This afternoon, reports circulated widely that Diamond has told their suppliers that they will no longer be taking shipments of new products.

I’m told this was an unplanned leak, as Diamond was in the process of notifying suppliers and retailers.

Now the official statement from chairman Steve Geppi has been released. It confirms that Diamond will cease shipping new products. However, reorders will continue to be filled from a secured warehouse. Geppi urges retailers to look for creative solutions.

The move is also in the face of stoppages from shops and publishers alike. According to Geppi, Diamond is aware of the many problems facing shops in the midst of the COVID-19 pandemic, and is working on solutions for when the supply chain begins to move again.

Here is the statement in full:

As everyone knows, the world faces ever-increasing challenges related to the COVID-19 pandemic. Its effects on the comics & collectibles and tabletop gaming industries have been felt far and wide. We are hearing from thousands of retailers that they can no longer service their customers as they have in the past, many of them forced to close by government action or resort to in-person or curbside delivery. Even those still open are seeing reduced foot traffic in most cases, a situation that seems likely to worsen with time.

Our publishing partners are also faced with numerous issues in their supply chain, working with creators, printers, and increasing uncertainty when it comes to the production and delivery of products for us to distribute. Our freight networks are feeling the strain and are already experiencing delays, while our distribution centers in New York, California, and Pennsylvania were all closed late last week. Our own home office in Maryland instituted a work from home policy, and experts say that we can expect further closures. Therefore, my only logical conclusion is to cease the distribution of new weekly product until there is greater clarity on the progress made toward stemming the spread of this disease.

Product distributed by Diamond and slated for an on-sale date of April 1st or later will not be shipped to retailers until further notice. For the time being, however, we have been able to develop procedures with our teams at the distribution center in Olive Branch, MS to safely continue fulfillment of direct ship reorders for the retailers who are able to receive new product and need it to service their customers. It’s unlikely that orders will be filled on the same day they are placed, and these plans are subject to change if at any point we no longer feel that we can safeguard our teams while fulfilling orders.

Product distributed by Diamond UK and slated for an on-sale date of March 25th or later will not be shipped to retailers until further notice. Further updates with regard to reorders and other Diamond UK-specific information will be communicated directly to their customers as information becomes available.

Product distributed by Alliance has been shipping from our Fort Wayne, IN and Austin, TX warehouses. Both are closing at the end of the day on Tuesday, March 23rd, in the interest of employee safety and to comply with direction from local governments. Any orders not shipped by that time will not be processed until further notice. Your dedicated sales team will still be working remotely and will help you with any orders you’d like to place today or questions you may have.

With these changes in our distribution strategy, we will work with our publishing partners to develop programs that will address product already in the pipeline and what will happen when we resume distribution. We know that during this time you will face many challenges, and we will direct our energies toward addressing them, rather than fighting on increasingly numerous fronts to get product out.

For those retailers who remain open in various forms, I encourage you let loose your own creativity. For the time being, you will be able to replenish your perennials from Diamond and/or Alliance, but you should also remember the stock you already have in your stores. If your doors remain open, it’s likely you will have customers who will continue to seek diversion from events of the world. Special sales, promotions, and even eBay can help you bring in cash during this trying time. Product for which you’ve already paid may well hold some of your answers. There have been many solid suggestions offered about how to help our retailers, and we will bring many of them together in future communications.

Besides the industry’s most immediate needs, we have been and will continue looking toward the future, when we see stores reopening, bringing staff back onboard, and getting customers in the door. We are looking at issues like debt accrued due to this crisis, what reduced ordering means for your discount tiers, and the availability of credit to help stores through and after this difficult time. We don’t have all those answers today, but we understand the many issues you are facing and look forward to addressing them as partners who all have an interest in the long-term health of the industry we love so much.

As I mentioned in my last update, this industry has been one of the greatest joys of my life, from my days as a collector to a retailer to today. I and my Leadership Team have made these decisions knowing full-well the effect they will have on all of you, as well as our publishing partners and our own team members around the world. At the end of the day, the safety and security of our teams and yours, along with the many customers we all serve, is paramount. I again thank you for your ongoing patience and support.

Thank You,

Steve Geppi
Chairman & CEO, Geppi Family Enterprises

With shops were already endangered by closings and shelter in place orders in most of the biggest markets, putting a hold on things may end up being sensible.

Diamond is the main if not exclusive distributor for comics periodicals from DC, Marvel, Image, IDW, Boom, Dynamite, Dark Horse and many others.  At the same time, it’s estimated that about 30% of comics shop are already closed to the public, as tweeted yesterday:

More areas will have SIP orders and even more shops will be closing down. While many stores  have urged online and curbside pickup for comics, the lack of new product would be hobling for many stores.

However with people inside and looking for diversions, catching up on comics classics (which were already in the warehouse) could be a good strategy as well.

Other mainstream distributors have announced similar shutdowns. Game distributor Asmodee announced a similar shutdown; and Amazon has announced they will only be accepting essential items for the time being. 

We’ll update our story with industry reaction as it becomes available.



  1. I can’t say that I’m really surprised given the number of shops around the country that are closed (voluntarily or by order). My concern is with the books that will be shipping those first few weeks. Will the companies be dumping multiple issues or simply picking up where they left off. I know I couldn’t afford to get several months worth of titles all at once. Probably have me checking and thinning out my pull list, since this might be a good time to consider those lesser titles.

  2. Not that i dont appreciate the math, but nyc represents way more than 10% of the market in actual sales, considering midtown comics alone.

  3. Beyond sad, but what other choice is there right now? Non essential business needs to shut down, and workers need to stay home. The small business world will look radically different by the summer.

  4. First it was open borders. Then it was outsourcing. Now it’s concentrating your population more and more into confined urban centers. What’s the next aspect of neo-liberal globalism to fall?


  5. Heidi: After reading the comments late today from SDCC, don’t you think going ahead with Comic-Con is wise?

  6. “Therefore, my only logical conclusion is to cease the distribution of new weekly product until there is greater clarity on the progress made toward stemming the spread of this disease.”

    It’s sad and it’s terrible, but this is the path we have committed ourselves to. We must all bear the terrible burden of separation and economic hardship to stem the tide of illness. Our governments are telling us the best course of action is to stay home except for essential services. Some medical systems are already being overrun with severely ill patients. I love my comics and my comic shop, but I don’t want people out buying comics, stocking comics, packing boxes, printing comics, selling comics when we are all being told Stay Home! Half measures will break us all irreparably. Now let’s pray for a fast end to the spread so we can even imagine life on the other side.

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