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Wonder Woman #750

Wonder Woman #750 led the periodical charts for January, following in the footsteps of other DC gala anniversaries; the Absolute Carnage collection led graphic novels.

Overall, it was a down month, as January often is, especially since on of its Wednesdays was a low shipping New Year’s Day. Graphic novels were up however – counterintuitive given December’s gift rush, but more GNS were published, and the mix included titles from Dark Horse and Viz.

A swath of #1s topped the dollar chart for periodicals…but not units, showing the high-priced debut issues are not reaching more readers.

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John Jackson Miller has his commentary as always:

The result this time out was a month that was down 8% or so in the number of new comic books offered to market once the DC card stock variants (which get counted twice) were weeded out, and unit sales for comics were down by a similar amount. Dollar orders for comic books and graphic novels were down less, off 3% to $43.37 million. One way to normalize the cross-calendar comparisons is to look at November through January; that grouping was up 3% in dollar orders over the same three months in 2018-19.

Graphic novels appear to have taken more of their share of the focus in January; 52 more graphic novels were offered to market in the month than in the previous January, an increase of 14%. Graphic novel units — a figure we rarely consider because of how widely pricing varies — were even from year to year, while dollars were up 6%.

BTW I’m not a number cruncher, but I am a units person, because that shows how many customers are in the business. You can sell 10 $1000 comics or 1000 $10 comics … or both! Dollars show whether the business is profitable or not, so both metrics are invaluable.

dollar-shareunit-share

 

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

39.98%

46.67%

DC COMICS

29.33%

29.73%

IMAGE COMICS

5.60%

5.60%

IDW PUBLISHING

4.05%

3.28%

DARK HORSE COMICS

3.09%

2.28%

BOOM! STUDIOS

3.04%

3.10%

VIZ MEDIA

2.59%

1.04%

DYNAMITE ENTERTAINMENT

2.21%

2.08%

RANDOM HOUSE

0.76%

0.22%

TITAN COMICS

0.57%

0.41%

OTHER NON-TOP 10

8.77%

5.59%

 

 COMPARATIVE SALES STATISTICS

DOLLARS

UNITS

JANUARY 2020 VS. DECEMBER 2019

COMICS

-2.48%

-1.59%

GRAPHIC NOVELS

29.62%

36.99%

TOTAL COMICS/GN

5.84%

0.73%

TOYS

-1.05%

-4.04%

JANUARY 2020 VS. JANUARY 2019

COMICS

-6.70%

-8.64%

GRAPHIC NOVELS

5.09%

0.00%

TOTAL COMICS/GN

-3.26%

-7.99%

TOYS

4.00%

-16.26%

 

NEW TITLES SHIPPED

PUBLISHER

COMICS SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL

SHIPPED

MARVEL COMICS

101

56

0

157

DC COMICS

98

30

0

128

IDW PUBLISHING

35

16

0

51

IMAGE COMICS

43

7

0

50

VIZ MEDIA LLC

0

43

0

43

DARK HORSE COMICS

25

9

0

34

BOOM! STUDIOS

22

6

0

28

SOURCE POINT PRESS

16

3

0

19

DYNAMITE

14

4

0

18

TITAN COMICS

6

2

3

11

OTHER NON-TOP 10

130

235

28

393

TOTAL

490

411

31

932

 

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

WONDER WOMAN #750

$9.99

NOV190399-M DC

2

THOR #1

$4.99

AUG199016-M MAR

3

STAR WARS #1

$4.99

AUG199000-M MAR

4

X-MEN #4

$3.99

OCT190906-M MAR

5

X-MEN #5

$3.99

AUG199030-M MAR

6

GUARDIANS OF THE GALAXY #1

$4.99

NOV190742-M MAR

7

BATMAN #86

$3.99

NOV190411-M DC

8

AMAZING SPIDER-MAN #38

$3.99

NOV190915-M MAR

9

AMAZING SPIDER-MAN #37

$3.99

NOV190913-M MAR

10

STAR #1

$3.99

NOV190799-M MAR

 

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

WONDER WOMAN #750

$9.99

NOV190399-M DC

2

THOR #1

$4.99

AUG199016-M MAR

3

STAR WARS #1

$4.99

AUG199000-M MAR

4

X-MEN #4

$3.99

OCT190906-M MAR

5

GUARDIANS OF THE GALAXY #1

$4.99

NOV190742-M MAR

6

X-MEN #5

$3.99

AUG199030-M MAR

7

THE JOKER/HARLEY: CRIMINAL SANITY #2 (MR) [*]

$5.99

SEP190500-M DC

8

BATMAN: CURSE OF THE WHITE KNIGHT #6

$4.99

NOV190433-M DC

9

IRON MAN 2020 #1

$4.99

NOV190753-M MAR

10

VENOM: THE END #1

$4.99

NOV190795-M MAR

 

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

ABSOLUTE CARNAGE TP

$29.99

OCT191107 MAR

2

DIANA: PRINCESS OF THE AMAZONS TP

$9.99

SEP190470 DC

3

WATCHMEN TP

$24.99

JUN190614-M DC

4

LEAGUE OF LEGENDS: LUX TP

$15.99

JUL191064 MAR

5

HOUSE OF X/POWERS OF X HC

$60.00

SEP190963-M MAR

6

STRANGER THINGS: ZOMBIE BOYS TP

$10.99

OCT190311 DAR

7

MY HERO ACADEMIA VOLUME 22 GN

$9.99

OCT192290 VIZ

8

BLACK HAMMER VOL. 4: AGE OF DOOM PART II TP

$19.99

MAY190209 DAR

9

GREEN LANTERN: LEGACY TP

$9.99

SEP190471 DC

10

WONDER WOMAN: WARBRINGER TP

$16.99

SEP190472 DC

 

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

INCREDIBLE HULK BY PETER DAVID OMNIBUS VOL. 1 HC

$125.00

JUL191095-M MAR

2

CONAN THE BARBARIAN: THE ORIGINAL MARVEL YEARS OMNIBUS VOL. 3 HC

$125.00

JUL191093-M MAR

3

HOUSE OF X/POWERS OF X HC

$60.00

SEP190963-M MAR

4

ABSOLUTE CARNAGE TP

$29.99

OCT191107 MAR

5

DAREDEVIL BY BENDIS & MALEEV OMNIBUS VOL. 1 HC

$100.00

JUL191088 MAR

6

JUNJI ITO: NO LONGER HUMAN HC (MR)

$34.99

OCT192289 VIZ

7

WATCHMEN TP

$24.99

JUN190614-M DC

8

BATMAN: BLACK & WHITE OMNIBUS HC

$125.00

MAY190477 DC

9

MARVEL MASTERWORKS: DAREDEVIL VOL. 14 HC

$75.00

JUL191091-M MAR

10

AMAZING SPIDER-MAN EPIC COLLECTION: MAXIMUM CARNAGE TP

$39.99

OCT191135 MAR

 

TOP 10 BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

DOCTOR WHO: STAR TALES HC

$16.99

MAY198373 PEN

2

DOCTOR WHOL REVELATION OF THE DALEKS HC

$16.99

JAN198797 PEN

3

BLACK WIDOW LITTLE GOLDEN BOOK

$4.99

NOV191744 RAN

4

OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 49 SC

$29.95

APR191757-M GEM

5

BLOODBORNE OFFICIAL ARTWORKS SC

$44.99

MAR172148 UDO

6

SWORD ART ONLINE VOL. 18: ALICIZATION LASTING SC

$14.00

OCT192330 YEN

7

FROZEN: I AM ELSA LITTLE GOLDEN BOOK

$4.99

NOV191746 RAN

8

FROZEN: I AM ANNA LITTLE GOLDEN BOOK

$4.99

NOV191745 RAN

9

THE SHADOW NOVEL VOL. 151 SC

$19.95

DEC191846 SAN

10

THE SHADOW NOVEL VOL. 150 SC

$19.95

DEC191845 SAN

 

TOP 10 TOYS BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

POP! MARVEL HEROES: THANOS SNAP 6-INCH DELUXE VINYL FIGURE MAY198251 FUN

2

DARK NIGHTS METAL: THE BATMAN WHO LAUGHS & ROBINS DELUXE STATUE MAY190542 DC

3

DC BOMBSHELLS: DEATH STATUE MAY190539 DC

4

FANTASTIC FOUR LEGENDS 6-INCH ACTION FIGURES SEP198358 HAS

5

SPIDER-MAN LEGENDS 6-INCH ACTION FIGURES SEP198357 HAS

6

POP! DRAGON BALL Z: SUPER SAIYAN 2 VEGETA VINYL FIGURE JAN199073 FUN

7

MARVEL ANIMATED: VENOM & SPIDER-MAN STATUE JUN192393 DST

8

MARVEL SELECT: AVENGERS ENDGAME: HERO SUIT HULK FIGURE JUL192664 DST

9

MARVEL SELECT: SPIDER-MAN PS4 VIDEO GAME FIGURE AUG192734 DST

10

MARVEL GALLERY: 1990S SPIDER-MAN PVC FIGURE JUN192391 DST

 

TOP 10 GAMES BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

CRITICAL ROLE: TAL’DOREI CAMPAIGN SETTING HC JUN173357 GRE

2

STARFINDER RPG: CORE RULEBOOK HC JUN173371 PAI

3

CREATURE CODEX HC JUL183073 PAI

4

PATHFINDER CORE RULEBOOK SPECIAL EDITION HC (P2) MAY193228 PAI

5

D&D ICONS OF THE REALM: VOLO & MORDENKAINEN BOOSTER BRICK MAY198224 NEC

6

PATHFINDER: GAME MASTER SCREEN (P2) MAY193238 PAI

7

PATHFINDER RPG: CORE RULEBOOK JUN091729 PAI

8

PATHFINDER: BESTIARY HC (P2) MAY193229 PAI

9

PATHFINDER: BESTIARY SPECIAL EDITION HC (P2) MAY193230 PAI

10

STARFINDER RPG: ARMORY HC MAY182931 PAI
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1 COMMENT

  1. I think my default instinct has usually been that units ≠ customers when it comes to periodicals in the modern era, given the variant phenomenon — whereas instead you can take an annual dollar value and work backwards to a vague head count. In a $530 million Direct Market, for example, there’s room for no more than about 510,000 people spending $20 a week, every week; the number of such people is probably a lot lower, but we know what the maximum possible would be.

    Paying less mind to graphic novel units is more a measurement thing, because it’s a category where $7.50 and $150 units co-mingle.

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