In today’s PW Daily, Calvin Reid write that DC will expand its After Watchmen promotion with even more titles (including collections), co-op advertising and social networking:
The After Watchmen program will initially focus on a list of about 20 book collections—from other works by Alan Moore to such works as Bill Willingham’s Fables to Brian K. Vaughan’s Y The Last Man—likely to appeal to new fans as well as to established comics fans looking for something new. The program will include the launch of, AfterWatchmen.com, a new Web site set to launch on March 11 (the site will feature an expanded list of 50 titles) and a 32-page After Watchmen, Whats Next? booklet which will highlight the list of After Watchmen titles. Among the 20 titles on the initial After Watchmen list are Brad Meltzer’s Identity Crisis, Garth Ennis’s Preacher, Brian Azzarello’s Joker; Alan Moore’s V for Vendetta and Neil Gaiman’s Sandman. The program will also include co-op advertising programs, e-mail newsletters, new groups on Facebook and MySpace and national consumer advertising.
As we mentioned when the program was first announced, this is a smart move to take advantage of Google if nothing else, and a nice, reality-based program to rope in a few of the newly baptized WATCHMEN fans into becoming more serious comics readers.