Marvel Month-to-Month Sales: April 2011

by Paul O’Brien

Event season is upon us again. FEAR ITSELF launched in April, together with its spin-off anthology FEAR ITSELF: THE HOME FRONT. Further down the charts, “Death of Spider-Man” and “Age of X” are also underway. April also sees the relaunches of THOR and HERC, as well the de facto launch of a new series, JOURNEY INTO MYSTERY, continuing from THOR’s previous numbering.

It’s also worth noting Marvel’s increasing trend towards shipping extra issues of ongoing titles, apparently in place of low-selling miniseries. Now that the hordes of Captain America and Thor minis which were used to generate movie tie-in material are out of the way, it’s actually thinning out quite a bit at the lower end of the chart.

As usual, Marvel had the largest share of the North American direct market, leading DC by 40% to 27% in dollars and 48% to 27% in units. Of course, FLASHPOINT doesn’t start until next month, so you’d expect the gap to be larger than normal in April.