As reported earlier today, DC shook things up by announcing they would no longer distribute their comics and graphic novels via Diamond Comics Distributors. Diamond has just released a response from owner Steve Geppi.
We’d been hearing that this announcement was sudden — and that’s what Geppi seems to confirm.
Diamond Response to DC Comics Announcement
This evening, I shared the following message with all the members of our Geppi Family Enterprises teams. I also wanted to share it with you, our many industry partners.
Today, DC sent out a retailer communication indicating they are ending their long-standing relationship with Diamond. In April, we were informed that DC was going to begin distributing products through additional partners. At that time, they asked us to submit a proposal for a revised agreement with the understanding that Diamond would continue to be one of their distributors. Which we promptly did. They then requested an extension to June 30 which we also accommodated. Last week, DC requested an additional extension through July. We responded with questions and DC indicated they would reply today, June 5. Instead of receiving a response, today we received a termination notice. While we had anticipated this as a possible outcome, we, like so many others in the industry, are disappointed by their decision to end our partnership so abruptly at this time.
Although we had hoped to reach an agreement with DC, every great change also presents great opportunity! Rest assured, Diamond is a strong company and our success does not depend on the actions of one business partner. While we recognize this change impacts the industry, we are well-positioned to seize growth opportunities and are committed to the success of our publishing partners, the Direct Market and our industry as a whole.
We continue to be excited about the growth potential in the comic, game and toy industries as well as growth opportunities for our other Geppi Family Enterprises companies. I truly believe that our comeback will be bigger than our setback and our best days are ahead.
Thank you for you continued support and for all you do. -Steve
Chairman, Geppi Family Enterprises Founder, Diamond Comic Distributors