Dark Nights Metal #3

While 2017 is still looking to be a down year, for comics sales, statistics for October sales just released by Diamond Comics distributors show that sales stabilized a bit. Graphic novels even showed a 2% increase over the same month last year, which was a huge month as John Jackson Miller notes.  

Marvel shipped fewer titles, as part of the “compacting” strategy of Legacy. But DC has 7 of the top 10 books, and closed the gap with Marvel to 6% in dollars and a mere 3% in units.

Dark Nights: Metal was the #1  periodical but the whole “Variant Batman” strategy appears to have cleaned up. People like Batman, huh. Also people like Negan, as Here’s Negan! the Walking Dead spinoff was the #1 GN.

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Comparative figures are still pretty blah, though, as mentioned, the rate of decline year over year slowed. A good holiday season would lessen the sting of the decline quite a bit.

Miller points out that October 2016 was a massive month:

But while beating last October seemed unlikely, I noted that trajectory mattered — and while Diamond today reported that orders for comics, graphic novels, and magazines were down 11% versus last October, they were up 5% over September 2017, a month which also had four shipping weeks. The month’s top seller was Dark Nights: Metal #3, with six other Batman releases making the Top 10; three Marvel Legacy issues rounded out the top 10, including the second-place Thor #700.

Comichron
 calculates that retailers ordered $45.58 million in print material at full retail, $2 million more than September and almost tying the total from this August, which had an extra shipping week. While both were down versus last October, Marvel and DC sold retailers more dollars worth of merchandise this October than they did in September — and Image continued to outpace the market, beating its year-ago total by 8% and climbing to an 11.46% market share.

So not out of the woods but not yet in freefall.

unit-sharedollar-shareDark Nights Metal #3.jpg

 

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

36.38%

38.63%

DC ENTERTAINMENT

30.58%

35.48%

IMAGE COMICS

11.46%

9.84%

IDW PUBLISHING

4.33%

3.31%

DARK HORSE COMICS

2.82%

1.74%

DYNAMITE ENTERTAINMENT

1.99%

1.96%

BOOM! STUDIOS

1.96%

1.81%

ONI PRESS INC.

1.08%

0.76%

TITAN COMICS

1.02%

0.85%

ARCHIE COMICS

0.68%

0.57%

OTHER NON-TOP 10

7.70%

5.05%

COMPARATIVE SALES STATISTICS

DOLLARS

UNITS

OCTOBER 2017 VS. SEPTEMBER 2017

COMICS

2.84%

-1.10%

GRAPHIC NOVELS

9.60%

0.08%

TOTAL COMICS/GN

4.74%

-1.02%

TOYS

-3.64%

-7.22%

OCTOBER 2017 VS. OCTOBER 2016

COMICS

-15.74%

-21.05%

GRAPHIC NOVELS

2.37%

-8.02%

TOTAL COMICS/GN

-11.12%

-20.27%

TOYS

-16.10%

-12.91%

YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016

COMICS

-9.93%

-7.89%

GRAPHIC NOVELS

-10.55%

-12.76%

TOTAL COMICS/GN

-10.12%

-8.27%

TOYS

-11.82%

-17.78%

NEW TITLES SHIPPED

PUBLISHER

COMICS SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL

SHIPPED

MARVEL COMICS

81

41

0

122

DC ENTERTAINMENT

79

39

1

119

IMAGE COMICS

67

22

0

89

IDW PUBLISHING

41

36

0

77

BOOM! STUDIOS

29

7

0

36

DARK HORSE COMICS

15

18

0

33

TITAN COMICS

21

8

3

32

DYNAMITE ENTERTAINMENT

24

6

0

30

ONI PRESS

12

4

0

16

ARCHIE COMICS

11

4

0

15

OTHER NON-TOP 10

104

160

24

288

TOP 10 COMIC BOOKS

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

DARK NIGHTS: METAL #3

$3.99

JUL170304-M DC

2

THE MIGHTY THOR #700

$5.99

AUG170848-M MAR

3

AMAZING SPIDER-MAN #789

$3.99

AUG170779-M MAR

4

BATMAN #32

$2.99

AUG170197-M DC

5

BATMAN #33

$2.99

AUG170199-M DC

6

THE DESPICABLE DEADPOOL #287

$3.99

AUG170830-M MAR

7

BATMAN: THE DROWNED #1

$3.99

JUL170311-M DC

8

BATMAN: THE DAWNBREAKER #1

$3.99

JUL170310-M DC

9

BATMAN: THE MERCILESS #1

$3.99

JUL170312-M DC

10

BATMAN: WHITE KNIGHT #1

$3.99

AUG170269-M DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE WALKING DEAD: HERE’S NEGAN HC (MR)

$19.99

JUL170766-M IMA

2

BATMAN/THE FLASH: THE BUTTON DELUXE EDITION HC

$19.99

JUN170380-M DC

3

SEVEN TO ETERNITY VOLUME 2 TP (MR)

$16.99

AUG170728 IMA

4

RAT QUEENS VOLUME 4: HIGH FANTASIES TP (MR)

$14.99

AUG170704 IMA

5

SUPER SONS VOLUME 1: WHEN I GROW UP TP

$12.99

JUL170465 DC

6

I HATE FAIRYLAND VOLUME 3: GOOD GIRL TP (MR)

$16.99

AUG170669 IMA

7

REDNECK TP VOL 01 DEEP IN THE HEART (MR)

$16.99

AUG170579-M IMA

8

STAR WARS: THE SCREAMING CITADEL TP

$17.99

JUL171215 MAR

9

BATMAN: DETECTIVE COMICS VOLUME 3: LEAGUE TP

$19.99

JUL170458 DC

10

LOW VOL. 4: OUTER ASPECTS OF INNER ATTITUDES TP (MR)

$16.99

JUN170763 IMA

 TOP 10 BOOKS

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

OVERWATCH ANTHOLOGY VOLUME 1 HC

$19.99

JUN170080 DAR

2

JIM HENSON’S LABYRINTH ADULT COLORING BOOK TP

$16.99

JUN171331 BOO

3

ART OF OVERWATCH HC

$49.99

JUN170078 DAR

4

SERENITY: EVERYTHING’S SHINY ADULT COLORING BOOK TP

$14.99

JUN170101 DAR

5

WILLIAM SHAKESPEARE’S THE FORCE DOTH AWAKEN HC

$14.95

AUG172376 RAN

6

ART OF OVERWATCH LIMITED EDITION HC

$100.00

JUN170079 DAR

7

ART OF THE PULPS: AN ILLUSTRATED HISTORY HC

$49.99

MAY170545 IDW

8

THE PRINCESS BRIDE: AS YOU WISH MEMORABLE QUOTES TO COLOR TP

$16.99

JUN170544 IDW

9

THE SHADOW DOUBLE NOVEL VOLUME 122 SC

$14.95

JUL172465 SAN

10

DECONSTRUCTING THE INCAL HC

$24.95

AUG171792 HUM

TOP 10 TOYS

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

OVERWATCH: TRACER “CLASSIC SKIN” NENDOROID JAN178091 GOO

2

BATMAN ANIMATED: BATCAVE PLAYSET WITH ALFRED FIGURE APR170463 DC

3

MARVEL SELECT: SPIDER-MAN HOMECOMING ACTION FIGURE FEB172613 DST

4

MARVEL SELECT: NETFLIX DAREDEVIL ACTION FIGURE MAY172531 DST

5

DCTV THE FLASH: THE FLASH SEASON 3 ACTION FIGURE AUG170365 DC

6

BAT SIGNAL PROP MAY170373 DC

7

JUSTICE LEAGUE MOVIE: WONDER WOMAN STATUE APR170460 DC

8

POP! MARVEL EMMA FROST DIAMOND FORM VINYL FIGURE JUL170020 FUN

9

DC ICONS: BATMAN REBIRTH ACTION FIGURE MAY170378 DC

10

BATMAN BLACK & WHITE: HARLEY QUINN BY AMANDA CONNER STATUE APR170470 DC

TOP 10 GAMES

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

RICK AND MORTY: TOTAL RICKALL CARD GAME AUG168447 CRY

2

MAGIC THE GATHERING TCG: IXALAN BOOSTER PACKS JUN173398 WIZ

3

SCOTT PILGRIM’S PRECIOUS LITTLE CARD GAME JUN173385 REN

4

MARVEL HEROCLIX: THOR RAGNAROK MOVIE EXPANSION JUN173414 NEC

5

PATHFINDER BATTLES: MAZE OF DEATH BOOSTER BRICK JUN173415 NEC

6

YU-GI-OH! TCG: LEGENDARY DRAGON DECKS AUG173192 KON

7

ATARI: CENTIPEDE GAME AUG170531 IDW

8

MARVEL DICE MASTERS: X-MEN FIRST CLASS FEB173226 NEC

9

DUNGEONS & DRAGONS RPG: TOMB OF ANNIHILATION HC AUG173217 WIZ

10

MAGIC THE GATGHERING TCG: IXALAN BUNDLE PACK JUN173399 WIZ

 

 

5 COMMENTS

  1. How the lenticulars went, will not be revealed by these sales figures. That’s just an indication of how many regular comics stores had to order, to be able to order the lenticulars. In order to make up for the loss on the regular editions, most stores will probably order a lenticular amount comparable to the regular amount; an amount not based on actual sell-through, but on marketing pressures from Marvel. Mark them up to at least twice the original price, and if you sell all your lenticulars, you’re home and dry. But how long will it take to sell those lenticulars?

    Of course, speculation will also have had an influence on the ordering numbers of variuos Metal issues, but this speculation is instigated by the stores themselves, based on perceived current and anticipated future demand. Therefore ordering numbers on Marvel Legacy lenticulars are not compareable one on one with ordering numbers of regular non-exceed comics.
    Even though more copies were ordered of Thor #700, I would bet this comic is still widely available, lenticular or non-lenticular. Now try finding a copy of Batman White Knight #1, or Batman Drowned. Probably not impossible, but I would bet it’s more difficult than getting Thor #700, because most of them are already sold. So, in my book, White Knight #1 ‘went’ way better than Thor #700, because the majority of the supply was actually sold to readers, not just to comic book stores.

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