If it seemed weird that Marvel released an eBay-exclusive variant cover for Captain Marvel: Braver & Mightier, the reasons are clearer now. On Wednesday, eBay announced the launch of its new ‘Superheroine HQ,’ a hub for female superhero products. That includes comics, of course, but also merchandise and collectibles. The collection is curated in partnership with Gail Simone and Cat Staggs.
“Spotlighting the amazing spectrum of women in comics has long been my passion, both the characters in the books, and the writers and artists who create them,” Simone said in a statement. “I believe these fantastic women can inspire readers everywhere to the limits of their imagination and creativity. That’s why I’m teaming up with eBay to bring more attention and accessibility to comics featuring strong female characters of past and present.”
‘Superheroine HQ’ is also a super smart business move for eBay. According to The Hollywood Reporter, the launch comes after eBay saw a significant increase in female superhero-related merchandise sales over the last year. Buyers’ interest in female superheroes jumped 34 percent in the last 12 months, with sales for Captain Marvel merchandise specifically increasing by a whopping 63 percent.
“With the rising popularity of superheroes like Wonder Woman and Captain Marvel from comic books to the big screen, we’ve seen this same interest resonate on eBay,” said Vice President of Merchandising, eBay North America, Sam Bright, in a statement. “We’re proud to encourage a more diverse and evolving marketplace among not only among our millions of buyers and sellers, but also the merchandise that we offer, giving everyone access to rare, iconic, and exclusive inventory that puts a spotlight on female superheroes.”
In celebration of the ‘Superheroine HQ’ launch, Staggs created new artwork featuring a young girl in superhero cosplay, reading a comic book on her bed. Behind her, the shadow of a superheroine stands proud, noting the significance of audiences seeing themselves represented in popular media.
Samantha Puc is an essayist and culture critic whose work has been featured on Bitch Media, The Mary Sue, Bustle, and elsewhere. She mostly writes intersectional pop culture analysis with a particular focus on representation of LGBTQ and fat characters in fiction. Samantha is the managing editor at The Beat, as well as the co-creator and editor-in-chief of Fatventure Mag, an outdoors zine for fat creators who are into being active, but not into toxic weight-loss culture. She lives in Montana with her partner and cats.