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DC has launched a subsite for their September relaunch, and at last it has a name The New 52. The site includes the video of DC execs promoting the launch which was widely circulated yesterday, as well as previews of the various titles. It also, as Comics Alliance slyly pointed out, hadn't been properly proofed, as when it went live it included earlier, Earth-4 versions of the creative teams on a number of books:

Judging from the images released so far, it would appear that the relaunched versions of Superman and Superboy will be different from previous versions. Superman will no longer be wearing red shorts over his blue tights, and his belt, boots and S-symbol have also undergone notable alterations. Somewhat more dramatically, Superboy is sporting a black shirt and pants, a black-and-white S-shield mini-cape attached to his back, and a stylized red S-shield tattoo. It also appears that both characters will have significant changes in their continuity, most notably Superman’s age and his relationship with Lois Lane. This changes in the Superman costume are in themselves not likely to provide a solid foundation for erasing the Siegel heirs' ownership interest. However, the costume changes and other shifts in continuity are consistent with DC's arguments for limiting what the Siegels now own.  

The final pieces of the DC relaunch are revealed over at Hero Complex, and #52 is revealed as the Grant Morrison/Rags Morales ACTION COMICS #1. A whole new backstory for Superman is teased -- probably to be spelled out at tomorrow's Jim Lee/Geoff Johns event for the LA Times. Dan DiDio also gives a new big picture statement.

Flashpoint is going to end in new #1 issues across the board and new origin issues for everyone, that much is clear. Will it be the earth shattering annihilation of Crisis on Infinite Earths, or the long-forgotten supposed reboot of Zero Hour?

So, this tenth Free Comic Book Day, I looked back at the first FCBD and consider it was a seminal day in the history of comics. I consider it a pivotal day, as three different aspects of comics converged into a synchronicity which continues to affect and drive the comics industry. Those three aspects: mass-market retailing among specialty comics shops, graphic novels, and comics movies. As with most historical events, there are multiple events which foreshadowed and pioneered the moments and movements which coalesced the weekend of May 3, 2002.

Led by the top-selling Batman: The Dark Knight and Batman, Inc., which were back on the racks after a two-month absence, and a double-shipping Green Lantern, DC Comics' periodical sales continued a slow recovery in February. Notably, the February numbers also show modest increases across the rest of DC's line-up. Maybe the company's decision to cancel around 25% of its current ongoing titles and stick to a $ 2.99 price point is encouraging retailers, after all.

by Marc-Oliver Frisch

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Unit and dollar sales of DC Comics' periodical business remained at the lower end of the spectrum in February, despite a slight recovery from January's all-time low in average unit sales. However, the direct market as a whole has seen better days, and so DC still managed to snatch the three top spots of the chart and six out of the Top 10 in February, regardless of the company's lackluster sales.

For the publisher's mainstream DC Universe line, the absence of major titles Batman Incorporated and Batman: The Dark Knight continued to be a problem, while the hangover from the discontinued WildStorm imprint kept dragging down the average. Average comic-book sales of DC's Vertigo imprint were still hovering above the 10k mark, meanwhile.

See below for the details, and please consider the small print at the end of the column. Thanks to Milton Griepp and ICv2.com for the permission to use their figures. An overview of ICv2.com's estimates can be found here.

If you'd like to go to San Diego without actually going to San Diego, WonderCon is your best bet. You'll get a scaled down version of the big show with tons of great panels, cartoonists, and even movie stars but with plenty of passes, hotel rooms, and room to jump up and click your heels! The programming has just been released, and there's too much good stuff to possibly see it all, but we've pulled some of our favorites in the jump. To avoid stress, you can go here and make your own schedule. There's also an app for that. As previously mentioned, we'll be at the show, but in a more observational capacity. Come up and say hi!

Secrets of the comics...not answered, but revealed. Old time cartoonists! MariNaomi has the best quote of the day and we wonder if SXSW will ever turn into Comic-Con or vice versa.

We apologize to linking to these at a time when no one reads the internet, but sometimes that's how the cookie crumbles. § Two -- TWO -- competing takes on the greatest events in comics. One by Matt Wilson at Topless Robot and another by Alex Zalben at MTV Geek:

DC kicks off the year with a new sales record: Average numbers of the DC Universe line dropped by 21% in January, to 24,321 -- the lowest number in the history of these charts, by about 4,000 units. Traditionally a weak month in the comic-book market, January 2011 was even more of a downer than usual for DC. With only five titles selling above the 50k mark, average comic-book sales of the company at large fell to 21,922, the lowest figure since March 2009, while average Vertigo sales clung to the 10,000-unit mark, as they've done for the last three years. The poor January performance of the DC Universe line comes thanks to three different kinds of erosion. First up, DC failed to get Green Lantern, Batman Incorporated and The Flash out of the door, three of its major titles, while a fourth one, Batman: The Dark Knight, was still late from December. Second, DC is looking at a whole range of failing titles: Out of the 43 ongoing monthly DC Universe series currently on sale, eight have been marked for cancellation and won't be around come June 2011. That's almost 20% of the imprint's regular output. And there are eight more -- Doc Savage, The Spirit, T.H.U.N.D.E.R. Agents, Jonah Hex, Booster Gold, Power Girl, Zatanna and Gotham City Sirens -- that look less than healthy and sell fewer copies than some of the ones that have already been axed. At the tail end of the spectrum, finally, six former WildStorm titles were absorbed into the DC Universe line in January, where they end up being the six lowest-selling books and dragging down the average. (If WildStorm were still around, this would be another new low for them: The six books, one of which missed the charts altogether, have average sales of less than 4,000 units.) So, for better or ill, 2011 is set to be a year of transition for DC, with some heavy lifting in the company's periodical line. See below for the details, and please consider the small print at the end of the column. Thanks to Milton Griepp and ICv2.com for the permission to use their figures. An overview of ICv2.com's estimates can be found here.

by Marc-Oliver Frisch

On the surface, December 2010 was a great month for DC Comics. The company had a bigger share of the market than its main competitor Marvel, if only in terms of dollar value, and took all of the Top 5 spots on the chart, as well as a total 8 out of the Top 10. That doesn't happen a lot.

Upon closer inspection, though, a less rosy picture emerges: DC's average comic-book sales in the direct market were slightly down from November, average dollar and unit sales were only slightly up. So, despite big releases like the debut of writer/artist David Finch's Batman: The Dark Knight and, over in the "Graphic Novel" section, J. Michael Straczynski's Superman: Earth One book, it turns out December was more or less business as usual, from a commercial vantage point.

Meanwhile, DC's WildStorm imprint, which the company bought from Jim Lee in 1998 and then proceeded to slowly but determinedly squeeze the life out of, ceased publication in December. Average WildStorm sales sagged below the 5K mark, to the lowest number in history.