New York Comic Con, already one of the world’s biggest pop culture events, is expanding its reach via a deal with Blammo Events, a European gaming media company with. perhaps, the best name of all times.

Select NYCC panel will be livestreamed to the Firstlook Festival, a Dutch gaming-focused event being held October 7-9 – the same weekend as NYCC. In return unique (gaming-related) content will be streamed from Firstlook Festival to NYCC. Call it Twitch for conventions.

Lance Fensterman, Global Senior Vice President of ReedPOP said about the partnership, “We’ve been looking at new ways to export the amazing content and Fan experiences that happen at NYCC for years. We’ve taken the show outside of Javits and when we had the chance to see this kind of international opportunity we jumped at the chance. The timing was perfect with our shows and FirstLook Festival is an A-class Fan event that syncs up well with NYCC.” 
Ruben Heere, CEO of Blammo Events said about the partnership, “We are extremely excited and proud to affiliate ourselves with a world renowned event like New York Comic Con. In recent years we added a lot of new exciting content like Cosplay and eSports to FLF’s core video game programming. This partnership will be a huge leap in our ongoing strategy of broadening and expanding Firstlook Festival, giving our visitors an even more unique experience. And all this with a leader in producing global Comic Con events, ReedPOP.”

Blammo puts on European gaming fests Firstlook Festival, Battle Con, Gamekings Studio, and Gamekings Showcase and eSports tournaments including the FIFA Interactive World Cup, Sony’s GT Academy, the World Cyber Games, and their own Black Label eSports.

I can barely stand to watch my own Clash Royale games, but people seem to love to watch other people playing video games; it all just adds to NYCC”s international reach.


  1. What’s most interesting…. Firstlook enforces the PEGI videogame ratings.
    Might we see something similar at US gaming events, using ESRI?

    How does PAX handle AO games?

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