Following the announcement of four San Diego Comic-Con 2024-exclusive action figures, Hasbro has announced its full convention schedule including pop-ups and panels. The toy purveyor will spotlight some of its biggest IP at this year’s show, from Dungeons & Dragons to Transformers.
“We are thrilled to return to 2024 San Diego Comic-Con with an evolved booth design and even more exhilarating experiences for our fans,” said Tim Kilpin, President of Toys, Board Games, Licensing and Entertainment at Hasbro. “This year, we are particularly excited to celebrate our upcoming film, Transformers One, and bring an immersive and interactive showcase that will truly spotlight the creativity and innovation behind our iconic brands. We can’t wait to reveal fan-favorite products from Beyblade, Transformers, G.I. Joe, and more to create countless unforgettable memories alongside our dedicated fanbase.”
Hasbro will be at booth #3213 from Wednesday, July 24 (Preview Night) until Sunday, July 28. Read on for details about its convention exclusives and schedule.
Hasbro San Diego Comic-Con 2024 Product Exclusives
TRANSFORMERS LEGACY UNITED VOYAGER CLASS FRACTURED FRIENDSHIP 2-PACK
(HASBRO | Ages 8 and Up | Approx. Retail Price: $74.99 | Available: Summer 2024)
Experience the epic origins of legendary TRANSFORMERS robots with this TRANSFORMERS Legacy United Fractured Friendship 2-Pack that includes 2 action figures! Inspired by the iconic characters before the War for Cybertron, these 7-inch action figures convert from robot to alt mode for 2-in-1 play. The Orion Pax figure converts between robot and Cybertronian truck in 26 steps. The Gladiator Megatron figure converts between robot mode and Cybertronian tank mode in 16 steps. Features articulated heads, arms, and legs for awesome action poses and comes with a sword, hammer, blaster, drill, and pickaxe accessories. Comic-inspired interactive toys like this Fractured Friendship 2-Pack toy make cool gifts for TRANSFORMERS fans.
TRANSFORMERS Legacy opens the portal to a whole new universe of — More Than Meets the Eye — bringing together every TRANSFORMERS generation like you’ve never seen before. Collect and combine different characters to create your ideal Legacy lineup (each sold separately, subject to availability). Available exclusively at 2024 San Diego Comic-Con. Attendees can request a time slot to purchase Hasbro products at the Hasbro Booth (#3213) at the Hasbro Pulse Toy Store through the San Diego Comic-Con Exclusives Portal.
Limited quantities will be available to order on HasbroPulse.com after the convention. While supplies last.
G.I. JOE CLASSIFIED SERIES #130, COBRA COMMANDER (ONCE A MAN)
(HASBRO | Ages 4 and Up | Approx. Retail Price: $39.99 | Available: Summer 2024)
New to the G.I. JOE Classified Series line, Cobra Commander (Once A Man) comes ready for adventure, with multiple points of articulation for high poseability. Inspired by the character’s mutated appearance in G.I. JOE: The Movie, this 6-inch action figure contains 9 character-inspired accessory pieces including 4 alternate hands, alternate helmeted head, cracked faceplate, dagger, backpack, and weapon accessory. Includes an additional figure of Cobra Commander degenerated and mutated into primitive snake form. A transparent sleeve guards a phenomenal lenticular image depicting the horrific fate of Cobra Commander. Inside, the windowed display showcases the figure, accessory loadout, & dynamic digital renders.
Look for other G.I. JOE figures and toys to build your roster of heroes and Cobra villains (each sold separately, subject to availability). Available exclusively at 2024 San Diego Comic-Con. Attendees can request a time slot to purchase Hasbro products at the Hasbro Booth (#3213) at the Hasbro Pulse Toy Store through the San Diego Comic-Con Exclusives Portal.
Limited quantities will be available to pre-order on HasbroPulse.com after the convention. While supplies last.
MARVEL LEGENDS SERIES DEATH’S HEAD
(HASBRO | Ages 4 and Up | Approx. Retail Price: $39.99 | Available: Summer 2024)
Bring the excitement and wonder of the Marvel Universe to your collection with the Hasbro Marvel Legends Death’s Head figure! Inspired by the character’s appearance in Marvel comics, this collectible 6-inch figure is fully articulated with poseable head, arms, and legs. Comes with 6 accessories, including shield and weapon accessories that can be displayed on his back. This premium figure comes in an exclusive window box package inspired by the character’s retro collector card.
Hasbro Marvel action figures’ 6-inch scale make them great for posing and displaying in fans’ collections. Reimagine Marvel comics-inspired scenes with Marvel Legends action figures (each sold separately, subject to availability). Attendees can request a time slot to purchase Hasbro products at the Hasbro Booth (#3213) at the Hasbro Pulse Toy Store through the San Diego Comic-Con Exclusives Portal.
Following San Diego Comic-Con, limited quantities will be available to order in on HasbroPulse.com, and other select retailers, after the convention. While supplies last.
STAR WARS: THE BLACK SERIES DARTH MAUL & SITH SPEEDER
(HASBRO | Ages 4 and Up | Approx. Retail Price: $59.99 | Available: Summer 2024)
STAR WARS: THE BLACK SERIES features 6-inch action figures, vehicles, and roleplay items from the 40-plus-year legacy of the STAR WARS Galaxy, letting fans create galactic scenes with a faithfulness to STAR WARS comic books, movies, and series. This STAR WARS set is detailed to look like Darth Maul & his Sith Speeder from STAR WARS: THE PHANTOM MENACE. Comes with 6 accessories, including his signature double-bladed Lightsaber™ and a pair of binoculars.
With exquisite features and decoration, THE BLACK SERIES embodies the quality and realism that STAR WARS devotees love. Look for more STAR WARS: THE BLACK SERIES action figures to build your own STAR WARS galaxy (each sold separately, subject to availability). Available exclusively at 2024 San Diego Comic-Con. Attendees can request a time slot to purchase Hasbro products at the Hasbro Booth (#3213) at the Hasbro Pulse Toy Store through the San Diego Comic-Con Exclusives Portal.
Limited quantities will be available to order on HasbroPulse.com after the convention. While supplies last.
Hasbro SDCC ’24 Booth Details
From the Press Release:
Hasbro Pulse Booth—A physical manifestation of HasbroPulse.com, where the world’s biggest brands interact and play. This hub is a place for all levels of fandom where fans can visit, explore, experience, and engage with the hottest Hasbro products. Fan-favorite characters and gigantic photo opportunities come to life in an immersive space created with the best of all worlds, connected as one universe under the Hasbro banner. Arcade1Up will also showcase their Marvel vs Capcom 2 X-Men ’97 Edition Deluxe Arcade Machine in the Hasbro booth and The Infinity Game Board in the Hasbro streaming studio. The board includes an ever-expanding library of games, including Hasbro games.
Fans can stop by the booth to pick up unique Hasbro pins; two different pins are given out each day!
Hasbro Pulse Toy Store—Physical product purchases return at Hasbro’s booth, offering the very best selection of toys and collectibles, including:
- Convention Exclusives: Attendees will have the opportunity to purchase the following Hasbro products: TRANSFORMERS LEGACY UNITED VOYAGER CLASS FRACTURED FRIENDSHIP 2-PACK, G.I. JOE CLASSIFIED SERIES #130, COBRA COMMANDER (ONCE A MAN), STAR WARS: THE BLACK SERIES DARTH MAUL & SITH SPEEDER figure and vehicle and MAGIC: THE GATHERING SECRET LAIR BURNING REVELATIONS.
- First To Market: Marvel’s MARVEL LEGENDS SERIES DEATH’S HEAD will make its debut at the Hasbro Pulse Toy Store.
- Select Hasbro Products: Purchase some of the hottest Hasbro products, including the TRANSFORMERS COLLABORATIVE TEENAGE MUTANT NINJA TURTLES X TRANSFORMERS PARTY WALLOP FIGURE, STAR WARS: THE BLACK SERIES SABINE ELECTRONIC HELMET, MAGIC: THE GATHERING SECRET LAIR: BURNING REVELATIONS, THE MAKING OF ORIGINAL DUNGEONS & DRAGONS: 1970-77 BOOK, and more.
Attendees can request a time slot to purchase Hasbro products at the Hasbro Booth (#3213) at the Hasbro Pulse Toy Store through the San Diego Comic-Con Exclusives Portal. Limited quantities will be available to order on HasbroPulse.com after the convention. While supplies last.
Hasbro Booth Experiential Area—The Hasbro booth will feature an experiential area that will include fan-engagement opportunities and fun activities featuring fan-favorite Hasbro brands. This includes demos from Robosen and up-close product opportunities with Beyblade (Sunday) and the Transformers One Power Flip Optimus Prime (Sunday). In addition, fans can create their own custom G.I. Joe file card and get airbrush tattoos of Hasbro brand logos to showcase their fandom. Schedules will be published daily on Hasbro’s San Diego Comic-Con monitor and on Hasbro Pulse socials (@HasbroPulse on Instagram, X, Facebook, and YouTube).
Hasbro Pulse Fanstreaming Studio—For the first time ever, Hasbro will be giving fans a front row seat to all the Hasbro SDCC action with exclusive video streaming from the booth. Hosted by Toy Hunter’s Jordan Hembrough, and available for fans 18+ on the Hasbro Pulse YouTube channel, studio content will feature interviews, panel recaps, product reveals, franchise and design discussions, and more. Fans can expect interviews and appearances by Arif S. Kinchen (Jazz) and Frank Todaro (Starscream), Transformers G1 40th Anniversary Voice Actors; Robert Kirkman, comic book writer, screenwriter, producer and Chairman of Skybound Entertainment; Mark Rosewater, Head Designer for Magic: The Gathering; Sgt. Slaughter, G.I. Joe icon; and more.
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Hasbro Brand & Partner Panels
All times are in PST.
Thursday, July 25
PARAMOUNT PICTURES: TRANSFORMERS ONE
11:45 a.m.-12:45 p.m.,Hall H
Paramount Animation & HASBRO Entertainment bring a panel discussion and exclusive footage presentation to fans with talent Chris Hemsworth, Brian Tyree Henry, Keegan-Michael Key, along with the Director, Academy Award winner Josh Cooley, and producer Lorenzo di Bonaventura.
Hasbro G.I. JOE Brand Panel
5-6 p.m., Room 25ABC
Join the G.I. Joe development team for a LIVE launch of the new Classified Series HasLab! This behind-the-scenes look will also feature additional new product news, including never-before-heard stories, digital character renders, in-hand figure prototypes, pre-order launches, and maybe even a special guest.
Friday, July 26
Marvel Legends Panel with Hasbro
12:30-1:30 p.m., Room 5AB
The Hasbro and Marvel product experts will discuss exciting news about Hasbro’s ever-popular Marvel Legends product line! Attendees will also get a sneak peek of upcoming, never-before-seen items, followed by a Q&A for your burning Marvel Legends questions.
Hasbro Star Wars Panel
2-3 p.m., Room 7AB
Join members of the Hasbro Marketing & Design teams as they discuss the popular Hasbro Star Wars line, including the Black Series and The Vintage Collection. Attendees will get an in-depth look at Hasbro’s latest action figure offerings from throughout the saga. Word on the Holonet is there may also be a few surprises. May the Force be with you!
Hasbro TRANSFORMERS Panel
6-7 p.m., Room 25ABC
Join the Hasbro Transformers Toy Development team as they take you behind the scenes to unveil the latest character figures from across the iconic brand. Plus, time permitting, there will also be a Q&A session filled with trivia and more!
Mighty Morphin Power Rangers: Across the Morphin Grid
5:30-6:30 p.m., Room 5AB
After 8 years and over 120 issues, BOOM! Studios’ Power Rangers universe is coming to an end… but not without a few final surprises! Join Melissa Flores, writer of the climactic “Darkest Hour” event, alongside the iconic Ryan Parrott, the original Pink Ranger, Amy Jo Johnson, and the original Black Ranger, Walter Jones, for a behind-the-scenes peek at the final issues of Mighty Morphin Power Rangers… and an exclusive look ahead at what’s next. Moderated by Matt Hotson (Mighty Morphin Power Rangers: The Return).
TRANSFORMERS & G.I. JOE The Energon Universe is HERE
4:30-5:30 p.m. Room 5AB
WELCOME TO THE HOTTEST COMICS IN THE WORLD! TRANSFORMERS, G.I. JOE, and Void Rivals from Skybound have taken over the comic book world and we’ve got the top secret reveals you can’t miss. Superstars Robert Kirkman (Void Rivals), Daniel Warren Johnson (Transformers), Joshua Williamson (Duke, Cobra Commander), Tom Reilly (Duke), and Sean Mackiewicz (SVP/Publisher, Skybound) deliver the panel that will have everyone talking!
Saturday, July 27
Celebrating 50 Years of Dungeons & Dragons
10-11 a.m., Room 6DE
Dungeons & Dragons is celebrating 50 years! From countless hours of adventures and storytelling, new editions and book releases, to the rising tabletop entertainment and pop culture takeover. Come listen to industry experts as they share how Dungeons & Dragons has taken its place on top of the pop culture dungeon.
Magic: The Gathering Panel, Blogatog Live
6:30-7:30 p.m., Room 24ABC
Magic head designer Mark Rosewater presents this one-man program in which he re-creates his daily blog, answering the audience’s questions about the making of the popular trading card game and revealing new, never-before-seen cards, mechanics, and more!
Sunday, July 28
Dungeons & Dragons: The Twenty-Sided Tavern Panel
11 a.m., Room 32AB
Taliesin Jaffe (Critical Role) moderates a panel about the hit off-Broadway theatrical experience Dungeons & Dragons The Twenty-Sided Tavern which includes co creators David Carpenter (producer, Puffs) and Sarah Davis Reynolds (game designer, Dungeons & Dragons The Twenty-Sided Tavern), Set/Costume/Prop Designer KC McGeorge (Dimension 20) and other special guests. The panel will discuss the creation of the show from idea to page to stage and include a Q&A session with the audience.
Hasbro SDCC ’24 Pop-Up Events
All times are in PST.
BLADES OF GLORY: BEYBLADE X COMIC-CON SHOWDOWN 2024 POP-UP EVENT
Bards and Cards will host a special BEYBLADE X event at Bards & Cards, located at in the heart of Downtown San Diego at 936 5th Ave, on Saturday, July 27, for one of three thrilling 8-person tournaments at 3 p.m., 5 p.m., and 7 p.m. (for ages 13+). Attendees can look forward to an action-packed experience battling it out with an array of BEYBLADE X products. Attendance is free and open to the public. Follow @bardsandcards and visit Bards and Cards for more event info and how you can sign up to participate in the tournaments.
SUPER7’S DUNGEONS & DRAGONS 50TH ANNIVERSARY POP-UP EVENT
Join Super7 for a special pop-up event to commemorate the 50th anniversary of Dungeons & Dragons at the Super7 San Diego Store, located at 701 8th Avenue, during San Diego Comic-Con 2024 for an immersive experience that no D&D fan will want to miss. A specially designed space brings the iconic fantasy universe to life that features exclusive Super7 x Dungeons & Dragons toys, apparel & accessories, and more. For more information, follow Super7 (@super7) and Dungeons & Dragons (@dndwizards) on social media.
Stay tuned for more SDCC ’24 coverage from The Beat.
