The opening Serial will star the God of Thunder in a new story.
McFarlane Toys picks up DC Comics 6″ action figure license
The figures will be available in stores in 2020.
IDW to publish Marvel kids comics
Just the other Day Marvel publisher Dan Buckley admitted the company wasn’t that great at reaching kids. And now you see why: they’re outsourcing the kids publishing program one line at a time. This time it’s IDW partnering up and not just publishing Star Wars or reprints – it’s NEW SPIDER-MAN, SHURI AND IRON MAN […]
WB Consumer Products’ president Pam Lifford is selling a lot more superhero toys
Has the current Great Licensing Era crested or is it still growing? As The Beat’s Taimur Dar wrote the other day, toys and other licensing items are a ever bigger part of IP farming. And here’s a very interesting story in the NY Times about toy marketing picking up the slack as movie ticket and home […]
Superhero toys aren’t just for adults any more
A recent article published by Inverse describes how the primary demographic for toys and merchandise related with superheroes and other major franchises has shifted away from children and towards adults. I’m inclined to agree with the piece but I’m left to ponder if there are any deeper answers to this phenomenon besides the somewhat […]
When will the big players crack down on unlicensed prints?
For years, there have been rumors of Marvel and Dc shutting down the countless unauthorized prints, t-shirts and sketchbooks sold at conventions featuring licensed characters. While a few people have been shut down for doing something egregious, it’s mostly been a “look the other way” thing, as The Big Two don’t want to be […]
WB/Target release horrible products with different art styles for each gender
Sue at DC Women Kicking Ass has a post on the fruits of that WB/Target licensing deal that was announced last year, with emphasis on the Wonder Woman aspects of it. Some of it is typical Target fare you’d find in the $4 aisle—a Wonder Woman water bottle filled with candy because health: But then […]
Licensing world round-up: Princesses are king but Avengers are for boys
As we mentioned in the previous post, the Licensing Show’s wrapping up today and there are always some lists and announcements and other observations that are very germane to where our world is going. It all starts with the product which leads to advertising which leads to media and here’s what we want. Some stats […]
Nostalgia Reigns as IDW Announce ROCKY & BULLWINKLE, MR. PEABODY & SHERMAN
Coinciding with all of the big C2E2 announcements from just about every comics publisher, IDW released some information about more than one upcoming series bringing the characters created by Jay Ward to comics. The two big titles will include MR. PEABODY & SHERMAN, leading up to a March 2014 film release from DreamWorks Animation in […]