To no one’s surprise, THOR scored a hit at the weekend box office topping the domestic till with $66 million, adding up to a worldwide gross of $242 mil. The thunder “god” lagged only IRON MAN and SPIDER-MAN’s debuts, making the third biggest first appearance for a Marvel character. (But NOTE the others didn’t have the benefit of inflated 3D ticket prices.
It was also proof that a film can make a big debut despite two weeks of piracy: THOR opened two weeks ago overseas to take advantage of various local holidays and the Royal Wedding 3-day weekend in Britain. Although THOR also handily blasted the Mel Gibson come-back vehiclem THE BEAVER, it was not all good news:
Fanboys over age 25 fueled Thor in North America. A full 72% of the audience was over that age, and 63% were males.
Teens and younger adults have been noticeably missing from the multiplex, a worrisome trend that continued with Thor and could explain why the film didn’t open higher.
On this weekend last year, Iron Man 2 opened to $128.2 million. Without those kind of numbers, this frame was down 10% from 2010.
Meanwhile, everyone is already looking forward to Tom Hiddleston’s next turn as Loki, when he appears as the — or “a” — villain in The Avengers movie. (Loki was also the foe in the first issue of the Avengers comic, for those keeping continuity score.) Hiddleston is excited but tightlipped:
“I think a red dot will form on my forehead if I give any more information about Loki and ‘The Avengers,’” laughs Hiddleston, looking discreetly for Marvel-hired snipers taking a laser-targeted bead on him. “All I can tell you is that Loki will be in ‘The Avengers,’ and it’ll take more than Chris to stop me this time.”
Marvel Studio head Kevin Feigehas also been chatting up things Avengers, including a reference to Hank Pym which was pulled, and despite what we speculated in our reviews, there aren’t that many outtakes:
Well, that reference we felt was one too many times over the head, which is why we pulled it out. In terms of extended editions for DVDs? Yes. Home video always has long lead plans to do things like that. There will be deleted scenes on the Blu-ray for sure. I don’t know if there will be more or less than any other movie. When you said, “Were scenes deleted to get down to the running time?” No scenes were. We didn’t say, “This movie has to be two hours. Let’s take out as much until it gets to two hours.”
And….that Ant Man movie with Edgar Wright is still a possibility:
It probably won’t be too long from now as we are figuring that out now. Clearly, if you look at the Iron Man, Spider-Man, and the X-Men films, two or three years between sequels is usually what we like to do. You don’t know if you are making sequels till the movies come out or not. So I will say that there is flux in what the release schedule could be for 2013, 2014, and maybe 2015. Then we hope to…I’m meeting with Edgar Wright tomorrow morning. It is the longest…I said to Edgar, “You didn’t realize it was like 5 years ago or maybe more than that that we met at Comic Con?” But he has the best draft yet and I think we could be in shape to do it. It’s a luxury that it has been allowed to live and breathe like that. It’s not where it was just racing to a release date. Iron Man 3 is for sure. We are actively putting it together right now. What happens beyond that? We will see. But for the first time…frankly, when we did Iron Man and Hulk we had two movies in development – Iron Man and Hulk. Now, there is more of a selection. So we can go, “What scripts are we feeling good about? What properties do we now feel that we want to bring into the forefront?”
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.