The Disney+ original series Loki premieres this Wednesday. Based on early reactions from social media, it appears that Marvel Studios and Disney have yet another hit original series on their hands. When the God of Chaos is around you can expect surprises aplenty, but I don’t think anyone anticipated a Loki Charms tie-in cereal.

Loki Charms

That’s right, everyone’s favorite mischief maker has taken over Lucky the Leprechaun’s icon cereal. General Mills and Marvel have partnered for a limited edition Loki tie-in cereal. Priced at $8 each only 3,500 boxes of Loki Charms will be available for purchase through a dedicated website,, at 11 a.m. EDT/8 a.m PDT on June 9.

Keep your eyes here at The Beat for our upcoming review and coverage of the Loki series.

If you haven’t learned it by now after The Mandalorian and WandaVision, stay off the internet until you watch Loki to avoid any and all spoilers!

Loki premieres on Wednesday, June 9th on Disney+.

Loki features the God of Mischief as he steps out of his brother’s shadow in a new series that takes place after the events of Avengers: EndgameTom Hiddleston returns as the title character, joined by Owen WilsonGugu Mbatha-RawSophia Di MartinoWunmi Mosaku and Richard E. GrantKate Herron directs Loki, and Michael Waldron is head writer.