Valiant Entertainment has announced a new variant for the upcoming Bloodshot relaunch. The first issue of the series, written by Tim Seeley, drawn by Brett Booth, and featuring covers by Declan Shalvey, will receive an extra-special variant cover in which the titular Bloodshot will sport googly eyes. The collaboration between Valiant and craft store Michael’s is the first of its kind.
Check out a sneak peak at the variant cover by Shalvey and Michael’s below:

Additionally, Valiant has revealed that the interior art by Brett Booth will also be enhanced with googly eyes:

The publisher has also shared several videos showcasing the new variant and its interiors, as googly eyes are really better experienced in motion:

 

Valiant continues to push the boundaries on variant covers. This announcement comes just weeks after the publisher previewed a flocked variant cover—that’s a cover with fuzzy pink hair on it—for Punk Mambo #1. The threshold for ordering that particular cover is one for every 100 copies of the regular cover ordered, and while we don’t yet know what the threshold will be for the Bloodshot #1 googly-eyed variant, it’s safe to assume it’ll be similar, as this new venture is even more auspicious.
…okay, yes, this is clearly an April Fools’ Day gag from Valiant, but it’s the kind of gag that we here at the The Beat can get behind. It’s nice that Valiant is willing to poke a little fun at themselves, and googly eyes instantly make whatever they’re applied to at least ten times funnier.
Check out the full ‘press release’ from Valiant below. The actual Bloodshot #1 goes on sale in September.

New York, NY (April 1, 2019) – Valiant Entertainment is beyond excited to reveal the first look at the BLOODSHOT #1 Googly-Eyes Variant, which features an eye-popping cover image by Declan Shalvey and an extra special Googly-Eyes treatment from Michaels, the premier source for art supplies, crafting, and framing!
“In today’s crazy topsy-turvy world, I think Bloodshot’s Googly-Eyes is a savvy metaphor for how Googly-Eyed we’re all viewing each other,” observed artist and part-time philosopher Declan Shalvey. “Bloodshot has his finger—and Googly-Eyes—on the pulse of modern culture.”
“They say the eyes are the windows to the soul,” artist Brett Booth said as he as gazed at the clear sky during a peaceful picnic. “With Bloodshot’s eyes being perpetually red, we miss out on his deeper emotions. With this Googly-Eyed Edition, I feel we can finally see the deeper feelings and emotions that truly drive this character.”
“If the ’90s were the Chromium Era of comics, then I think Valiant is ushering in the Googly-Eyes Age,” Tim Seeley passionately tweeted. “Modern readers want great stories, top-notch art, collectability, and the utter hilariousness of eyeballs that freely move around. Look at them! HA! SO SILLY!”
Getting this unique variant made wasn’t easy, though. “Why are we doing this? I thought I vetoed it,” shouted Valiant Publisher Fred Pierce from his office. “Because we want to,”  Director of Design & Production Travis Escarfullery muttered under his breath.
Tim Seeley and Brett Booth’s BLOODSHOT #1 goes on sale this September. (Don’t worry, we’ll have a legitimate variant for it!)
About Michaels
They didn’t sponsor this, we’re just big fans.
About Valiant Entertainment
Valiant Entertainment, a subsidiary of DMG Entertainment, is a leading character-based entertainment company that owns and controls the third most extensive library of superheroes behind Marvel and DC. With more than 80 million issues sold and a library of over 2,000 characters, including X-O Manowar, Bloodshot, Harbinger, Shadowman, Archer & Armstrong, and many more, Valiant is one of the most successful publishers in the history of the comic book medium. Valiant consistently produces some of the most critically acclaimed comics in the industry and has received numerous industry awards and accolades, including a Diamond Gem Award for Comic Book Publisher of the Year. For more information, visit Valiant on FacebookTwitterTumblr, Instagram, and ValiantEntertainment.com. For Valiant merchandise and more, visit ValiantStore.com.