Marketing is making sure that the people who would be excited for a particular book know about it, and about how great it is. How does a publisher makes sure that happens? Generally they employ someone whose job is to figure it out. Today we talk to Tucker Stone all about marketing. Until recently, Tucker […]
Humanoids Comics took a very calculated approach to 2018. They’ve announced a new imprint, called H1, that looks to establish a shared superhero universe complete with on-going and limited series. They’ve expanded upon stories that already have an established presence in comics, internationally, with new entries or reprints from Jodorowsky’s Incal universe and Carthago, about […]
When we look back at 2018, one laugh we can cling to is the brilliant ad campaign for Deadpool 2, a campaign so creative and hilarious that it won a Clio award, the highest honor advertising can bestow. But it seems that Sony has caught on to the laugh factor. And the trailer for the […]
You’ve got to hand it to the Deadpool marketing team at Fox: they have let out all the stops promoting Deadpool 2, from the Bob Ross trailer to the Comic-Con toilet seat covers. Maybe it’s the knowledge that after Disney takes over the studio, such cutting-edge campaigns may be no more; or the fact that […]
The Beat’s marketing reporter Taimur Dar looks at even more issues in last week’s furore: you ask the wrong questions in marketing, you end up with the wrong answers.
I’ve got a lot to say about preordering, All Time Comics, Smurfs, the Fourth Disruption and Steve McQueen, and by god, I’m going to say it.
As The Beat told you last week, Marvel has just their first retailer summit in nearly 20 years, in which 14 retail organizations from the Top 300 Marvel accounts were invited to meet with Axel Alonso, David Gabriel and other top execs to talk about the steps Marvel is taking to improve sales.
In one of the biggest no brainers in marketing history, this spring Marvel will start advertising key comics releases ahead of blockbuster movies and TV shows. It’s all part of the program to shore up periodical sales that they’ve been slowly rolling out, first to retail partners, then the public. The PR doesn’t specifically mention MCU movies […]
The return of Justice League and Dark Knight III helped bolster DC Comics’ flagging sales in February, but will it be enough to sustain them in the long term?
Marvel may need a bit more than a “bless you” to recover from this illness.