Marvel promises to reveal something “explosive” on The View tomorrow. Is it Mark Millar’s chili recipe? Is it who killed the Watcher? Is it a book aimed at middle-aged housewives?
Why is the Beat promoting an announcement about an announcement? Well, as we’ve mentioned before, The View audience is the elusive “fourth quadrant” that comics are said not to reach. Although The View has mentioned a few comics before—a Bluewater bio of founder Barbara Walters, The Walking Dead, and Northstar’s gay proposal—and co-host Whoopi Goldberg is very comics friendly, it’s still not the prime audience for male-centric superhero comics.
What is this comic likely to be? Something owned by Disney which owns Marvel AND The View.
Marvel is excited to announce that on Tuesday, July 15th, at 11AM EST, it will be announcing its latest explosive title live on the Emmy-Winning, daily talk show “The View”.
“The View,” a live, one-hour daily talk show from ABC (11:00 a.m.-12:00 noon, ET), features Whoopi Goldberg, Sherri Shepherd and Jenny McCarthy. It’s the original forum in which real women discuss everyday issues, share their opinions and engage in colorful conversations. “The View,” broadcast in HDTV and produced in 2-channel stereo sound, is now available to watch online daily at 4:00 p.m., ET/1:00 p.m., PT on ABC.com. “The View” is owned and produced by ABC. Barbara Walters and Bill Geddie are executive producers. For breaking news and updated videos follow “The View” (@theviewtv) and Whoopi Goldberg (@WhoopiGoldberg), Sherri Shepherd (@SherriEShepherd) and Jenny McCarthy (@JennyMcCarthy) on Twitter.™
Tweet #theview during the live broadcast as select viewer tweets will appear live, on screen, during the show.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.