lichtenstein.pngIDW continues its archiving of some of the more ephemeral passages of comcis history with  Behaving Madly, an anthology of soe of the Mad iitators that sprng up in the wake of that magazines stunning debut. Edited by Ger Apeldoorn and Craig Yoe, The book includes work by Bill ElderJack DavisJohn SeverinJoe ManeelyRoss AndruJoe KubertRuss HeathBob PowellHoward NostrandLee EliasBasil WolvertonJoe SinnottDon HeckRic Estrada, and Al Jaffe. And rare, complete stories by Jack Kirby and Steve Ditko.

Apeldoorn and Yoe iwll be signing at the IDW booth (#2743) on Friday, July 22nd from 1-2pm.


Behaving Madly covers every MAD Magazine imitation between 1955 and 1959, from Snafu, Lunatickle, Cockeyed and Crazy, Man, Crazy to Think, Frantic, Frenzy, Loco, Panic and Zany, as well as a thoroughly researched introduction on the whole field, which will be seen as the final word on the subject.

But Behaving Madly is more than a must-have collection. It is also a fresh and funny look into the culture of yesterday, littered with big names and even bigger yucks. You’ll see Edward E. Murrow interviewing Marilyn Monroe, Elvis Presley as an alien, Walt Disney pestering wild life, and spoofs, imitations, and parodies of everyone from Alfred Hitchcock to Ernest Hemingway.

If all this wasn’t enough Behaving Madlyincludes an amazing revelation! Yoe says, “This surprising and never before known fact is sure to shake both the comic and Fine Art world!” For the first time Behaving Madly reveals the previously unknown source for Roy Lichtenstein’s famous, most widely seen painting, Pistol. Pistol (1964) was appropriated from a MAD knock-off, Panic #3 (Nov. 1958), and a magazine, Time, then, used a version by Lichtenstein  for their controversial cover on their “The Gun in America” issue (June 21, 1968). The image was taken by Lichtenstein  from from a magazine to make a Pop Art painting and then went into back to a magazine completing the circle.

Ger Apeldoorn is a comic book historian who wrote about Mad comic book imitation and Harvey Kurtzman for Alter Ego and has been running the popular The Fabulous Fifties blog for more than eight years. It is visited daily by many artists and collectors and often referred to in the Comic Journal’s weblog. In December, Alter Ego will use his study on the efforts of Stan Lee to get out of comics between 1956 and 1962 as its cover article.

Craig Yoe is a two-time Eisner winner and legendary editor and packager of the Yoe! Books line of reprints at IDW. His books have covered subjects ranging from horror, to romance, to kids comics. His book, Super Weird Heroes, is a best-seller and a sequel is in the works. They first met when Ger on his blog shared some rare scans of Milt Gross’ silent movie reviews and it was love at first sight. Behaving Madly is the duo’s joint love letter to the art of graphic satire and took them both more than five years to produce.



  1. Marvel/Atlas had at least three Mad rip-offs running in the ’50s. I wonder if they’ll ever be reprinted?

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