Just as it did with The New 52, DC is ushering in a new logo for its new Rebirth era. The logo, which was designed by the design team Pentagram, will debut on next week’s DC Universe: Rebirth Special #1’ by Geoff Johns but will imediately be seen on all DC websites, social media channels, DC All Access webseries, and the DC All Access app. The pr promises that the logo will “come to life” at future DC events.
“While comics continue to be the heart and soul of DC, the brand has evolved to now stand for powerful storytelling across so many different forms of media. DC is home to the greatest Super Heroes and Super-Villains, and the new logo has the character and strength to stand proudly alongside DC’s iconic symbols,” stated Amit Desai, DC Entertainment Senior Vice President of Marketing and Global Franchise Management. “The launch of the new logo is the perfect tribute to DC’s legacy, exciting future and most importantly, our fans.”
“I’m very proud that REBIRTH will be the first comic book published with the new DC logo.” stated Geoff Johns, DC Entertainment’s Chief Creative Officer. “To me, REBIRTH and the new DC logo are built on what’s come before while looking to what will come tomorrow. I can’t wait for people to see it on the cover.”
The DC bullet, designed by design immortal Milton Glaser, was a standby from 1976 on until the “swoosh” came along in 2005, followed by the “flipping pages” logo in 2011. The latter was met with some pushback, evoking layers of corporate branding. The new one has more of the Glaser feel, with something of “throwback” type treatment so trendy today. It deos seem more like a publishing company and less like a logo that comes on before a Zack Snyder movie.
All that said, Glaser’s design remains the gold standard of all of these.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.