So yeah the next Guardians trailer is up, and…well, I have to say I am still waiting to see this movie, but this is so much safer than the first few scrappy ones we saw. The Disney/Marvel second unit/SFX factory has taken over, making it look like every OTHER Marvel/Disney movie. Which I know is a good thing to many but…this was going to have a different tone, but instead it’s a bunch of misfits saving the universe AGAIN. That has been the plot of every Marvel movie. And…dare I say it, Bradley Cooper as Rocket is just…I dunno, it doesn’t fit.
Meanwhile, as Scott Mendelson at Forbes points out this is stil win/win for Disney/Marvel — if it’s a hit well, they can sell ANYTHING, if it flops — WOW THEY ARE SO BRAVE THEY TRIED!
But with Disney comes a certain amount of security and cover. And with that security comes the freedom to experiment and (most importantly) the freedom to fail. It’s the perception of risk without as much explicit peril. Even if Guardians of the Galaxy “flops” (under $400m worldwide?), Marvel still gets the credit for “trying.” It’s possible (probable?) that Marvel will eventually have a financial disappointment over the next several years with one of their copious properties. If they are to underwhelm, better to do it with something comparatively outside their wheelhouse. Guardians of the Galaxy is not a superhero film, doesn’t feature an Avenger, and its biggest stars are voicing CGI characters.
All that said, make sure to follow director James Gunn on INstagram for some great behind the scene shots, like this one of Chris Pratt minus CGI.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.