It looks like the licensing deal between McFarlane Toys and Warner Bros. Consumer Products isn’t limited to the Harry Potter collectibles and action figures that were announced yesterday. In another pre-Toy Fair announcement, the toy manufacturer and DC Comics today debuted a partnership for McFarlane to produce what the company calls new 6- to 12-inch “ultra-poseable action figures.” The new figures will be available in stores beginning in 2020.
McFarlane is the latest outside company to produce DC Comics-themed action figures. Before losing the license at the end of last year, Mattel had been producing DC Comics action figures since the early 2000s, putting out multiple lines of toys in scales from 3 3/4″ to 12″. The company’s DC Universe Classics line of articulated 6″ action figures, sculpted by the Four Horsemen, debuted in 2008, and will run through 2019. That series has gone through a few name changes, and is currently known as “DC Multiverse,” branding that it appears McFarlane Toys will be continuing to use, though it’s unclear if McFarlane will continue to use the figure ‘bucks’ created by the Four Horsemen.
McFarlane Toys has long produced highly detailed collectibles, though their action figures have not always been known for their articulation. Their recent line of Stranger Things figures has shown that they can do poseable figures with multiple points of articulation without sacrificing the detailed designs for which the company is known.
Check out the press release on the new deal below, and keep an eye out for more toy and collectible news as New York Toy Fair kicks off on Saturday.
Tempe, Ariz., – February 12, 2019 – Batman, Superman and the entire roster of DC’s iconic characters have a new place to hang up their capes and cowls. McFarlane Toys, an award-winning toy company, announced today they have entered into a three-year global licensing agreement with Warner Bros. Consumer Products, on behalf of DC, to release DC Multiverse collector figures in both mass and specialty retail spaces. Beginning early 2020, McFarlane Toys will bring dozens of the iconic DC comic books, video games and feature films’ near-endless stable of characters to life with 6” – 12” ultra-posable action figures, corresponding accessories and vehicles branded DC Multiverse.
“This partnership with Warner Bros. Consumer Products and DC will be great fun for my company, and a chance to deliver products that millions of fans of the DC brand have been asking for,” said Todd McFarlane, Owner and CEO of McFarlane Toys. “The DC universe has captivated the world and to be able to play in that ‘sandbox’ now makes me feel like a kid all over again. I can’t wait to see what we can accomplish together.”
The DC Multiverse collector figures and related toys will be available at major retail locations beginning in 2020. Fans of both McFarlane Toys and DC can check www.mcfarlane.com and the McFarlane Toys social media channels for updates and news, www.mcfarlane.com; www.instagram.com/mcfarlane_toys_official; and www.facebook.com/mcfarlanetoys.
Joe Grunenwald is a writer and editor living in the Pacific Northwest. He’s taller than a lot of people but not as tall as some people.