Tag: tilting at windmills

  By Brian Hibbs Dear C.B., I want to congratulate you on your new position as Editor-in-Chief at Marvel comics; from what I know about you I think you’ll probably fit the job pretty well. There’s been...

By Brian Hibbs So, this is kind of hard column to write, because it means being vulnerable and honest about issues that are genuinely hard to discuss, especially in the exact political climate we live...

By Brian Hibbs I’m a little bored with continually talking about Marvel comics and “Legacy” – there’s not a lot more to say about them now until we get into the sell-through phase in about...

By Brian Hibbs As I write this, it’s the deadline to order the October “Legacy” re-positioning from Marvel, with the lenticular covers. Marvel has been explicit that if we don’t order the lenticulars by the...

By Brian Hibbs The solicits for August 2017 Marvel comics have finally been released – the start of “Marvel Legacy” – and I think it is now fair to ask if Marvel actually hears or...

In his monthly column, retailer Brian Hibbs rips the lid off secret retailing groups, and muses on Marvel Legacy.

By Brian Hibbs So, right now Marvel comics is in a little spot of trouble. In February 2017 Marvel’s best-selling ongoing superhero title barely passed 60k on the Diamond chart estimates. They ran three “event”...

Variant covers are an accepted practice in comics publishing and collecting, but is Diamond enforcing its own rules on minimum orders? Retailer Brian Hibbs looks at the plusses and minuses of the world of variants.

By Brian Hibbs   Despite now being in retail for over thirty years now, I have to admit that there are times that I worry about the death of small-business retail. Now my fears are certainly driven...

By Brian Hibbs Here’s my preface on this column, so you understand my point-of-view: I am bullish on graphic novels. They’ve been the leading category in my main store long before it was fashionable or...

Retailer Brian Hibbs is back with a look at the swirling controversy over the state of the Direct Market and the health of the comics industry .

We’re still very much in the short-term phase as I write this as the fifth issues of the initial “Rebirth” series just come out, and we’re still at least a quarter, perhaps two, to see how the greater market ends up reacting over-all – but I can look at my own data and draw out a few initial suppositions.