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More and more job openings at DC Entertainment are being listed at the WB web site, and where once a Joe Orlando just barked at people that Superman’s tights were blue, now it takes a village of VPs to keep the content properly strategized. Take this job, VP, Content Strategy, who works with
the Co-Publishers (Lee and DiDio), the SVP, Editorial Strategy & Administration (a person not publicly announced, I believe), Franchise Management, Business Development, and Sales. He or she will be a busy bee indeed.

And other jobs at DC include no less than TWO VPs of sales—in addition to an existing EVP of sales and a VP of sales—and a Manager, Business Strategy & Planning, AND a Director, Sales Planning who will work with “field sales, Publishing (Content Strategy), Business Planning & Finance, Marketing and other departments to communicate demand so that appropriate quantities are incorporated into DCE financial and production plans (Final Print run numbers).”

Which leaves me with a few questions:

Does it take half a dozen people to replace one Bob Wayne, or merely four or five?

And what is “Publishing (Content Strategy).” The people developing DC’s job structures know these things only sell like 50-60K copies on a good day, right?

Anyway, fire up those resumes, content strategists:
Vice President, Content Strategy:

Vice President, Content Strategy

LOCATIONUnited States – Burbank, California



POSTED DATE Nov. 04, 2014




DC Comics seeks a Vice President, Content Strategy for the Editorial Administration department. Works with Co-Publishers & SVP, Editorial Strategy & Administration to centralize, organize, and communicate the overall publishing content strategy across DC Comics, Vertigo, and Mad Magazine.

Works with SVP Editorial Strategy & Administration and the imprint leads to strategize publishing content across print and digital platforms. Each imprint is to have a single, defined and agreed upon publishing content vision. Position supports and develops current and new product and talent in support of each imprint strategy.

On a project-by-project basis, collaborates with Franchise Management, Business Development, and Sales to develop brand-building and revenue opportunities with Portfolio and/or WB and 3rd parties, with an initial focus on Vertigo and MAD.

Develop strategies to optimize business opportunities, as well as memorializing long-standing but undocumented business practices.

Coordinates with Franchise Management, Media, Sales, Marketing, and International Sub-License departments to communicate, update, and where needed, formulate plan on a regular basis.

Work with Finance and Sales to set and revise budget and forecast for new projects.
Other projects/duties as assigned.

BA/BS degree or equivalent experience required.
7-10 years work experience required.
5+ years managing a team required.
Online or Print Publishing experience preferred.
Knowledge of comic book industry required.
MAC/PC proficiency required.
Microsoft Office proficiency required.
Ability for some light travel required.
Ability to communicate effectively both verbally and in writing required.
Must have the ability to communicate effectively and tactfully with managers and other levels of personnel.
Must have the ability to pay close attention to details.
Must have the ability to meet deadlines and manage multiple project elements simultaneously



  1. Re: “The people developing DC’s job structures know these things only sell like 50-60K copies on a good day, right?”

    Hopefully it means they are not content with that state of affairs and plan to grow their market/sales.

  2. “centralize, organize, and communicate the overall publishing content strategy across DC Comics”

    In other words, this is the guy who will know things like if Damian was fast-grown or not, and will make sure everyone knows..

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