Marketing is making sure that the people who would be excited for a particular book know about it, and about how great it is. How does a publisher makes sure that happens? Generally they employ someone whose job is to figure it out.

Today we talk to Tucker Stone all about marketing. Until recently, Tucker ran the marketing, publicity, and sales at Nobrow, and now he works for the books and comics distributor Consortium. In today’s episode, we discuss his experiences with how to get books out into the world for readers — and what things are useful for authors to do.

For more about Tucker Stone and Consortium Books, you can follow Tucker on Twitter @factualopinion, check out his website, or Consortium’s.

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