At San Diego Comic Con 2023, the off-site Paramount+ activation The Lodge was widely acknowledged to be one of the “must-see” experiences of the year. But could SDCC ’24’s iteration of The Lodge be even more of a crowd-pleaser? With the opportunity for fans to replicate exclusive Star Trek t-shirts. And because The Lodge is located off-site in the Gaslamp District, no SDCC badge is necessary for admission – but you will need to RSVP.

Paramount+’s The Lodge at SDCC ’24

Paramount+'s The Lodge at SDCC '24

Here’s what the press release says about the Star Trek element of The Lodge at SDCC ’24:

“Stepping onto a STAR TREK starship, fans can customize their very own ‘Starfleet swag.’ Utilizing a replicator, visitors will be able to place an order via touch-screen tablet and customize their t-shirts with options from a curated list of STAR TREK franchise-inspired insignia. This experience is available exclusively at The Lodge, and gives fans the chance to take home completely unique customized merch.”

In addition to the Star Trek portion of The Lodge, there will be plenty of additional activities to explore. These are inspired by properties as varied as Teenage Mutant Ninja TurtlesGhosts, Spongebob Squarepants and Criminal Minds: Evolution

Here’s what else you can expect from The Lodge:

Ghosts experience

Olfactory Atelier Inspired by GHOSTS

In the CBS Original GHOSTS, scents are one of the strongest connections ghosts have to the living world. The Lodge will feature Woodstone Manor’s Olfactory Atelier, where guests are invited to step into the enchanting ambiance of ‘The Livings’-own living room workshop (filled with easter eggs from the show). Essence Chemists will entice them to explore a collection of specialized perfumes—each perfume displays a unique homage to the ghosts in the series. Fans will leave with a scent of their choosing, allowing them to carry a piece of the Manor’s mystique with them throughout the living world at SDCC and beyond.

Solve a Case for CRIMINAL MINDS: EVOLUTION Behavioral Analysis Unit

For all the CRIMINAL MINDS: EVOLUTION lovers, The Lodge will have an in-world office inspired by the series’ Behavioral Analysis Unit (BAU), filled with a chaotic spread of evidence, paperwork, unpredictable clues, and more. Guests can dive into their own investigative work to help BAU agents connect-the-dots to the ongoing case.

If event

IF’s Cozy Ferris Wheel Photo Op

The Lodge is bringing the whimsical world of IF to SDCC. With the inviting Luna Park marquee complete with carnival lights galore, guests can line up to “ride” the ferris wheel. While in the queue, fans can play a game of hopscotch before they get onstage with a magical button that brings the Memory Lane Retirement Community Register to life and auto-pairs the guest with their very own IF companion for the photo op.

TMNT event

TALES OF THE TEENAGE MUTANT NINJA TURTLES–Themed Pizza Parlor

The Lodge will bring the love story between pizza and TALES OF THE TEENAGE MUTANT NINJA TURTLES to life with the tastiest slice in town: Turtle Power Pizza. The pizza parlor will be decked out with illustrated stylings to welcome guests into the world of the new series. SDCC-goers will be able to fuel up for their next adventure with a slice of ‘za accompanied by beverages inspired by the colors of the four Turtles, perfect for heroes in a half-shell of any age.

Spongebob event

Jellyspotting in Bikini Bottom

Nickelodeon and Paramount+ are celebrating the 25th anniversary of SPONGEBOB SQUAREPANTS and guests are invited to join the fun and immerse themselves into a day-in-the-life at Bikini Bottom’s Jellyfish Fields. Partake in “jellyspotting” throughout the day and catch jellyfish using “Ol’ Reliable,” SpongeBob’s most trusted jellyfish net. Upon entry, special jellyspotting gear will be handed out so fans can see the world through a joyous sponge-colored lens.

Ink Tattoo parlor

INK MASTER Tattoo Parlor

Expanding from last year’s INK MASTER-themed space, The Lodge will include a tattoo parlor set where high-brow modern meets edgy. The activation will allow guests to step inside the series, with an opportunity to get a temporary airbrush tattoo done of their choice from the stencils inspired by Paramount+’s featured shows & films. 

BRED2BUCK Saloon from TULSA KING

TULSA KING will take over the Happy Does indoor bar with a themed ‘BRED2BUCK Saloon.’ Taking elements from the series with props, graphics, neon lights, as well as exciting Season 2 references for fans, guests will be able to enjoy in-world drinks that’ll knock their boots off. The saloon will also feature games that take guests into the world of CBS Sports including the hook and ring toss and UEFA Champions League themed soccer ball kicking challenge. 

The Lodge Ski Pass sponsored by Walmart+ 

On the back of each Lodge Ski Pass this year, guests will receive an exclusive offer for a 3-month Walmart+ subscription as well as other surprise rewards while visiting The Lodge.

You made us Chu Chu shirts?

The Lodge interior

The activation will be located at Happy Does (340 Fifth Ave, San Diego, CA 92101):

  • Wednesday, July 24 from 6–10pm
  • Thursday, July 25 – Saturday, July 27 from 12–10pm
  • Sunday, July 28 from 10am–7pm

The Lodge does not require a SDCC badge but does require a RSVP. Those are available via this link (and should no tickets be available, which considering the popularity of this activation last year is likely, there’s an option to be notified if more become available to claim).


Keep up with all of The Beat’s SDCC ’24 coverage by clicking here.

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