to. This is a narrative that is regularly advanced by […]
By Brian Hibbs Dear C.B., I want to congratulate you on your new position as Editor-in-Chief at Marvel comics; from what I know about you I think you’ll probably fit the job pretty well. There’s been a lot of chatter about Marvel’s content, and I’d like to talk a bit more about it from […]
By Brian Hibbs So, this is kind of hard column to write, because it means being vulnerable and honest about issues that are genuinely hard to discuss, especially in the exact political climate we live in today. These are also things that are hard for me personally to discuss because I’m a fifty year old […]
By Brian Hibbs I’m a little bored with continually talking about Marvel comics and “Legacy” – there’s not a lot more to say about them now until we get into the sell-through phase in about two months. So, what else is in the comics news? One publisher that caught my eye was IDW, with two […]
By Brian Hibbs As I write this, it’s the deadline to order the October “Legacy” re-positioning from Marvel, with the lenticular covers. Marvel has been explicit that if we don’t order the lenticulars by the initial order deadline of 8/24, then we should expect to get allocated on any orders we might place. One of […]
By Brian Hibbs The solicits for August 2017 Marvel comics have finally been released – the start of “Marvel Legacy” – and I think it is now fair to ask if Marvel actually hears or heard any of the criticism of their line over the last few months. People have complained about (among other things) […]
In his monthly column, retailer Brian Hibbs rips the lid off secret retailing groups, and muses on Marvel Legacy.
By Brian Hibbs So, right now Marvel comics is in a little spot of trouble. In February 2017 Marvel’s best-selling ongoing superhero title barely passed 60k on the Diamond chart estimates. They ran three “event” style crossovers – “IvX”, which sold fewer copies than that, and “Clone Conspiracy” and “Monsters Unleashed”, neither of which cracked […]
Variant covers are an accepted practice in comics publishing and collecting, but is Diamond enforcing its own rules on minimum orders? Retailer Brian Hibbs looks at the plusses and minuses of the world of variants.
By Brian Hibbs Despite now being in retail for over thirty years now, I have to admit that there are times that I worry about the death of small-business retail. Now my fears are certainly driven by the area I am in – San Francisco has both rapidly escalating retail rents, as well as […]