It’s amazing when you make a book, and then people start talking about it — online, in print, on the radio, and sometimes even on television.
It can seem like that happens spontaneously — a book gathering praise like a snowball rolling down a hill and accumulating snow — and that can sometimes be the case. But there’s also someone whose job it is to build that snowball and give it a push: a publicist.
Today we talk to the woman who coordinates the publicity for Abrams ComicArts, Maya Bradford, about what being a publicist is, how it works, and what authors should know about publicity.
For more about the books Maya works on, check out the Abrams ComicArts website.
Graphic Novel TK is a podcast about the process of making graphic novels — aimed at authors, artists, and people who are interested in the behind-the-scenes of the publishing business. It’s hosted by Alison Wilgus and Gina Gagliano.
Alison Wilgus is a writer, editor and cartoonist; her comics have been published by Tor, First Second, Dark Horse, DC, Del Rey and Nickelodeon Magazine. You can find her online @aliwilgus.
Gina Gagliano is the Publishing Director of Random House Graphic, Random House’s dedicated imprint for comics for kids and teens, and has worked with organizations like the Brooklyn Book Festival, the Comic Book Legal Defense Fund, and the Toronto Comics Art Festival to coordinate programming and media. You can find her online @_GinaGagliano.