Appears that Marvel has struck not only a chord but gold with its upcoming Marvel Rising animation franchise. After revealing the official theme song a few weeks ago, today it unveiled the latest trailer for the Marvel Rising: Secret Wars animated feature set to be released September 30 on DisneyXD.
But that’s not all! Today, it was announced that Hasbro would be teaming up with Disney and Marvel to create a line of toys and merch based on the Marvel Rising franchise. Considering the tremendous success DC Comics has had with the DC Super Hero Girls line aimed at the young girl demographic and criticism over the lack of female toy characters in the past (most notably Black Widow) it appears that Disney realizes that it can still cater to the girl demographic beyond the Disney Princess brand. Be on the lookout for Marvel Rising merch in October.
Even Super Heroes have to make curfew! In the world of MARVEL RISING, super-powered kids balance their ordinary lives with their extraordinary ones to discover that their greatest powers lie within! Strong on their own, but even stronger as a team, these super teens use their unique skills and experiences to unlock their potential and find the confidence to better the world! With MARVEL RISING, heroes like GHOST-SPIDER, SQUIRREL GIRL, AND MS. MARVEL ignite their inner power and team up to protect the world. With Marvel Rising, the mission is clear: Stand Out. Rise Together!
HASBRO is teaming up with MARVEL and DISNEY to launch MARVEL RISING, a new line of MARVEL toys inspired by the Marvel Rising entertainment, where a diverse team of everyday teens utilizes their secret super powers to change the world and rise to their full potential! This dynamic line includes 11-inch-scale dolls that feature multiple points of articulation, soft goods, rooted hair, and super hero, training and civilian outfits. Kids can also recreate awesome adventures with innovative role play gear such as the GHOST-SPIDER WEB SLINGER!
New MARVEL RISING products for 2018 include:
MARVEL RISING SECRET WARRIORS Doll Assortment
(HASBRO/Ages 6 years & up/Approx. Retail Price: $19.99/Available: October 2018)
Kids can recreate amazing team adventures with MARVEL RISING SECRET WARRIORS figures! Each 11-inch-scale figure comes ready for super-powered action in their Super Hero fashions with soft goods clothing and rooted hair. Features 15 points of articulation for great poseability. Characters include MS. MARVEL, SQUIRREL GIRL, AMERICA CHAVEZ, GHOST-SPIDER, DAISY JOHNSON (MARVEL’S QUAKE) and MARVEL’S PATRIOT. Each figure sold separately. Available at Target, Disney Stores, and on HasbroToyShop.com.
MARVEL RISING SECRET WARRIORS Training Outfit Doll Assortment
(HASBRO/Ages 6 years & up/Approx. Retail Price: $12.99/Available: October 2018)
Kids can imagine their favorite heroes practicing their super-skills with the HEROES IN TRAINING figure assortment! Each 11-inch scale figure comes ready to practice in their training outfits with soft goods clothing and rooted hair. Features 5 points of articulation for heroic poses. Characters include MS. MARVEL, AMERICA CHAVEZ, DAISY JOHNSON (MARVEL’S QUAKE), and DANTE PERTUZ (INFERNO). Each figure sold separately.
MARVEL RISING SECRET WARRIORS SECRET IDENTITY DOLL Assortment
(HASBRO/Ages 6 years & up/Approx. Retail Price: $24.99/Available: October 2018)
Imagine balancing everyday life with Super Hero missions like GWEN STACY (GHOST-SPIDER) and DAISY JOHNSON’S (MARVEL’S QUAKE) with these SECRET IDENTITY figures. Each pack comes with an 11-inch-scale figure and two signature outfits with soft goods clothing and rooted hair. Each figure features 11 points of articulation for fierce action poses. Each pack sold separately. Available at Target, Disney Stores, and on HasbroToyShop.com.
MARVEL RISING DOREEN GREEN (SQUIRREL GIRL) SECRET IDENTITY Doll
(HASBRO/Ages 6 years & up/Approx. Retail Price: $29.99/Available: October 2018)
Comic book creator and squirrel-lover extraordinaire DOREEN GREEN jumps and runs like her favorite bushy- tailed friends as the tree-loving hero, SQUIRREL GIRL! Imagine DOREEN GREEN balancing her everyday life and Super Hero life with this MARVEL RISING SECRET IDENTITY Doll, featuring multiple points of articulation, soft goods fashions, and rooted hair. Includes doll, two outfits, and seven accessories. Available exclusively at Target.
MARVEL RISING SECRET WARRIORS GHOST-SPIDER WEB SLINGER
(HASBRO/Ages 5 years & up/Approx. Retail Price: $19.99/Available: October 2018)
Imagine slinging webs like GHOST-SPIDER with this awesome WEB SLINGER! Includes fabric glove featuring Ghost-Spider design, gauntlet, 3.7 ounce can of web fluid, and water canister. Compatible with standard SPIDER-MAN web fluid refill cans, sold separately. Available at Target, Disney Stores, and on HasbroToyShop.com.
Taimur Dar is the Digital Media Producer and Marketing Expert for the Beat. He has earned a master’s degree in marketing intelligence from Fordham University and has provided branding strategies for various companies and organizations. His name is pronounced like the first two syllables of “tomorrow” in case you were wondering.