THE DC SUPER HERO GIRLS UNIVERSE IS LIVE!
“Welcome to Super Hero High” the very first DC Super Hero Girls animated short, has just been launched on DCSuperHeroGirls.com. Many other features went live today with an eye to a global rollout of the digitally immersive world beginning later this month. The toys will be displayed at NYCC in a big set-p in the Crystal Palace and more content will be previewed there.
The webisode was produced in conjunction with Mattel and WB ANimation. More digital content will go on on the website later in the month .
“DC Entertainment has a deep and rich roster of strong female characters – both heroes and villains – that have inspired and empowered girls and young women for decades. From the iconic Wonder Woman and Supergirl, to the complex but compelling Harley Quinn and Catwoman, there is a character to whom every girl can relate, no matter what stage of life in which she currently finds herself,” said Diane Nelson in a statement. “Girls want to experience the strength, action and optimism of Super Heroes too, and DC Super Hero Girls is part of our long-term strategy to offer a diverse array of strong female characters in a fun and action-packed universe, and through a world of epic storytelling on a variety of entertainment platforms. We could not be more excited and proud to debut today’s first phase of the important new universe for girls.”
Yes they do, Diane! Good news for all.
No publishing programs for this have been rolled out as yet, but the DC Super Hero girls pane line-up MAY give some clues with the name of Shea Fontana who is listed as a writer for both animation and graphic novels. On her website she reveals she’s been working on the project for a year, and her other credits include “Writer on DC Super Hero Girls, The 7D, Doc McStuffins, Whisker Haven Tales with the Palace Pets and more. Screenwriter for film and television.” So it seems that she will be writing some of the print component.
Here’s more on the NYCC SUperhero Girls roll out:
Activities at NYCC will include a dedicated DC Super Hero Girls booth within the Javits Center’s Crystal Palace, where fans on-site can get a close-up look at the action dolls and a sneak-peek at additional products within the DC Super Hero Girls world. NYCC attendees will also have the opportunity to participate in unique giveaways and photo opportunities. There will be a dedicated panel on Thursday, Oct. 8 at 5:30pm (Room 1B03) where the creative women behind-the-scenes of DC Super Hero Girls will share their vision for the universe. Panelists include:
- Moderator: Tiffany Smith, DC All Access
- Ashley Eckstein, Voice of DCSHGs’ “Cheetah”
- Aria Moffly, DCE Creative Director
- Shea Fontana, DCSHG Animation Writer & DC Comics Graphic Novel Author
- Lisa Yee, Random House Children’s Books DCSHGs Middle-Grade Novel Series Author
- Christine Kim, Mattel Toy Design Manager
- Tania Missad, Mattel Consumer Insights Director
“It is exciting to finally bring DC Super Hero Girls to life with all our partners who have helped create an immersive world based on this groundbreaking franchise that will allow girls and kids to engage and experience this Super Hero universe like never before,” said Brad Globe, President, Warner Bros. Consumer Products.
Additional Key Partners
Books based on the DC Super Hero Girls are also a key component of the program. Random House Children’s Books is the global master publishing partner and will create a portfolio of middle-grade novels that will bring the DC Super Hero Girls universe to life, offering all-new stories that will expand the world from what is featured in the animated content. At NYCC, Random House will unveil a portion of the first book of the middle-grade novel series, titled Wonder Woman at Super Hero High, by distributing 3-chapter samplers of the title, along with fun DC Super Hero Girls bookmarks, throughout the weekend.
DC Entertainment has also secured writer Shea Fontana to create the inaugural original graphic novel. Scheduled for release in July 2016, the young Super Heroes are kidnapped by a teenage Lex Luthor the day before Super Hero High’s semester finals. Together, they must combine their Super Hero powers to defeat Luthor and race back to school before final exams begin.
Additionally, consumer products partners around the globe are engaged in creating a merchandise program dedicated to DC Super Hero Girls across all key categories.
Developed with girls ages 6-12 in mind, DC Super Hero Girls centers on DC Comics characters during their formative teen years at Super Hero High. DC Comics’ icons including Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumblebee, Poison Ivy, and Katana are featured in storylines that explore being a unique teen, including discovering their super powers, nurturing friendships and mastering the fundamentals of being their own hero. Other DC Comics Super Heroes attending Super Hero High include Hal Jordan, Beast Boy, The Flash, and many more.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.