DC drew even with Marvel in units while lagging in dollars in February’s sales charts, just released by Diamond, furthuring suspicions that Marvel’s periodical sales are slipping badly.

Darth Maul #1Since DC’s books are priced at $2.99 and Marvel’s at $3.99, the dollar gap – which is considered the “real” stat for publisher sales rankings – would be hard to shrink.

I’ve always considered units a more telling sign, for that very reason. It’s the clearest sign yet that Marvel’s sales have slipped badly and DC is happy to step in where they can.

Last month Marvel led DC by 9 points in dollars and 11 points in units – but January also saw a huge free overshipping program from Marvel…probably to avoid this very thing.

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In February, Marvel led DC 37.46% to 30.23% in dollar share – a mere 7 point spread – and 33.64% to 33.47% unit shares – that’s right only .2% separated the companies in units shipped.

Seven to Eternity Volume 1.jpgImage Comics was third as usual with a 9.58% dollar share and a 18.13% unit share – this last figure was because of the 750,000 copies of the 25¢ Walking Dead #163. Because Diamond doesn’t track comics that are priced at less than a dollar, TDW #163 would easily have been the #1 book of the month; however on the charts that place was taken by Darth Maul #1.

In a further ominous sign for Marvel, they placed only two titles in the top ten periodicals – both Star Wars books – and only the Civil War II hardcover in GNS, which was led by the SEVEN TO ETERNITY VOL 1. by Remender, Opena and Hollingsworth.

Overall the comparative charts showed some softening of the market. Comics are up for the year in units but down 3.76% in dollars – the units figure will remain unreliable because of the Walking Dead issue.

Comichron’s alaysis is up here. 

dollar-shareunit-share

 

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 37.46% 33.64%
DC ENTERTAINMENT 30.23% 33.47%
IMAGE COMICS 9.58% 18.13%
IDW PUBLISHING 5.83% 3.27%
DARK HORSE COMICS 2.57% 1.45%
BOOM! STUDIOS 2.08% 1.84%
DYNAMITE ENTERTAINMENT 1.52% 2.06%
TITAN COMICS 1.16% 0.92%
VIZ MEDIA 1.10% 0.35%
ONI PRESS INC. 0.86% 0.60%
OTHER NON-TOP 10 7.62% 4.27%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
FEBRUARY 2017 VS. JANUARY 2017
COMICS -4.67% 3.65%
GRAPHIC NOVELS 9.05% 3.04%
TOTAL COMICS/GN -0.82% 3.61%
TOYS 23.91% 3.09%
FEBRUARY 2017 VS. FEBRUARY 2016
COMICS -4.47% 17.29%
GRAPHIC NOVELS -3.30% -12.98%
TOTAL COMICS/GN -4.11% 14.70%
TOYS 25.46% 0.38%
YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016
COMICS -2.06% 12.11%
GRAPHIC NOVELS -7.60% -10.88%
TOTAL COMICS/GN -3.76% 10.26%
TOYS 3.18% -0.94%


NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 104 36 0 140
DC ENTERTAINMENT 82 33 1 116
IMAGE COMICS 46 14 1 61
IDW PUBLISHING 36 22 0 58
TITAN COMICS 24 6 0 30
BOOM ENTERTAINMENT 24 3 0 27
DARK HORSE COMICS 13 13 0 26
VIZ MEDIA 0 23 0 23
DYNAMITE ENTERTAINMENT 16 4 0 20
ONI PRESS INC. 10 5 0 15
OTHER NON-TOP 10 94 138 20 252

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 STAR WARS DARTH MAUL #1 $4.99 DEC161069-M MAR
2 BATMAN #16 $2.99 DEC160259-M DC
3 BATMAN #17 $2.99 DEC160261-M DC
4 JUSTICE LEAGUE OF AMERICA #1 [*] $2.99 DEC160235-M DC
5 SUPER SONS #1 [*] $2.99 DEC160240-M DC
6 WALKING DEAD #164 (MR) $2.99 DEC160746-M IMA
7 ALL STAR BATMAN #7 $4.99 DEC160246-M DC
8 STAR WARS #28 $3.99 DEC161066-M MAR
9 JUSTICE LEAGUE OF AMERICA REBIRTH #1 [*] $2.99 DEC160233-M DC
10 JUSTICE LEAGUE #14 $2.99 DEC160297-M DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SEVEN TO ETERNITY TP VOL 01 $9.99 DEC160767-M IMA
2 LOVE IS LOVE GN $9.99 OCT160480 IDW
3 BATMAN DETECTIVE TP VOL 01 RISE OT BATMEN (REBIRTH) $16.99 NOV160317 DC
4 SNOTGIRL TP VOL 01 GREEN HAIR DONT CARE $9.99 DEC160774 IMA
5 WONDER WOMAN TP VOL 01 THE LIES (REBIRTH) $16.99 NOV160320 DC
6 MARCH GN BOOK 03 $19.99 JUN160408 IDW
7 SUPERMAN ACTION COMICS TP VOL 01 PATH OF DOOM (REBIRTH) $16.99 NOV160319 DC
8 HAL JORDAN & THE GLC TP VOL 01 SINESTROS LAW (REBIRTH) $17.99 NOV160318 DC
9 OUTCAST BY KIRKMAN & AZACETA TP VOL 04 (MR) $14.99 DEC160821 IMA
10 CIVIL WAR II HC $50.00 OCT160999 MAR

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 LEGEND OF ZELDA ART & ARTIFACTS HC $39.99 JUL168360 DAR
2 NEIL GAIMAN NORSE MYTHOLOGY HC $25.95 DEC162208 WW
3 SHADOW DOUBLE NOVEL VOL 114 DEATH BY PROXY & LOOT OF DEATH $14.95 NOV162123 SAN
4 LEGO BATMAN MOVIE ACTIVITY BOOK WITH MINIFIGURE $8.99 NOV162102 SCH
5 DRAGON AGE ADULT COLORING BOOK SC $14.99 OCT160028 DAR
6 UNBEATABLE SQUIRREL GIRL SQUIRREL MEETS WORLD HC $13.99 DEC162185 HAC
7 LEGEND OF ZELDA ART & ARTIFACTS HC LTD ED $79.99 OCT168812 DAR
8 VINTAGE ROMANCE COMIC BOOK COVERS COLORING BOOK TP $9.99 DEC160595 IDW
9 DOCTOR WHO GOOD BAD & ALIEN SC $9.99 NOV158049 PEN
10 VAMPIRE HUNTER D NOVEL SC VOL 25 (MR) $11.99 OCT160081 DAR

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 DBZ MS PIECE MANGA DIMENSIONS SON GOHAN FIG MAY168161 BAN
2 BATMAN V SUPERMAN DOJ WONDER WOMAN STATUE NOV150319 DC
3 BATMAN ANIMATED BATMAN BEYOND AF 3 PACK JUL160450 DC
4 DC BOMBSHELLS KATANA STATUE JUL160448 DC
5 MARVEL GALLERY DR STRANGE PVC FIG JUL162621 DST
6 SUICIDE SQUAD MOVIE JOKER & HARLEY QUINN STATUE AUG160374 DC
7 MARVEL FEMALE THOR BISHOUJO STATUE AUG162818 KOT
8 BATMAN ANIMATED NBA GIRLS NIGHT OUT AF 5 PACK (RES) NOV160375 DC
9 BATMAN ANIMATED SERIES PREM COLL NURSE HARLEY STAT AUG162553 DST
10 WALKING DEAD TV DARYL DIXON LTD ED STATUE MAY160736 TMP

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 POKEMON KANTO MONOPOLY DEC163203 USA
2 HARRY POTTER DECK BUILDING GAME DEC163201 USA
3 MTG TCG OATH OF THE GATEWATCH BOOSTER DIS NOV158284 WIZ
4 MTG TCG CONSPIRACY TAKE THE CROWN BOOSTER DIS JUL168216 WIZ
5 YU GI OH TCG RAGING TEMPEST BOOSTER DIS SEP168277 KON
6 TMNT DICE MASTERS HEROES IN A HALF SHELL BOX SET SEP163197 NEC
7 D&D MINIATURES SET FIVE 8CT BOOSTER BRICK JUN169191 NEC
8 CLUE STAR WARS CLUE GAME CS OCT168250 HAS
9 MARVEL HEROCLIX SUPERIOR FOES OF SPIDER-MAN BOOSTER BRICK MAY163107 NEC
10 MTG TCG 2016 COMMANDER CASE AUG168994 WIZ

 

5 COMMENTS

  1. Not surprised by these results not enough overships in February to hide the truth about Marvel’s flagging numbers. Unfortunately from the sound of it Marvel is going to take the wrong message from this and think that the issue was to overt push for Diversity and politically driven storytelling when the real issue was just plain old poor storytelling which no amount of diversity or politics can make up for.

  2. Marvel’s non-stop replacement of legacy characters (w/ boring (IMHO!) young characters), the forced diversity, trying to replace the X-Men/mutants with the boring ass Inhumans, forcing movie continuity into the comics, the constant renumbering of titles, AND Marvel’s left-leaning political agenda really has alienated this longtime Marvel reader.

  3. Ignoring mini-series and first issues the “house of ideas” placed one super-hero title in the top 40 in February 2017 (AMAZING SPIDER-MAN at number 13.) AVENGERS, which should be a top 10 book, charted at number 53. The Marvel braintrust also has effectively destroyed the X-MEN franchise with EXTRAORDINARY X-MEN plummeting to number 68.

    “Evil Steve Rogers” would be a perfectly fine three issue arc in CAPTAIN AMERICA; however, Marvel is going to beat it to death all Summer.

    Fall can’t get here soon enough.

    Steve

  4. Darth Maul being #1 was a twist I didn’t see coming. Can’t really get my head around it but I guess the kids who were too young to realise Phantom Menace was a terrible film when it came out are now old enough to be feeling the pull of sweet lady nostalgia.

  5. Dennis V – you nailed it.

    Looks like Marvel is practicing the Dilbert brand of diversity – “da longer you stick around, diverse it gets.”

    DC’s stories are no better than Marvel’s IMO – they may even be worse – but at least their characters are still the same characters that everyone is expecting. Between that, the price point, and the liberal activism now sprinkled throughout, they are alienating many.

Comments are closed.