Toy Fair New York is this weekend, so collectors and action figure aficionados be on the lookout for hot toy reveals to add to next year’s holiday wish list from major companies in the coming days. In fact, just today McFarlane Toys announced a major deal with Warner Bros. to produce a line of premium Harry Potter action figures and collectibles. The Wizarding World of Harry Potter joins the likes of other licensed property deal with McFarlane Toys in the last few years including Star Trek, Stranger Things, and Game of Thrones. Stay tuned here at the Beat for first look images of the prototype figures at Toy Fair this weekend. Full details below-
McFarlane Toys, a global leader in the action figure industry, and Warner Bros. Consumer Products (WBCP) announced today a partnership to bring a new line of premium collectible Wizarding World action figures to mass and specialty retailers.
McFarlane Toys will create collectible action figures ranging in size from 6-inch to 12-inches based on characters and creatures from the Wizarding World, including characters and creatures from the Harry Potter and Fantastic Beasts films.
McFarlane Toys’ first wave of fully articulated action figures will include fan-favorite characters Harry Potter, Hermione Granger, Ron Weasley, and Lord Voldemort as seen in the Harry Potter and the Deathly Hallows films and Buckbeak the Hippogriff, from Harry Potter and the Prisoner of Azkaban. All the figures will feature character-specific accessories and will retail between $19.99 and $24.99 at retailers nationwide.
“The Wizarding World captures the emotions of its fans unlike any other,” said Todd McFarlane, owner, and CEO of McFarlane Toys. “Taking the iconic imagery from the Wizarding World and creating figures for everyone to take home is quite an honor for me.”
McFarlane Toys, known for its beautifully sculpted and painted figures and collectibles, is excited to partner with one of the most world-renowned franchises. As avid Wizarding World fans themselves, the McFarlane Toys team is ready to create the most realistic, detailed and character accurate figures for fans of all ages.
Fans of both McFarlane Toys and the Wizarding World can check www.mcfarlane.com and the McFarlane Toys social media channels for first look images, product updates, where to buy and news.
McFarlane Toys will be unveiling the Wizarding World action figure prototypes at the 2019 Toy Fair New York, February 16-19, 2019, Javits Convention Center, booth #1379.
Taimur Dar is the Digital Media Producer and Marketing Expert for the Beat. He has earned a master’s degree in marketing intelligence from Fordham University and has provided branding strategies for various companies and organizations. His name is pronounced like the first two syllables of “tomorrow” in case you were wondering.