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SDCC ’19: Comics PR & Marketing 101 with Mosher, Trotman, Nicholson...

Powerful names in independent comics talked about how they spread the word on their various projects.

SDCC ’19: Talking with the people behind Comic-Con activations: “The memory...

Grandesign's Seth Bardacke tells us how they make those indelible memories that link fans to brands

Graphic Novel TK Episode 22: Marketing

Marketing is making sure that the people who would be excited for a particular book know about it, and about how great it is....

INTERVIEW: Humanoid’s Jud Meyers on marketing an open-minded comics culture

Humanoids Comics took a very calculated approach to 2018. They’ve announced a new imprint, called H1, that looks to establish a shared superhero universe...

Sony acknowledges that Venom is a rom-com in Blu-Ray trailer

https://youtu.be/RuLfubSwbm0 When we look back at 2018, one laugh we can cling to is the brilliant ad campaign for Deadpool 2, a campaign so creative...

Deadpool & Friend’s Believe in Your Selfie Museum pop-up now open...

You've got to hand it to the Deadpool marketing team at Fox: they have let out all the stops promoting Deadpool 2, from the...

The Larger Marketing Trouble that Marvel’s “Diversity” Woes Revealed

The Beat's marketing reporter Taimur Dar looks at even more issues in last week's furore: you ask the wrong questions in marketing, you end up with the wrong answers.

Kibbles ‘n’ Bits 3/29/17: Preordering is just ordering

I've got a lot to say about preordering, All Time Comics, Smurfs, the Fourth Disruption and Steve McQueen, and by god, I'm going to say it.

Marvel addresses event fatigue and retaining hot talent in retailer summit

As The Beat told you last week, Marvel has just their first retailer summit in nearly 20 years, in which 14 retail organizations from the Top 300 Marvel accounts were invited to meet with Axel Alonso, David Gabriel and other top execs to talk about the steps Marvel is taking to improve sales.

Marvel to start advertising comics before movies and on TV

In one of the biggest no brainers in marketing history, this spring Marvel will start advertising key comics releases ahead of blockbuster movies and TV shows....

DC Comics Month-to Month Sales February 2016: Late the Dark Knights...

The return of Justice League and Dark Knight III helped bolster DC Comics' flagging sales in February, but will it be enough to sustain them in the long term?