If this weren’t such am amazing year for comics, the success of MY LITTLE PONY #1 would be maybe the story of the year: how did a comic book aimed at young girls get pre-orders of over 100,000 copies? Pony madness is such that a second printing, due December 19th has already sold out, and a 3rd printing is ALREADY under way. When all is said and done—and all the variant covers are counted up—MLP #1 will be one of the best selling books of the year.
And we’re told that orders for #2 are also huge.
A kids comic aimed at young girls.
The success of MY LITTLE PONY is a paradigm shift for the direct market that indicates maybe we’ve finally grown up after all.
In that spirit, here’s all the variant covers, from Pinky Pie on.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.