Signs aren’t the only thing greeting attendees at the entrance to New York Comicon. Amidst the registration booths and all too quickly emptied bins for lanyards ReedPOP has its own boutique, featuring the geek-chic fashion of Ashley Eckstein’s Her Universe line.
Her Universe has become a significant presence at both the San Diego and New York conventions, which in turn reflects as place as a market leader in pop-culture inspired fashion. I had the pleasure of speaking at length with Ashley back at SDCC after her successful geek couture fashion show, and as an attorney I have to say that she is a role model for anyone who wants to incorporate copyrighted and trademarked material in their line. In a world where “it’s better to ask forgiveness than permission” has led any number of creators astray, she has from the outset been conscientious (and ambitious!) in licensing characters for Her Universe clothes.
But that’s not the only way in which Her Universe reflects the better angels of geek community’s nature. Besides integrating the participatory spirit of comics-related media discussed in my last post, Ashley has also been a prominent advocate of geek fashion’s capacity to empower those who wear it, both through her clothes and her anti-bullying activism. Create, speak, show others who you are with fear – where the less imaginative may just see licensed properties, her community sees freedom woven into her designs.
Which brings us to the future of geek couture and its role in the community’s future. Walk around San Diego and New York Comic-Cons and you’ll see expressive fashion everywhere, from handcrafted TARDIS earrings and comic-related t-shirts carried in the ubiquitous TARDIS bag to sophisticated cosplay and brands such as Her Universe itself. As the Her Universe show embodied back at San Diego, the key to the future is to go beyond prints and other reproductions of licensed material to transformative geek-inspired design – in fact, for a useful indication of where things are going, watch the development of the co-branded Marvel line announced last July.
As I discuss in my Fashion Ethics, Sustainability and Development class for the Fashion Law Institute, when we wear clothes we wear ourselves – our values, our aspirations, our communities.* It should, then, come as no surprise that when we look at geek couture, we see the future.
*Check out Professor Susan Scafidi’s “Fashion as Information Technology” for more on this.