Looks like more compassionate—not to mention media-savvy—heads have prevails at DC Entertainment, as they have reversed a lawyer’s decision to disallow a memorial to a boy who died of abuse to have the iconic Kryptonian S on it after all:
“DC Entertainment uses a flexible set of criteria when we receive worthy requests such as this, and at times have reconsidered our initial stance,” a spokesperson said in a statement.
“After verifying the support of appropriate family members, DC Entertainment will be allowing the Jeffrey Baldwin Memorial Statue to feature the Superman ‘S’ shield.”
The kerfuffle began earlier in the week, when a Toronto man revealed that he had commissioned a memorial statue to Jeffrey Baldwin, a young boy who died of starvation nearly a decade ago. In Baldwin’s brief life, he loved Superman, and the statue paid tribute to that.
A DC lawyer didn’t agree at the time, igniting a public debate over copyright, trademark and everything in between.
Our own Jeff Trexler weighed in with sound legal principles earlier today, but as many have stated, all DC had to do to get past any legal issues was license the statue for $1 — US or Canadian.
It looks like saner heads have prevailed and realized that assigning the heroic humanist values of Superman to this child’s tragic life and horrific death will help others aspire to more heroic ideals.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.