Marketing is making sure that the people who would be excited for a particular book know about it, and about how great it is. How does a publisher makes sure that happens? Generally they employ someone whose job is to figure it out.
Today we talk to Tucker Stone all about marketing. Until recently, Tucker ran the marketing, publicity, and sales at Nobrow, and now he works for the books and comics distributor Consortium. In today’s episode, we discuss his experiences with how to get books out into the world for readers — and what things are useful for authors to do.
Graphic Novel TK is a podcast about the process of making graphic novels — aimed at authors, artists, and people who are interested in the behind-the-scenes of the publishing business. It’s hosted by Alison Wilgus and Gina Gagliano.
Alison Wilgus is a writer, editor and cartoonist; her comics have been published by Tor, First Second, Dark Horse, DC, Del Rey and Nickelodeon Magazine. You can find her online @aliwilgus.
Gina Gagliano is the Publishing Director of Random House Graphic, Random House’s dedicated imprint for comics for kids and teens, and has worked with organizations like the Brooklyn Book Festival, the Comic Book Legal Defense Fund, and the Toronto Comics Art Festival to coordinate programming and media. You can find her online @_GinaGagliano.