Over the weekend at the Long Beach Comic Con, Tamara Brooks found some officially licensed DC t-shirts that gave messages that were a bit outmoded, to say the least. Tom Spurgeon quickly labeled them “repulsive,” and everyone else was all like reducing Wonder Woman to a victory level on a sex video game, really? Well, after CBR wrote to DC “DC wrote back and said, we agree:
DC Comics is home to many of the greatest male and female Super Heroes in the world. All our fans are incredibly important to us, and we understand that the messages on certain t-shirts are offensive. We agree. Our company is committed to empowering boys and girls, men and women, through our characters and stories. Accordingly, we are taking a look at our licensing and product design process to ensure that all our consumer products reflect our core values and philosophy.
WHAT TH–! What century is this? Comic Book company, you are supposed to remain silent and just internally fret over these kinds of things, not step up and do the right thing by admitting it was not the best official message to send?
To be honest, I find the first shirt repulsive. I get that showing Superman is a bro who bang hot chicks is an upgrade for his bulgeless underpants image. But…not the best way to get that across. The second is reminiscent of other t-shirts where the wearer declares she in training to be a trophy wife or whatever. Kinda silly but not the worst thing I’ve seen. But yeah, maybe not the best message for a company that is clearly trying to del with a surge of new customers who are more sensitive to this kind of thing. So yeah, end of kerfuffle, before it ever really got going.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.