This is firmly under the HYPE banner since I was a publishing consultant for this project, but Ham Fisher’s venerable boxing-themed comic strip character has been updated to an MMA-fighter for IDW’s Joe Palooka. The concept was the brain storm of boxing announcer Joe Antonacci, along with Mike Bullock, Fernando Peniche and Matt Triano. In the story, Joe Palooka is a discredited MMA fighter who travels the world desperately trying to clear his name while fighting to earn a spot in the legendary “Legion of Combat,” worldwide fight series.
The book already has a following via digital editions, and has sponsored MMA fighters in the past. Why did I take on this project? Joe had a lot of contacts and a complete marketing plan for the book. If you’re going to do a targeted project like this, that’s is how to do it.