After more than 25 years SpongeBob SquarePants still reigns supreme at Nickelodeon. To whit, the network has officially declared July 14 “SpongeBob Day,” an annual global celebration honoring the enduring cultural impact of SpongeBob SquarePants and the generations of fans that have made the franchise a worldwide phenomenon.
Timed to coincide with SpongeBob SquarePants’ birthday within the animated series, the inaugural “SpongeBob Day” will feature a cross-platform slate of activations designed to bring the world of Bikini Bottom to audiences of all ages everywhere.
Highlights include:
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Tom Kenny (voice of SpongeBob SquarePants) will host an event on TikTok Live for the first time on Tuesday, July 14, at 6:00 PM (ET), with behind-the-scenes commentary, three never-before-seen alternate endings of the classic episode “Shanghaied,” first looks at upcoming specials (hour-long SPONGEBOB SQUAREPANTS “Merry Christmas, Mr. Plankton” and THE PATRICK STAR SHOW Halloween episode “Scary Tales”), new exclusive toy reveals and additional surprises.
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The Patrick Star Official YouTube channel launches July 14 with clips, shorts, compilations and live streams spotlighting characters from THE PATRICK STAR SHOW and SPONGEBOB SQUAREPANTS.
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SpongeBob suits up to defend Bikini Bottom for on Roblox. SpongeBob SquarePants Tower Defense, the #1 top-earning licensed/branded game of all-time and a 2025 Roblox Innovation Award winner for Best Use of IP, drops new in-game content, extending its run of 70+ consecutive weeks of weekly updates (200,000+ peak concurrent users; a top 15 earning experience for 12 months running).
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First-ever music release from THE PATRICK STAR SHOW across all streaming platforms, kicking off with the single “Watch Out for That Rake” on July 9, followed by a full album “Patrick Star Superstar,” which will be available for presale beginning July 14.
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Multiplatform programming event featuring fan-favorite episodes on Nickelodeon beginning Tuesday, July 14, at 2:00 PM ET/PT, alongside all-day marathons on Nicktoons and Nick Pluto and a SpongeBob takeover on Nick.com.
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“SpongeBob Day” will be recognized at Nickelodeon’s hotels and attractions, including Nickelodeon Hotels & Resorts in Punta Cana and Riviera Maya, and Nickelodeon Universe theme parks at Mall of America and American Dream, among other locations.
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Global markets including Asia, Latin America, Germany and U.K., will celebrate across linear, streaming, digital, social and consumer marketing with localized programming stunts, custom content and region-specific campaigns throughout July.
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Every meme will be a SpongeBob meme, with the launch of a marketing activation where SpongeBob crashes the world’s most iconic memes in an internet-wide cultural takeover.
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SpongeBob SquarePants-inspired, multi-space activations at The New Children’s Museum in downtown San Diego, beginning July 11, ahead of Comic-Con International: San Diego 2026.
