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How to: A case study for a first-time Kickstarter, Part 1

Sitting in on the Kickstarter panel at the New York Comic Con, I found myself sharing many of the questions that were posed to the Benign Kingdom Creators, a Kickstarter team that raised well over $100,000 with their campaign: How can I create such a successful campaign? How do I build an audience that large?

How to: PR with Nathalie Atkinson

This piece byNathalie Atkinson on proper PR behavior has been widely quoted. Working for a widely read consumer publication -- The National Post of...