Just the other Day Marvel publisher Dan Buckley admitted the company wasn’t that great at reaching kids. And now you see why: they’re outsourcing the kids publishing program one line at a time. This time it’s IDW partnering up and not just publishing Star Wars or reprints – it’s NEW SPIDER-MAN, SHURI AND IRON MAN comics aimed at kids and middle grade readers.
Notable in this PR is a quote from Marvel’s director of licensed publishing Sven Larsen, who is quite good at making these kinds of deals.
And IDW has a solid track record producing material for the junior set, so it’s all good.
But note this moment. Marvel Comics has ceded connecting directly with the fastest growing segment of comics readers.
More later – I’m about to board my fight to SD where this will be much discussed I’m sure.
Marvel Entertainment and IDW Publishing announced today that the two companies will develop middle-grade comic books designed for younger readers. Featuring some of Marvel’s most popular characters, the monthly issues and trade paperback collections, published by IDW, will be available for sale at local comic book shops and book retailers across the country, expanding opportunities for the next generation of Super Heroes to experience the Marvel Universe.
“From Iron Man to Captain Marvel, from the Hulk to Shuri — the Marvel pantheon has something for everyone,” says John Barber, editor-in-chief of IDW. “With this team-up, Marvel and IDW aim to bring exciting, all-new comics to a generation growing up in a Marvel world.”
Launching in November 2018, the Marvel and IDW collaboration will kick off with a Spider-Man series featuring both Peter Parker and Miles Morales, followed by an Avengers series beginning in December and a Black Pantherseries in January 2019. Each of these titles will serve as an easily-accessible jumping-on point for younger readers to follow the adventures of their favorite characters.
“Marvel is excited to work with IDW to share these brand-new stories with our younger fans,” said C.B. Cebulski, editor-in-chief of Marvel. “Characters like Spider-Man, Black Panther, and the Avengers inspire us through their strength and determination, but they resonate with readers because of the struggles they face and the challenges they overcome. We want to share their journeys with our younger fans first-hand.”
“Marvel is committed to delivering unique and accessible content for our younger audiences and fans,” said Sven Larsen, director, licensed publishing of Marvel. “As one of our most valued partners, IDW is the right fit to help us feature some of our most popular characters and publish stories created especially for the next generation of Super Heroes.”
“This partnership reflects the true spirit of collaboration at work,” said Greg Goldstein, president and publisher of IDW. “As comic book publishers, IDW and Marvel are able to produce high-quality visual storytelling experiences for fans both young and old. By combining our efforts, along with Marvel’s ever-increasing presence in popular culture, the results will be spectacular.”
Story details and creative teams for the new line of middle-grade comic books will be announced at a later date.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.