In all the current hoo hah about video games, diversity and propaganda, it’s worth remembering that women make up nearly 50% of most kinds of gamers. There are some exceptions, of course. Unlike the comic industry, the video gaming industry has the money to study this sort of thing, and the Entertainment Software Association has put together many statistics on the age and gender of gamers. The most recent study shows that 48% of all gamers are women.
I was spit balling with Brett Schenker the other day, he of the groundbreaking Facebook study on comic demographics, and I wondered what his methodology would day about female games.
Brett has all his statistics here but the short version is that women make up the majority of several cagetories, including “games,” “board games,” “browser games,” “card games,” “casino games,” “first-person shooter games,” “gambling,” puzzle video games,” “video games,” and “word games.” They are significntly lower in “Strategy games,” “action games” MMorgs, and some other categories. A little commentary from Brett:
Those interested in “game consoles” is also a category to look at. In the United States, that’s 46 million individuals. Men are the majority here with 52.17%.
When you take out those questionable categories (like board games) and add in “console games” women are the majority at 52.94%.
Because of the wide use of the term “game” this isn’t rock solid, but it backs up statistics that are already well known throughout the gaming industry, with one study finding that women make up a slight majority of PC gamers.
I believe there is a technical term for this, and it’s “Yatzee!”
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.