What stores is your graphic novel in, and where is it displayed? Is it reaching the school and library market? Is it featured in museum stores and gift shops?
Those questions are in part answered by what kind of graphic novel you’ve created, and what kind of critical acclaim it’s receiving. But there’s another major factor that goes into the mix, and that’s distribution. Major publishers have their own distribution; smaller publishers will work with a larger distributor to make sure that their graphic novels are in as many of the appropriate places as possible.
What goes into making that happen? We talk today to Julie Schaper, the publisher of Consortium Book Sales & Distribution, an independent distributor that works with multiple graphic novel publishers. She discusses her career in sales and distribution, and talks about Consortium’s process for getting books out there.
Graphic Novel TK is a podcast about the process of making graphic novels — aimed at authors, artists, and people who are interested in the behind-the-scenes of the publishing business. It’s hosted by Alison Wilgus and Gina Gagliano.
Alison Wilgus is a writer, editor and cartoonist; her comics have been published by Tor, First Second, Dark Horse, DC, Del Rey and Nickelodeon Magazine. You can find her online @aliwilgus.
Gina Gagliano is the Publishing Director of Random House Graphic, Random House’s dedicated imprint for comics for kids and teens, and has worked with organizations like the Brooklyn Book Festival, the Comic Book Legal Defense Fund, and the Toronto Comics Art Festival to coordinate programming and media. You can find her online @_GinaGagliano.