Here’s a number for you: Out of 65 DC Universe comic books published in July, 32 were by the writer/artist creative teams listed in the solicitations — less than half of the bunch.
Most of the others were either completely drawn by guest artists or had help from one or more of them. And for a couple, even the story credit changed. Not counting the six DC Retroactive books, the video-game adaptations and the New Wave titles, none of which are involved in the day-to-day of the DC Universe, the strike rate is 22 out of 55. So, presuming that’s not a coincidence, it looks like the big DC relaunch was about 40% well-planned, at this juncture.
See below for the details, and please consider the small print at the end of the column. Thanks to Milton Griepp and ICv2.com for the permission to use their figures. An overview of ICv2.com‘s estimates can be found here.
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4 - FLASHPOINT 05/2011: Flashpoint #1 of 5 -- 86,981 [95,845] 06/2011: Flashpoint #2 of 5 -- 87,505 (+0.6%) [92,482] 07/2011: Flashpoint #3 of 5 -- 86,007 (-1.7%)
DC’s big summer event doesn’t set the charts on fire, but its first-month numbers have been unusually solid.
Given that the relaunch was announced at the end of May, retailers had a couple of weeks to adjust their orders for issue #3, and these figures suggest that Flashpoint may have benefited from the announcement. Issue #2 also sold another 5,000 copies in July.
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5 - GREEN LANTERN 07/2006: Green Lantern #12 -- 80,292 07/2007: Green Lantern #21 -- 81,929 [ 93,052] 07/2008: Green Lantern #33 -- 63,814 07/2009: Green Lantern #43 -- 109,426 [117,314] 07/2009: Green Lantern #44 -- 105,063 [109,599] -------------------------------------- 07/2010: Green Lantern #56 -- 84,164 (- 2.1%) 08/2010: -- 09/2010: Green Lantern #57 -- 85,179 (+ 1.2%) 10/2010: Green Lantern #58 -- 81,626 (- 4.2%) 11/2010: Green Lantern #59 -- 76,173 (- 6.7%) 12/2010: Green Lantern #60 -- 76,360 (+ 0.3%) 12/2010: Green Lantern #61 -- 72,203 (- 5.4%) 01/2011: -- 02/2011: Green Lantern #62 -- 71,517 (- 1.0%) 03/2011: Green Lantern #63 -- 75,632 (+ 5.8%) 03/2011: Green Lantern #64 -- 76,898 (+ 1.7%) 04/2011: Green Lantern #65 -- 75,780 (- 1.5%) 05/2011: Green Lantern #66 -- 75,371 (- 0.5%) 06/2011: -- 07/2011: Green Lantern #67 -- 74,521 (- 1.1%) ----------------- 6 months: n.a. 1 year : - 11.5% 2 years : - 30.5% 5 years : - 7.2%
A straggler from June, with solid numbers thanks to the “War of the Green Lanterns” crossover.
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7/14 - BATMAN: THE DARK KNIGHT 12/2010: Dark Knight #1 -- 89,985 [92,791] 01/2011: -- 02/2011: -- 03/2011: Dark Knight #2 -- 71,108 (-21.0%) 04/2011: -- 05/2011: -- 06/2011: -- 07/2011: Dark Knight #3 -- 62,792 (-11.7%) 07/2011: Dark Knight #4 -- 57,333 (- 8.7%) ----------------- 6 months: n.a.
The David Finch vehicle keeps losing units by the truckload, when it actually comes out.
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9 - WAR OF THE GREEN LANTERNS: AFTERMATH 07/2011: WotGL: Aftermath #1 of 2 -- 61,166
Epilogue specials to successful storylines are always good for a squeezing a few more bucks from the market.
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10/13 - GREEN LANTERN CORPS 07/2006: Green Lantern Corps #2 -- 56,886 07/2007: Green Lantern Corps #14 -- 45,393 [61,493] 07/2008: Green Lantern Corps #26 -- 46,098 07/2009: Green Lantern Corps #38 -- 82,415 ------------------------------------------ 07/2010: Green Lantern Corps #50 -- 67,035 (+ 0.6%) 08/2010: Green Lantern Corps #51 -- 67,124 (+ 0.1%) 09/2010: Green Lantern Corps #52 -- 63,577 (- 5.3%) 10/2010: Green Lantern Corps #53 -- 60,808 (- 4.4%) 11/2010: Green Lantern Corps #54 -- 57,448 (- 5.5%) 12/2010: Green Lantern Corps #55 -- 54,387 (- 5.3%) 01/2011: Green Lantern Corps #56 -- 53,646 (- 1.4%) 02/2011: Green Lantern Corps #57 -- 52,770 (- 1.6%) 03/2011: Green Lantern Corps #58 -- 60,100 (+13.9%) 04/2011: Green Lantern Corps #59 -- 60,162 (+ 0.1%) 05/2011: Green Lantern Corps #60 -- 60,964 (+ 1.3%) 06/2011: -- 07/2011: Green Lantern Corps #61 -- 60,836 (- 0.2%) 07/2011: Green Lantern Corps #62 -- 57,928 (- 4.8%) ---------------- 6 months: +10.7% 1 year : -11.4% 2 years : -28.0% 5 years : + 4.4%
Dropping back towards its usual level, now that “War of the Green Lanterns” is over.
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20 - BATMAN AND ROBIN 07/2009: Batman and Robin #2 -- 117,986 [129,086] ---------------------------------------- 07/2010: Batman and Robin #13 -- 85,804 (+ 1.1%) 08/2010: -- 09/2010: Batman and Robin #14 -- 82,894 (- 3.4%) 10/2010: Batman and Robin #15 -- 80,173 (- 3.3%) 11/2010: Batman and Robin #16 -- 80,343 (+ 0.2%) 11/2010: Batman and Robin #17 -- 70,600 (-12.1%) 12/2010: Batman and Robin #18 -- 68,814 (- 2.5%) 01/2011: Batman and Robin #19 -- 61,785 (-10.2%) 02/2011: Batman and Robin #20 -- 60,642 (- 1.9%) 03/2011: Batman and Robin #21 -- 59,818 (- 1.4%) 04/2011: Batman and Robin #22 -- 59,076 (- 1.2%) 05/2011: Batman and Robin #23 -- 57,525 (- 2.6%) 06/2011: Batman and Robin #24 -- 54,984 (- 4.4%) 07/2011: Batman and Robin #25 -- 55,172 (+ 0.3%) ---------------- 6 months: -10.7% 1 year : -35.7% 2 years : -53.2%
The 1:10 variant for the July issue is masking the underlying decline.
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22 - BATMAN 07/2006: Batman #655 -- 113,567 [123,903] 07/2007: Batman #666 -- 83,781 07/2008: Batman #678 -- 103,213 07/2009: Batman #688 -- 83,040 ------------------------------- 07/2010: Batman #701 -- 76,398 (-27.1%) 08/2010: Batman #702 -- 73,414 (- 3.9%) 09/2010: Batman #703 -- 77,033 (+ 4.9%) 10/2010: -- 11/2010: Batman #704 -- 65,212 (-15.4%) 12/2010: Batman #705 -- 63,262 (- 3.0%) 01/2011: Batman #706 -- 60,231 (- 4.8%) 02/2011: Batman #707 -- 58,803 (- 2.4%) 03/2011: Batman #708 -- 58,594 (- 0.4%) 04/2011: Batman #709 -- 56,578 (- 3.4%) 05/2011: Batman #710 -- 55,086 (- 2.6%) 06/2011: Batman #711 -- 53,113 (- 3.6%) 07/2011: Batman #712 -- 51,385 (- 3.3%) ---------------- 6 months: -14.7% 1 year : -32.7% 2 years : -38.1% 5 years : -54.8%
Limping towards the relaunch with its lowest sales since 2002.
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25 - GREEN LANTERN: EMERALD WARRIORS 08/2010: Emerald Warriors #1 -- 68,332 09/2010: Emerald Warriors #2 -- 56,289 (-17.6%) 10/2010: Emerald Warriors #3 -- 50,490 (-10.3%) 11/2010: Emerald Warriors #4 -- 46,319 (- 8.3%) 12/2010: Emerald Warriors #5 -- 44,077 (- 4.8%) 01/2011: Emerald Warriors #6 -- 43,471 (- 1.4%) 02/2011: Emerald Warriors #7 -- 44,828 (+ 3.1%) 03/2011: Emerald Warriors #8 -- 51,322 (+14.5%) [54,110] 04/2011: Emerald Warriors #9 -- 51,784 (+ 0.5%) 05/2011: Emerald Warriors #10 -- 52,971 (+ 2.3%) 06/2011: Emerald Warriors #11 -- 53,927 (+ 1.8%) 07/2011: Emerald Warriors #12 -- 48,087 (-10.8%) ---------------- 6 months: +10.6%
With “War of the Green Lanterns” out of the way, sales are dropping back towards their usual level. Cancelled with issue #13.
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32 - JUSTICE LEAGUE OF AMERICA 07/2006: Justice League #0 -- 162,378 [169,199] 07/2007: Justice League #11 -- 122,823 07/2008: Justice League #23 -- 82,953 07/2009: Justice League #35 -- 58,915 -------------------------------------- 07/2010: Justice League #47 -- 60,368 (- 3.8%) 08/2010: Justice League #48 -- 60,733 (+ 0.6%) 09/2010: Justice League #49 -- 57,616 (- 5.1%) 10/2010: Justice League #50 -- 59,686 (+ 3.6%) 11/2010: Justice League #51 -- 50,887 (-14.7%) 12/2010: Justice League #52 -- 48,501 (- 4.7%) 01/2011: Justice League #53 -- 47,093 (- 2.9%) 02/2011: Justice League #54 -- 46,269 (- 1.8%) 03/2011: Justice League #55 -- 50,533 (+ 9.2%) 04/2011: Justice League #56 -- 47,179 (- 6.6%) 05/2011: Justice League #57 -- 46,729 (- 1.0%) 06/2011: Justice League #58 -- 45,442 (- 2.8%) 07/2011: Justice League #59 -- 43,545 (- 4.2%) ---------------- 6 months: - 7.5% 1 year : -27.9% 2 years : -26.1% 5 years : -73.2%
Another one that’s biding its time until the relaunch. Sales haven’t been this low since before the 1996 Grant Morrison relaunch at least. Quite possibly, the last few months have set a new record for Justice League. Of course, Geoff Johns and Jim Lee are about to correct that.
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38 - BRIGHTEST DAY AFTERMATH: THE SEARCH 06/2011: The Search #1 of 3 -- 51,928 07/2011: The Search #2 of 3 -- 41,257 (-20.6%)
Another coda to a successful event that found its audience.
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40 - FLASHPOINT: BATMAN: KNIGHT OF VENGEANCE 06/2011: Batman #1 of 3 -- 45,129 [48,671] 07/2011: Batman #2 of 3 -- 40,760 (-9.7%)
One of the few Flashpoint miniseries whose creative team didn’t turn out to be interchangeable and, incidentally, it happens to be the best-selling of the bunch by a few thousand units, with a relatively moderate second-issue drop — which is particularly solid given that there was no variant-cover edition for the second issue. The first issue also made the chart again in July, selling another 3,542 units.
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41 - ACTION COMICS 07/2006: Action Comics #841 -- 58,657 07/2007: Action Comics #851 -- 76,500 07/2007: Action Comics #852 -- 50,294 07/2008: Action Comics #867 -- 49,363 07/2009: Action Comics #879 -- 38,324 ------------------------------------- 07/2010: Action Comics #891 -- 35,328 (+ 1.7%) 08/2010: Action Comics #892 -- 36,401 (+ 3.0%) 09/2010: Action Comics #893 -- 33,948 (- 6.7%) 10/2010: Action Comics #894 -- 42,291 (+24.6%) 11/2010: Action Comics #895 -- 33,089 (-21.8%) 12/2010: Action Comics #896 -- 32,357 (- 2.2%) 01/2011: Action Comics #897 -- 32,134 (- 0.7%) 02/2011: Action Comics #898 -- 31,935 (- 0.6%) 03/2011: Action Comics #899 -- 31,808 (- 0.4%) 04/2011: Action Comics #900 -- 60,152 (+89.1%) [73,004] 05/2011: Action Comics #901 -- 44,143 (-26.6%) 06/2011: Action Comics #902 -- 41,960 (- 5.0%) 07/2011: Action Comics #903 -- 40,205 (- 4.2%) ----------------- 6 months: + 25.1% 1 year : + 13.8% 2 years : + 4.9% 5 years : - 31.5%
Increased sales thanks to the “Reign of Doomsday” crossover.
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43/44 - DETECTIVE COMICS 07/2006: Detective Comics #821 -- 67,345 07/2007: Detective Comics #834 -- 53,461 07/2008: Detective Comics #846 -- 72,417 07/2009: Detective Comics #855 -- 61,205 ----------------------------------------- 07/2010: Detective Comics #867 -- 40,371 (-12.6%) 08/2010: Detective Comics #868 -- 38,682 (- 4.2%) 09/2010: Detective Comics #869 -- 37,394 (- 3.3%) 10/2010: Detective Comics #870 -- 35,674 (- 4.6%) 11/2010: Detective Comics #871 -- 36,941 (+ 3.6%) 12/2010: Detective Comics #872 -- 37,961 (+ 2.8%) [39,758] 01/2011: Detective Comics #873 -- 38,417 (+ 1.2%) 02/2011: Detective Comics #874 -- 39,106 (+ 1.8%) 03/2011: Detective Comics #875 -- 40,047 (+ 2.4%) 04/2011: Detective Comics #876 -- 40,133 (+ 0.2%) 05/2011: Detective Comics #877 -- 39,609 (- 1.3%) 06/2011: Detective Comics #878 -- 39,152 (- 1.2%) 07/2011: Detective Comics #879 -- 39,185 (+ 0.1%) 07/2011: Detective Comics #880 -- 38,585 (- 1.5%) ----------------- 6 months: + 1.2% 1 year : - 3.7% 2 years : - 36.5% 5 years : - 42.7%
One of the more stable titles, one month before the reboot, probably because the regular creative team didn’t jump ship.
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45 - SUPERMAN 07/2006: Superman #654 -- 69,526 07/2007: Superman #664 -- 52,313 07/2007: Superman #665 -- 51,936 07/2008: Superman #678 -- 47,670 07/2009: Superman #690 -- 39,472 --------------------------------- 07/2010: Superman #701 -- 54,506 (- 19.3%) 08/2010: Superman #702 -- 50,023 (- 8.2%) 09/2010: -- 10/2010: Superman #703 -- 50,460 (+ 0.9%) 10/2010: Superman #704 -- 46,741 (- 7.4%) 11/2010: Superman #705 -- 46,261 (- 1.0%) 12/2010: Superman #706 -- 43,027 (- 7.0%) 01/2011: Superman #707 -- 41,843 (- 2.8%) 02/2011: Superman #708 -- 40,639 (- 2.9%) 03/2011: Superman #709 -- 39,846 (- 2.0%) 04/2011: Superman #710 -- 39,644 (- 0.5%) 05/2011: Superman #711 -- 38,471 (- 3.0%) 06/2011: Superman #712 -- 37,362 (- 2.9%) 07/2011: Superman #713 -- 36,646 (- 1.9%) ----------------- 6 months: - 12.4% 1 year : - 32.8% 2 years : - 7.2% 5 years : - 47.3%
Politely wrapping up its string of filler stories.
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48 - FLASHPOINT: ABIN SUR THE GREEN LANTERN 06/2011: Abin Sur #1 of 3 -- 41,612 07/2011: Abin Sur #2 of 3 -- 34,698 (-16.6%)
52 - FLASHPOINT: HAL JORDAN 06/2011: Hal Jordan #1 of 3 -- 39,404 07/2011: Hal Jordan #2 of 3 -- 31,329 (-20.5%)
53 - FLASHPOINT: PROJECT SUPERMAN 06/2011: Project Superman #1 of 3 -- 38,045 07/2011: Project Superman #2 of 3 -- 31,017 (-18.5%)
55 - FLASHPOINT: WONDER WOMAN AND THE FURIES 06/2011: Wonder Woman #1 of 3 -- 36,365 07/2011: Wonder Woman #2 of 3 -- 30,484 (-16.2%)
57 - FLASHPOINT: EMPEROR AQUAMAN 06/2011: Emperor Aquaman #1 of 3 -- 36,297 07/2011: Emperor Aquaman #2 of 3 -- 30,288 (-16.6%)
Five more Flashpoint minis, with second-issue drops that don’t do much to change the impression retailers mostly shrugged here. Fill-in creator score: 4 of 5.
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07/2006: -- 07/2007: Wonder Woman #11 -- 52,983 07/2008: Wonder Woman #22 -- 36,514 07/2009: Wonder Woman #34 -- 30,131 ------------------------------------- 07/2010: Wonder Woman #601 -- 39,672 (- 25.9%) 08/2010: Wonder Woman #602 -- 38,012 (- 4.2%) 09/2010: Wonder Woman #603 -- 38,852 (+ 2.2%) 10/2010: Wonder Woman #604 -- 37,405 (- 3.7%) 11/2010: -- 12/2010: Wonder Woman #605 -- 35,495 (- 5.1%) 01/2011: Wonder Woman #606 -- 33,601 (- 5.3%) 02/2011: Wonder Woman #607 -- 33,053 (- 1.6%) 03/2011: Wonder Woman #608 -- 32,540 (- 1.6%) 03/2011: Wonder Woman #609 -- 31,421 (- 3.4%) 04/2011: Wonder Woman #610 -- 31,002 (- 1.3%) 05/2011: -- 06/2011: Wonder Woman #611 -- 30,874 (- 0.4%) 06/2011: Wonder Woman #612 -- 30,690 (- 0.6%) 07/2011: Wonder Woman #613 -- 29,720 (- 3.2%) ----------------- 6 months: - 11.6% 1 year : - 25.1% 2 years : - 1.4% 5 years : n.a.
Another one that’s concluding a fill-in run with directions by J.M. Straczynski.
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60 - FLASHPOINT: THE WORLD OF FLASHPOINT 06/2011: World of Flashpoint #1 of 3 -- 36,358 07/2011: World of Flashpoint #2 of 3 -- 29,552 (-18.7%)
Fill-in creator score: 1 of 1.
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63 - BOOSTER GOLD 07/2008: BGold #1,000,000 -- 34,431 07/2009: Booster Gold #22 -- 22,414 ----------------------------------- 07/2010: Booster Gold #34 -- 19,592 (- 1.5%) 08/2010: Booster Gold #35 -- 19,104 (- 2.5%) 09/2010: Booster Gold #36 -- 18,504 (- 3.1%) 10/2010: Booster Gold #37 -- 17,806 (- 3.8%) 11/2010: Booster Gold #38 -- 17,276 (- 3.0%) 12/2010: Booster Gold #39 -- 16,686 (- 3.4%) 01/2011: Booster Gold #40 -- 16,324 (- 2.2%) 02/2011: Booster Gold #41 -- 15,864 (- 2.8%) 03/2011: Booster Gold #42 -- 16,093 (+ 1.4%) 04/2011: Booster Gold #43 -- 16,018 (- 0.5%) 05/2011: Booster Gold #44 -- 23,332 (+ 45.7%) 06/2011: Booster Gold #45 -- 26,183 (+ 12.2%) 07/2011: Booster Gold #46 -- 28,397 (+ 8.5%) ---------------- 6 months: +74.0% 1 year : +44.9% 2 years : +26.7%
The Flashpoint tie-in keeps boosting Booster Gold. The book’s still cancelled with issue #47, though.
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67 - FLASHPOINT: KID FLASH LOST 06/2011: Kid Flash Lost #1 of 3 -- 34,148 07/2011: Kid Flash Lost #2 of 3 -- 27,450 (-19.6%)
Fill-in creator score: 0 of 1. Yay.
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68 - RED ROBIN 07/2006: Robin #152 -- 37,466 07/2007: Robin #164 -- 25,955 07/2008: Robin #175 -- 53,880 07/2009: Red Robin #2 -- 51,593 [54,544] -------------------------------- 07/2010: Red Robin #14 -- 35,652 (- 0.7%) 08/2010: Red Robin #15 -- 34,709 (- 2.7%) 09/2010: Red Robin #16 -- 33,753 (- 2.8%) 10/2010: -- 11/2010: Red Robin #17 -- 31,825 (- 5.7%) 12/2010: Red Robin #18 -- 30,873 (- 3.0%) 01/2011: Red Robin #19 -- 30,547 (- 1.1%) 02/2011: Red Robin #20 -- 30,149 (- 1.3%) 03/2011: Red Robin #21 -- 29,652 (- 1.7%) 04/2011: Red Robin #22 -- 31,786 (+ 7.2%) 05/2011: Red Robin #23 -- 29,097 (- 8.5%) 06/2011: Red Robin #24 -- 28,367 (- 2.5%) 07/2011: Red Robin #25 -- 27,390 (- 3.4%) ----------------- 6 months: - 10.3% 1 year : - 23.2% 2 years : - 46.9% 5 years : - 26.9%
Cancelled with issue #26.
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71 - BIRDS OF PREY 07/2006: Birds of Prey #96 -- 32,219 07/2007: Birds of Prey #108 -- 28,025 07/2008: Birds of Prey #120 -- 21,572 ------------------------------------- 07/2010: Birds of Prey #3 -- 43,420 (- 1.5%) 08/2010: Birds of Prey #4 -- 46,149 (+ 6.3%) 09/2010: Birds of Prey #5 -- 40,146 (- 13.0%) 10/2010: -- 11/2010: Birds of Prey #6 -- 34,440 (- 14.2%) 12/2010: Birds of Prey #7 -- 33,114 (- 3.9%) 01/2011: Birds of Prey #8 -- 31,616 (- 4.5%) 02/2011: Birds of Prey #9 -- 30,641 (- 3.1%) 03/2011: Birds of Prey #10 -- 30,777 (+ 0.4%) 04/2011: Birds of Prey #11 -- 30,270 (- 1.7%) 05/2011: Birds of Prey #12 -- 29,690 (- 1.9%) 06/2011: Birds of Prey #13 -- 28,992 (- 2.4%) 07/2011: Birds of Prey #14 -- 27,102 (- 6.5%) ----------------- 6 months: - 14.3% 1 year : - 37.6% 5 years : - 15.9%
Writer Gail Simone left the building after issue #13, hence the stiff drop.
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73 - SUPERMAN/BATMAN 07/2006: Superman/Batman #28 -- 92,603 07/2007: Superman/Batman #38 -- 67,695 07/2008: Superman/Batman #50 -- 61,321 07/2009: Superman/Batman #62 -- 38,412 --------------------------------------- 07/2010: Superman/Batman #74 -- 30,847 (- 1.8%) 08/2010: Superman/Batman #75 -- 34,324 (+11.3%) 09/2010: Superman/Batman #76 -- 32,003 (- 6.8%) 10/2010: Superman/Batman #77 -- 31,741 (- 0.8%) 11/2010: Superman/Batman #78 -- 31,337 (- 1.3%) 12/2010: Superman/Batman #79 -- 30,586 (- 2.4%) 01/2011: Superman/Batman #80 -- 30,363 (- 0.7%) 02/2011: Superman/Batman #81 -- 29,567 (- 2.6%) 03/2011: Superman/Batman #82 -- 28,913 (- 2.2%) 04/2011: Superman/Batman #83 -- 28,403 (- 1.8%) 05/2011: Superman/Batman #84 -- 27,991 (- 1.5%) 06/2011: Superman/Batman #85 -- 27,581 (- 1.5%) 07/2011: Superman/Batman #86 -- 26,530 (- 3.8%) ---------------- 6 months: -12.6% 1 year : -14.0% 2 years : -30.9% 5 years : -71.4%
Cancelled with issue #87.
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74 - JUSTICE SOCIETY OF AMERICA 07/2006: JSA #87 -- 49,583 07/2007: Justice Society #7 -- 88,883 07/2008: Justice Society #17 -- 75,532 07/2009: Justice Society #29 -- 51,375 --------------------------------------- 07/2010: Justice Society #41 -- 48,858 (+ 35.7%) 08/2010: Justice Society #42 -- 48,420 (- 0.9%) 09/2010: Justice Society #43 -- 36,576 (- 24.5%) 10/2010: Justice Society #44 -- 35,483 (- 3.0%) 11/2010: Justice Society #45 -- 33,582 (- 5.4%) 12/2010: Justice Society #46 -- 31,497 (- 6.2%) 01/2011: Justice Society #47 -- 30,071 (- 4.5%) 02/2011: Justice Society #48 -- 29,139 (- 3.1%) 03/2011: Justice Society #49 -- 28,634 (- 1.7%) 04/2011: Justice Society #50 -- 32,251 (+ 12.6%) 05/2011: Justice Society #51 -- 28,256 (- 12.4%) 06/2011: Justice Society #52 -- 27,195 (- 3.8%) 07/2011: Justice Society #53 -- 26,516 (- 2.5%) ---------------- 6 months: -11.8% 1 year : -45.7% 2 years : -48.4% 5 years : -46.5%
Cancelled with issue #54, to be relaunched later this year.
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75 - FLASHPOINT: CITIZEN COLD 06/2011: Citizen Cold #1 of 3 -- 32,969 07/2011: Citizen Cold #2 of 3 -- 26,354 (-20.1%)
76 - FLASHPOINT: DEADMAN AND THE FLYING GRAYSONS 06/2011: Deadman #1 of 3 -- 32,950 07/2011: Deadman #2 of 3 -- 26,177 (-20.6%)
80 - FLASHPOINT: SECRET SEVEN 06/2011: Secret Seven #1 of 3 -- 33,069 07/2011: Secret Seven #2 of 3 -- 25,745 (-22.2%)
81 - FLASHPOINT: DEATHSTROKE AND THE RAVAGER 06/2011: Deathstroke #1 of 3 -- 32,188 07/2011: Deathstroke #2 of 3 -- 25,584 (-20.5%)
Fill-in creator score: 3 of 4.
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78 - BATMAN: GATES OF GOTHAM 05/2011: Gates of Gotham #1 of 6 -- 32,432 06/2011: Gates of Gotham #2 of 6 -- 27,777 (-14.4%) 07/2011: Gates of Gotham #3 of 6 -- 25,995 (- 6.4%)
Average miniseries numbers.
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82 - GREEN ARROW 07/2006: Green Arrow #64 -- 36,148 07/2007: Year One #1 of 6 -- 37,090 07/2007: Year One #2 of 6 -- 32,222 [34,962] 07/2008: Arrow/Canary #10 -- 29,604 07/2009: Arrow&Canary #22 -- 20,571 ----------------------------------- 07/2010: Green Arrow #2 -- 44,118 (- 18.9%) 08/2010: Green Arrow #3 -- 46,308 (+ 5.0%) 09/2010: Green Arrow #4 -- 44,220 (- 4.5%) 10/2010: Green Arrow #5 -- 42,188 (- 4.6%) 11/2010: Green Arrow #6 -- 39,575 (- 6.2%) 12/2010: Green Arrow #7 -- 36,835 (- 6.9%) 01/2011: Green Arrow #8 -- 35,307 (- 4.2%) 02/2011: Green Arrow #9 -- 33,922 (- 3.9%) 03/2011: Green Arrow #10 -- 33,085 (- 2.5%) 04/2011: Green Arrow #11 -- 32,669 (- 1.3%) 05/2011: Green Arrow #12 -- 31,742 (- 2.8%) 06/2011: Green Arrow #13 -- 27,552 (- 13.2%) 07/2011: Green Arrow #14 -- 25,568 (- 7.2%) ----------------- 6 months: - 27.6% 1 year : - 42.1% 2 years : + 24.3% 5 years : - 29.3%
Another one abandoned by the regular creators two months before the relaunch.
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84 - FLASHPOINT: LOIS LANE AND THE RESISTANCE 06/2011: Lois Lane #1 of 3 -- 31,325 07/2011: Lois Lane #2 of 3 -- 24,970 (-20.3%)
88 - FLASHPOINT: LEGION OF DOOM 06/2011: Legion #1 of 3 -- 31,244 07/2011: Legion #2 of 3 -- 24,288 (-22.3%)
89 - FLASHPOINT: FRANKENSTEIN AND THE CREATURES OF THE UNKNOWN 06/2011: Frankenstein #1 of 3 -- 30,508 07/2011: Frankenstein #2 of 3 -- 23,900 (-21.7%)
Fill-in creator score: 2 of 3.
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91/92 - TEEN TITANS 07/2006: Teen Titans #37 -- 71,263 07/2007: Teen Titans #49 -- 59,258 07/2008: Teen Titans #61 -- 44,666 07/2009: Teen Titans #73 -- 30,990 ---------------------------------- 07/2010: Teen Titans #85 -- 24,248 (- 1.4%) 08/2010: Teen Titans #86 -- 24,971 (+ 3.0%) 09/2010: Teen Titans #87 -- 23,259 (- 6.9%) 10/2010: Teen Titans #88 -- 27,637 (+18.8%) 11/2010: Teen Titans #89 -- 26,444 (- 4.3%) 12/2010: Teen Titans #90 -- 25,997 (- 1.7%) 01/2011: Teen Titans #91 -- 25,443 (- 2.1%) 02/2011: Teen Titans #92 -- 26,170 (+ 2.9%) 03/2011: Teen Titans #93 -- 24,957 (- 4.6%) 04/2011: Teen Titans #94 -- 25,187 (+ 0.9%) 05/2011: Teen Titans #95 -- 24,738 (- 1.8%) 06/2011: Teen Titans #96 -- 23,849 (- 3.6%) 07/2011: Teen Titans #97 -- 23,138 (- 3.0%) 07/2011: Teen Titans #98 -- 23,095 (- 0.2%) ---------------- 6 months: - 9.1% 1 year : - 4.7% 2 years : -25.4% 5 years : -67.6%
Double-shipping to make it to issue #100 before the relaunch.
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93 - BATMAN BEYOND 07/2010: Batman Beyond #2 of 6 -- 31,397 (-10.6%) 08/2010: Batman Beyond #3 of 6 -- 31,469 (+ 0.2%) 09/2010: Batman Beyond #4 of 6 -- 31,368 (- 0.3%) 10/2010: Batman Beyond #5 of 6 -- 30,121 (- 4.0%) 11/2010: Batman Beyond #6 of 6 -- 28,485 (- 5.4%) 12/2010: -- 01/2011: Batman Beyond #1 -- 35,880 (+26.0%) 02/2011: Batman Beyond #2 -- 28,956 (-19.3%) 03/2011: Batman Beyond #3 -- 28,295 (- 2.3%) 04/2011: Batman Beyond #4 -- 26,722 (- 5.6%) 05/2011: Batman Beyond #5 -- 25,413 (- 4.9%) 06/2011: Batman Beyond #6 -- 24,524 (- 3.5%) 07/2011: Batman Beyond #7 -- 22,945 (- 6.4%) ---------------- 6 months: -36.1% 1 year : -26.9%
Not quite finding its level. And cancelled with issue #8.
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94 - FLASHPOINT: THE OUTSIDER 06/2011: The Outsider #1 of 3 -- 30,030 07/2011: The Outsider #2 of 3 -- 22,945 (-26.9%)
Fill-in creator score: 0 of 1.
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96 - BATGIRL 07/2008: Batgirl #1 of 6 -- 34,411 ---------------------------------- 07/2010: Batgirl #12 -- 28,011 (- 1.9%) 08/2010: Batgirl #13 -- 27,247 (- 2.7%) 09/2010: Batgirl #14 -- 26,861 (- 1.4%) 10/2010: -- 11/2010: Batgirl #15 -- 25,827 (- 3.9%) 12/2010: Batgirl #16 -- 25,225 (- 2.3%) 01/2011: Batgirl #17 -- 25,189 (- 0.1%) 02/2011: Batgirl #18 -- 24,390 (- 3.2%) 03/2011: Batgirl #19 -- 24,821 (+ 1.8%) 04/2011: Batgirl #20 -- 24,310 (- 2.1%) 05/2011: Batgirl #21 -- 24,043 (- 1.1%) 06/2011: Batgirl #22 -- 23,323 (- 3.0%) 07/2011: Batgirl #23 -- 22,619 (- 3.0%) ---------------- 6 months: -10.2% 1 year : -19.3%
98 - SUPERBOY 11/2010: Superboy #1 -- 39,701 12/2010: Superboy #2 -- 31,761 (-20.0%) 01/2011: Superboy #3 -- 29,550 (- 7.0%) 02/2011: Superboy #4 -- 27,448 (- 7.1%) 03/2011: Superboy #5 -- 27,215 (- 0.9%) 04/2011: Superboy #6 -- 30,490 (+12.0%) 05/2011: Superboy #7 -- 24,622 (-19.3%) 06/2011: Superboy #8 -- 23,037 (- 6.4%) 07/2011: Superboy #9 -- 22,102 (- 4.1%) ---------------- 6 months: -25.2%
Two spin-off titles waiting to be relaunched by new creative teams, hoping for better sales.
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100 - THE LEGION OF SUPER-HEROES 07/2006: Supergirl & LoSH #20 -- 41,679 07/2007: Supergirl & LoSH #32 -- 29,826 07/2008: LoSH #43 -- 27,531 07/2008: LoSH #44 -- 29,954 --------------------------------------- 07/2010: LoSH #3 -- 36,360 (- 7.0%) 08/2010: LoSH #4 -- 34,239 (- 5.8%) 09/2010: LoSH #5 -- 32,417 (- 5.3%) 10/2010: LoSH #6 -- 30,246 (- 6.7%) 11/2010: LoSH #7 -- 26,439 (-12.6%) 12/2010: LoSH #8 -- 25,063 (- 5.2%) 01/2011: LoSH #9 -- 24,230 (- 3.3%) 02/2011: LoSH #10 -- 23,738 (- 2.0%) 03/2011: LoSH #11 -- 23,667 (- 0.3%) 04/2011: LoSH #12 -- 23,419 (- 1.1%) 05/2011: LoSH #13 -- 23,105 (- 1.3%) 06/2011: LoSH #14 -- 22,600 (- 2.2%) 07/2011: LoSH #15 -- 21,788 (- 3.6%) ----------------- 6 months: - 10.1% 1 year : - 40.1% 5 years : - 47.7%
Waiting to be relaunched by Paul Levitz, because Paul Levitz demanded it.
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101 - GOTHAM CITY SIRENS 07/2009: GC Sirens #2 -- 39,518 -------------------------------- 07/2010: GC Sirens #14 -- 25,315 (- 2.1%) 08/2010: GC Sirens #15 -- 24,589 (- 2.9%) 09/2010: GC Sirens #16 -- 23,821 (- 3.1%) 10/2010: -- 11/2010: GC Sirens #17 -- 22,107 (- 7.2%) 12/2010: GC Sirens #18 -- 21,344 (- 3.5%) 01/2011: -- 02/2011: GC Sirens #19 -- 21,631 (+ 1.4%) 02/2011: GC Sirens #20 -- 20,822 (- 3.7%) 03/2011: GC Sirens #21 -- 20,807 (- 0.1%) 04/2011: GC Sirens #22 -- 24,438 (+17.5%) 05/2011: GC Sirens #23 -- 21,488 (-12.1%) 06/2011: GC Sirens #24 -- 21,288 (- 0.9%) 07/2011: GC Sirens #25 -- 20,780 (- 2.4%) ---------------- 6 months: n.a. 1 year : -17.9% 2 years : -47.4%
Cancelled with issue #26.
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106 - ADVENTURE COMICS 07/2010: Adventure Comics #516 -- 30,897 (-10.9%) 08/2010: Adventure Comics #517 -- 28,966 (- 6.3%) 09/2010: Adventure Comics #518 -- 27,028 (- 6.7%) 10/2010: Adventure Comics #519 -- 25,346 (- 6.2%) 11/2010: Adventure Comics #520 -- 24,540 (- 3.2%) 12/2010: Adventure Comics #521 -- 23,787 (- 6.9%) 01/2011: Adventure Comics #522 -- 22,821 (- 4.1%) 02/2011: Adventure Comics #523 -- 23,127 (+ 1.3%) 03/2011: Adventure Comics #524 -- 22,836 (- 1.3%) 04/2011: Adventure Comics #525 -- 22,946 (+ 0.5%) 05/2011: Adventure Comics #526 -- 22,271 (- 2.9%) 06/2011: Adventure Comics #527 -- 21,211 (- 4.8%) 07/2011: Adventure Comics #528 -- 20,111 (- 5.2%) ---------------- 6 months: -11.9% 1 year : -34.9%
Cancelled with issue #529.
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107 - SUPERGIRL 07/2006: Supergirl #7 -- 85,175 07/2006: Supergirl #8 -- 76,942 07/2007: Supergirl #19 -- 48,576 07/2008: Supergirl #31 -- 28,813 07/2009: Supergirl #43 -- 32,849 --------------------------------- 07/2010: Supergirl #54 -- 26,941 (- 4.9%) 08/2010: Supergirl #55 -- 25,891 (- 3.9%) 09/2010: Supergirl #56 -- 25,034 (- 3.3%) 10/2010: Supergirl #57 -- 23,842 (- 4.8%) 11/2010: Supergirl #58 -- 25,412 (+ 6.6%) 12/2010: Supergirl #59 -- 22,606 (-11.0%) 01/2011: Supergirl #60 -- 22,568 (- 0.2%) 02/2011: Supergirl #61 -- 22,048 (- 2.3%) 03/2011: Supergirl #62 -- 21,786 (- 1.2%) 04/2011: Supergirl #63 -- 21,598 (- 0.9%) 05/2011: Supergirl #64 -- 21,411 (- 0.9%) 06/2011: Supergirl #65 -- 20,985 (- 2.0%) 07/2011: Supergirl #66 -- 20,001 (- 4.7%) ---------------- 6 months: -11.4% 1 year : -25.8% 2 years : -39.1% 5 years : -76.5%
Relaunch pending.
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110 - SECRET SIX 07/2009: Secret Six #11 -- 24,357 ------------------------------------- 07/2010: Secret Six #23 -- 21,554 (- 1.8%) 08/2010: Secret Six #24 -- 21,177 (- 1.8%) 09/2010: Secret Six #25 -- 20,775 (- 1.9%) 10/2010: Secret Six #26 -- 20,377 (- 1.9%) 11/2010: Secret Six #27 -- 19,963 (- 2.0%) 12/2010: Secret Six #28 -- 19,587 (- 1.9%) 01/2011: Secret Six #29 -- 20,327 (+ 3.8%) 02/2011: Secret Six #30 -- 19,763 (- 2.8%) 03/2011: Secret Six #31 -- 19,822 (+ 0.3%) 04/2011: Secret Six #32 -- 19,714 (- 0.6%) 05/2011: Secret Six #33 -- 19,733 (+ 0.1%) 06/2011: Secret Six #34 -- 19,562 (- 0.9%) 07/2011: Secret Six #35 -- 19,283 (- 1.4%) ---------------- 6 months: - 5.1% 1 year : -10.5% 2 years : -20.8%
Cancelled with issue #36.
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113 - TITANS 07/2008: -- 07/2009: Titans #15 -- 46,189 --------------------------------- 07/2010: Titans #25 -- 31,505 (- 4.8%) 08/2010: Titans #26 -- 32,800 (+ 4.1%) 09/2010: Titans #27 -- 28,438 (-13.3%) 10/2010: Titans #28 -- 27,430 (- 3.6%) 11/2010: Titans #29 -- 24,138 (-12.0%) 12/2010: Titans #30 -- 22,483 (- 6.9%) 01/2011: Titans #31 -- 21,749 (- 3.3%) 02/2011: Titans #32 -- 20,949 (- 3.7%) 03/2011: Titans #33 -- 20,723 (- 1.1%) 04/2011: Titans #34 -- 20,590 (- 0.6%) 05/2011: Titans #35 -- 20,553 (- 0.2%) 06/2011: Titans #36 -- 19,780 (- 3.8%) 07/2011: Titans #37 -- 18,613 (- 5.9%) ---------------- 6 months: -14.4% 1 year : -40.9% 2 years : -59.7%
Cancelled with issue #38.
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114 - FABLES (Vertigo) 07/2006: Fables #51 -- 25,087 07/2007: Fables #63 -- 25,603 07/2008: Fables #74 -- 24,166 07/2009: Fables #86 -- 22,447 ------------------------------ 07/2010: -- 08/2010: Fables #97 -- 19,625 (- 1.1%) 09/2010: Fables #98 -- 19,594 (- 0.2%) 10/2010: Fables #99 -- 19,656 (+ 0.3%) 11/2010: -- 12/2010: Fables #100 -- 23,014 (+17.1%) 01/2011: Fables #101 -- 19,183 (-16.7%) 02/2011: Fables #102 -- 19,215 (+ 0.2%) 03/2011: Fables #103 -- 18,910 (- 1.6%) 04/2011: Fables #104 -- 18,811 (- 0.5%) 05/2011: Fables #105 -- 18,749 (- 0.3%) 06/2011: Fables #106 -- 18,505 (- 1.3%) 07/2011: Fables #107 -- 18,523 (+ 0.1%) ---------------- 6 months: - 3.4% 1 year : n.a. 2 years : -17.5% 5 years : -26.2%
Vertigo’s best-selling comic-book title is holding level.
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120 - TITANS ANNUAL 2011 07/2011: Titans Annual 2011 #1 of 1 -- 18,013
Not that far below the regular title.
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124 - ZATANNA 07/2010: Zatanna #3 -- 27,792 (- 6.0%) 08/2010: Zatanna #4 -- 27,203 (- 2.1%) 09/2010: Zatanna #5 -- 25,393 (- 6.7%) 10/2010: Zatanna #6 -- 23,427 (- 7.7%) 11/2010: Zatanna #7 -- 20,671 (-11.8%) 12/2010: Zatanna #8 -- 19,321 (- 6.5%) 01/2011: Zatanna #9 -- 18,482 (- 4.3%) 02/2011: -- 03/2011: Zatanna #10 -- 18,645 (+ 0.9%) 03/2011: Zatanna #11 -- 18,431 (- 1.2%) 04/2011: Zatanna #12 -- 18,432 (+ 0.0%) 05/2011: Zatanna #13 -- 18,259 (- 0.9%) 06/2011: Zatanna #14 -- 17,856 (- 2.2%) 07/2011: Zatanna #15 -- 17,583 (- 1.5%) ---------------- 6 months: - 4.9% 1 year : -36.7%
Cancelled with issue #16.
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125/127 - DC UNIVERSE ONLINE: LEGENDS 02/2011: DCU Online: Legends #1 -- 36,517 02/2011: DCU Online: Legends #2 -- 28,953 (-20.7%) 03/2011: DCU Online: Legends #3 -- 24,824 (-14.3%) 03/2011: DCU Online: Legends #4 -- 23,001 (- 7.3%) 04/2011: DCU Online: Legends #5 -- 21,427 (- 6.8%) 04/2011: DCU Online: Legends #6 -- 20,461 (- 4.5%) 05/2011: DCU Online: Legends #7 -- 20,064 (- 1.9%) 05/2011: DCU Online: Legends #8 -- 19,471 (- 3.0%) 06/2011: DCU Online: Legends #9 -- 18,759 (- 3.7%) 06/2011: DCU Online: Legends #10 -- 18,178 (- 3.1%) 07/2011: DCU Online: Legends #11 -- 17,509 (- 3.7%) 07/2011: DCU Online: Legends #12 -- 17,223 (- 1.6%)
Standard attrition.
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131 - POWER GIRL 07/2009: Power Girl #3 -- 35,163 --------------------------------- 07/2010: Power Girl #14 -- 19,739 (- 4.1%) 08/2010: Power Girl #15 -- 19,091 (- 3.3%) 09/2010: Power Girl #16 -- 18,404 (- 3.6%) 10/2010: Power Girl #17 -- 17,847 (- 3.0%) 11/2010: Power Girl #18 -- 17,300 (- 3.1%) 12/2010: Power Girl #19 -- 16,763 (- 3.1%) 01/2011: Power Girl #20 -- 16,823 (+ 0.4%) 02/2011: Power Girl #21 -- 16,940 (+ 0.7%) 03/2011: Power Girl #22 -- 17,232 (+ 1.7%) 04/2011: Power Girl #23 -- 17,071 (- 0.9%) 05/2011: Power Girl #24 -- 17,208 (+ 0.8%) 06/2011: Power Girl #25 -- 17,251 (+ 0.3%) 07/2011: Power Girl #26 -- 16,490 (- 4.4%) ---------------- 6 months: - 2.0% 1 year : -16.5% 2 years : -53.1%
Cancelled with issue #27.
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135 - AMERICAN VAMPIRE (Vertigo) 07/2010: American Vampire #5 -- 24,857 (- 4.3%) 08/2010: -- 09/2010: American Vampire #6 -- 23,349 (- 6.1%) 10/2010: American Vampire #7 -- 21,910 (- 6.2%) 11/2010: American Vampire #8 -- 19,850 (- 9.4%) 12/2010: American Vampire #9 -- 19,019 (- 4.2%) 12/2010: American Vampire #10 -- 17,761 (- 6.6%) 01/2011: American Vampire #11 -- 16,969 (- 4.5%) 02/2011: American Vampire #12 -- 16,522 (- 2.6%) 03/2011: American Vampire #13 -- 17,269 (+ 4.5%) 04/2011: American Vampire #14 -- 16,168 (- 6.4%) 05/2011: American Vampire #15 -- 15,876 (- 1.8%) 06/2011: American Vampire #16 -- 15,705 (- 1.1%) 07/2011: American Vampire #17 -- 15,565 (- 0.9%) ---------------- 6 months: - 8.3% 1 year : -37.4%
143 - AMERICAN VAMPIRE: SURVIVAL OF THE FITTEST (Vertigo) 06/2011: Survival #1 of 5 -- 17,160 07/2011: Survival #2 of 5 -- 14,590 (-15.0%)
Among the six Vertigo comic books that sold more than 10,000 units in July, four had the words “Fables” or “American Vampire” on the cover.
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145/149/153/158/159/163 - DC RETROACTIVE: THE 70s 07/2011: Batman -- 14,340 07/2011: The Flash -- 12,098 07/2011: Wonder Woman -- 11,462 07/2011: Green Lantern -- 13,587 07/2011: JLA -- 12,582 07/2011: Superman -- 12,264
These numbers are terrible, but given that these are $ 4.99 books filled out with reprints, the economics are different, so it may not be as dire as it looks.
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154 - CINDERELLA: FABLES ARE FOREVER (Vertigo) 11/2009: Cinderella: FFwL #1 of 6 -- 20,337 12/2009: Cinderella: FFwL #2 of 6 -- 16,598 01/2010: Cinderella: FFwL #3 of 6 -- 15,827 02/2010: Cinderella: FFwL #4 of 6 -- 15,421 03/2010: Cinderella: FFwL #5 of 6 -- 15,285 04/2010: Cinderella: FFwL #6 of 6 -- 14,956 --------------------------------------------- 02/2011: Fables Are Forever #1 of 6 -- 15,026 03/2011: Fables Are Forever #2 of 6 -- 14,029 (-6.6%) 04/2011: Fables Are Forever #3 of 6 -- 13,668 (-2.6%) 05/2011: Fables Are Forever #4 of 6 -- 13,377 (-2.1%) 06/2011: Fables Are Forever #5 of 6 -- 12,799 (-4.3%) 07/2011: Fables Are Forever #6 of 6 -- 12,574 (-1.8%)
Another valuable Fables collection soon to be on the shelf.
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167 - THE UNWRITTEN (Vertigo) 07/2009: The Unwritten #3 -- 17,028 ------------------------------------ 07/2010: The Unwritten #15 -- 13,023 (- 2.8%) 08/2010: The Unwritten #16 -- 12,778 (- 1.9%) 09/2010: The Unwritten #17 -- 12,796 (+ 0.2%) 10/2010: The Unwritten #18 -- 12,273 (- 4.1%) 11/2010: The Unwritten #19 -- 12,036 (- 1.9%) 12/2010: The Unwritten #20 -- 11,684 (- 2.9%) 01/2011: The Unwritten #21 -- 11,443 (- 2.1%) 02/2011: The Unwritten #22 -- 11,371 (- 0.6%) 03/2011: The Unwritten #23 -- 11,319 (- 0.5%) 04/2011: The Unwritten #24 -- 11,028 (- 2.6%) 05/2011: The Unwritten #25 -- 11,137 (+ 1.0%) 06/2011: The Unwritten #26 -- 10,979 (- 1.4%) 07/2011: The Unwritten #27 -- 10,787 (- 1.8%) ---------------- 6 months: - 5.7% 1 year : -17.2% 2 years : -36.7%
Standard attrition.
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169 - JONAH HEX 07/2006: Jonah Hex #9 -- 20,385 07/2007: Jonah Hex #21 -- 15,734 07/2008: Jonah Hex #33 -- 14,281 07/2009: Jonah Hex #45 -- 12,588 -------------------------------- 07/2010: Jonah Hex #57 -- 12,318 (- 8.4%) 08/2010: Jonah Hex #58 -- 11,775 (- 4.4%) 09/2010: Jonah Hex #59 -- 11,444 (- 2.8%) 10/2010: Jonah Hex #60 -- 11,141 (- 2.7%) 11/2010: Jonah Hex #61 -- 10,796 (- 3.1%) 12/2010: Jonah Hex #62 -- 10,899 (+ 1.0%) 01/2011: Jonah Hex #63 -- 10,752 (- 1.4%) 02/2011: Jonah Hex #64 -- 10,255 (- 4.6%) 03/2011: Jonah Hex #65 -- 10,353 (+ 1.0%) 04/2011: Jonah Hex #66 -- 10,335 (- 0.2%) 05/2011: Jonah Hex #67 -- 10,288 (- 0.5%) 06/2011: Jonah Hex #68 -- 10,224 (- 0.6%) 07/2011: Jonah Hex #69 -- 10,521 (+ 2.9%) ---------------- 6 months: - 2.2% 1 year : -14.6% 2 years : -16.4% 5 years : -48.4%
The July issue had guest art by Jeff Lemire, and it seems to have helped sales.
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175 - I, ZOMBIE (Vertigo) 07/2010: I, Zombie #3 -- 16,898 (- 9.3%) 08/2010: I, Zombie #4 -- 15,772 (- 6.7%) 09/2010: I, Zombie #5 -- 14,839 (- 5.9%) 10/2010: I, Zombie #6 -- 13,782 (- 7.1%) 11/2010: I, Zombie #7 -- 12,800 (- 7.1%) 12/2010: I, Zombie #8 -- 12,038 (- 6.0%) 01/2011: I, Zombie #9 -- 11,536 (- 4.2%) 02/2011: I, Zombie #10 -- 11,182 (- 3.1%) 03/2011: I, Zombie #11 -- 10,874 (- 2.8%) 04/2011: I, Zombie #12 -- 10,727 (- 1.4%) 05/2011: I, Zombie #13 -- 10,567 (- 1.5%) 06/2011: I, Zombie #14 -- 10,320 (- 2.3%) 07/2011: I, Zombie #15 -- 10,006 (- 3.0%) ---------------- 6 months: -13.3% 1 year : -40.8%
On its way out of the 10K+ club, evidently.
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191 - HELLBLAZER (Vertigo) 07/2006: Hellblazer #222 -- 13,912 07/2007: Hellblazer #234 -- 13,112 07/2008: Hellblazer #246 -- 12,088 07/2009: Hellblazer #257 -- 10,762 ---------------------------------- 07/2010: Hellblazer #269 -- 10,048 (-1.7%) 08/2010: Hellblazer #270 -- 9,928 (-1.2%) 09/2010: Hellblazer #271 -- 9,851 (-0.8%) 10/2010: Hellblazer #272 -- 9,650 (-2.0%) 11/2010: Hellblazer #273 -- 9,645 (-0.1%) 12/2010: Hellblazer #274 -- 9,342 (-3.1%) 01/2011: Hellblazer #275 -- 9,507 (+1.8%) 02/2011: Hellblazer #276 -- 9,466 (-0.4%) 03/2011: Hellblazer #277 -- 9,525 (+0.6%) 04/2011: Hellblazer #278 -- 9,417 (-1.1%) 05/2011: Hellblazer #279 -- 9,454 (+0.4%) 06/2011: Hellblazer #280 -- 9,329 (-1.3%) 07/2011: Hellblazer #281 -- 9,225 (-1.1%) ---------------- 6 months: - 3.0% 1 year : - 8.2% 2 years : -14.3% 5 years : -33.7%
Standard attrition.
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196 - T.H.U.N.D.E.R. AGENTS 11/2010: T.H.U.N.D.E.R. Agents #1 -- 16,122 12/2010: T.H.U.N.D.E.R. Agents #2 -- 11,227 (-30.4%) 01/2011: T.H.U.N.D.E.R. Agents #3 -- 10,602 (- 5.6%) 02/2011: T.H.U.N.D.E.R. Agents #4 -- 10,124 (- 4.5%) 03/2011: T.H.U.N.D.E.R. Agents #5 -- 9,934 (- 1.9%) 04/2011: T.H.U.N.D.E.R. Agents #6 -- 9,680 (- 2.6%) 05/2011: T.H.U.N.D.E.R. Agents #7 -- 9,453 (- 2.4%) 06/2011: T.H.U.N.D.E.R. Agents #8 -- 8,954 (- 5.3%) 07/2011: T.H.U.N.D.E.R. Agents #9 -- 8,710 (- 2.7%) ---------------- 6 months: -17.9%
Cancelled with issue #10.
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197 - YOUNG JUSTICE (Johnny DC) 01/2011: Young Justice #0 -- 9,412 02/2011: Young Justice #1 -- 10,777 (+14.5%) 03/2011: Young Justice #2 -- 9,612 (-10.8%) 04/2011: Young Justice #3 -- 9,407 (- 2.1%) 05/2011: Young Justice #4 -- 9,729 (+ 3.4%) 06/2011: Young Justice #5 -- 8,988 (- 7.6%) 07/2011: Young Justice #6 -- 8,642 (- 3.9%) ---------------- 6 months: - 8.2%
A Johnny DC title. See disclaimers below.
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203 - SWEET TOOTH (Vertigo) 07/2010: Sweet Tooth #11 -- 9,478 (- 1.0%) 08/2010: Sweet Tooth #12 -- 9,246 (- 2.5%) 09/2010: Sweet Tooth #13 -- 9,097 (- 1.6%) 10/2010: Sweet Tooth #14 -- 8,933 (- 1.8%) 11/2010: Sweet Tooth #15 -- 8,750 (- 2.1%) 12/2010: Sweet Tooth #16 -- 8,602 (- 1.7%) 01/2011: Sweet Tooth #17 -- 8,522 (- 0.9%) 02/2011: Sweet Tooth #18 -- 8,466 (- 0.7%) 03/2011: Sweet Tooth #19 -- 8,532 (+ 0.8%) 04/2011: Sweet Tooth #20 -- 8,361 (- 2.0%) 05/2011: Sweet Tooth #21 -- 8,360 (- 0.0%) 06/2011: Sweet Tooth #22 -- 8,252 (- 1.3%) 07/2011: Sweet Tooth #23 -- 8,018 (- 2.8%) ---------------- 6 months: - 5.9% 1 year : -15.4%
Standard attrition. All Vertigo titles below this point are about to end within the next year, so don’t get too attached once a book drops below 8,000 units.
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209 - TINY TITANS (Johnny DC) 07/2008: Tiny Titans #6 -- 10,636 07/2009: Tiny Titans #18 -- 8,576 ---------------------------------- 07/2010: Tiny Titans #30 -- 8,038 (- 1.9%) 08/2010: Tiny Titans #31 -- 7,987 (- 0.6%) 09/2010: Tiny Titans #32 -- 8,073 (+ 1.1%) 10/2010: Tiny Titans #33 -- 8,045 (- 0.4%) 11/2010: Tiny Titans #34 -- 7,713 (- 4.1%) 12/2010: Tiny Titans #35 -- 7,515 (- 2.6%) 01/2011: Tiny Titans #36 -- 7,480 (- 0.5%) 02/2011: Tiny Titans #37 -- 7,426 (- 0.7%) 03/2011: Tiny Titans #38 -- 7,372 (- 0.7%) 04/2011: Tiny Titans #39 -- 7,445 (+ 1.0%) 05/2011: Tiny Titans #40 -- 7,847 (+ 5.4%) 06/2011: Tiny Titans #41 -- 7,811 (- 0.5%) 07/2011: Tiny Titans #42 -- 7,664 (- 1.9%) ---------------- 6 months: + 2.5% 1 year : - 4.7% 2 years : -10.6%
A Johnny DC book, see disclaimers.
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216 - XOMBI 03/2011: Xombi #1 -- 12,035 04/2011: Xombi #2 -- 8,345 (-30.7%) 05/2011: Xombi #3 -- 7,977 (- 4.4%) 06/2011: Xombi #4 -- 7,500 (- 6.0%) 07/2011: Xombi #5 -- 7,246 (- 3.4%)
Cancelled with issue #6.
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218 - NORTHLANDERS (Vertigo) 07/2008: Northlanders #7 -- 11,918 07/2008: Northlanders #8 -- 11,477 07/2009: Northlanders #19 -- 8,722 ----------------------------------- 07/2010: Northlanders #30 -- 7,421 (- 1.0%) 08/2010: Northlanders #31 -- 7,376 (- 0.6%) 09/2010: Northlanders #32 -- 7,321 (- 0.8%) 10/2010: Northlanders #33 -- 7,169 (- 2.1%) 11/2010: Northlanders #34 -- 7,018 (- 2.1%) 12/2010: Northlanders #35 -- 7,061 (+ 0.6%) 01/2011: Northlanders #36 -- 6,806 (- 3.6%) 02/2011: Northlanders #37 -- 7,006 (+ 2.9%) 03/2011: Northlanders #38 -- 7,020 (+ 0.2%) 04/2011: Northlanders #39 -- 6,983 (- 0.5%) 05/2011: Northlanders #40 -- 7,055 (+ 1.0%) 06/2011: Northlanders #41 -- 6,954 (- 1.4%) 07/2011: Northlanders #42 -- 6,989 (+ 0.5%) ---------------- 6 months: + 2.7% 1 year : - 5.8% 2 years : -19.9%
Cancelled with issue #50.
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227 - HOUSE OF MYSTERY (Vertigo) 07/2008: House of Mystery #3 -- 18,407 07/2009: House of Mystery #15 -- 11,809 --------------------------------------- 07/2010: House of Mystery #27 -- 8,481 (- 3.0%) 08/2010: House of Mystery #28 -- 8,238 (- 2.9%) 09/2010: House of Mystery #29 -- 8,087 (- 1.8%) 10/2010: House of Mystery #30 -- 7,913 (- 2.2%) 11/2010: House of Mystery #31 -- 7,610 (- 3.8%) 12/2010: House of Mystery #32 -- 7,348 (- 3.4%) 01/2011: House of Mystery #33 -- 7,227 (- 1.7%) 02/2011: House of Mystery #34 -- 7,092 (- 1.9%) 03/2011: House of Mystery #35 -- 7,170 (+ 1.1%) 04/2011: House of Mystery #36 -- 7,096 (- 1.0%) 05/2011: House of Mystery #37 -- 6,909 (- 2.6%) 06/2011: House of Mystery #38 -- 6,763 (- 2.1%) 07/2011: House of Mystery #39 -- 6,627 (- 2.0%) ---------------- 6 months: - 8.3% 1 year : -21.5% 2 years : -43.9%
Cancelled with issue #42.
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229 - DOC SAVAGE 07/2010: Doc Savage #4 -- 14,621 (- 9.5%) 08/2010: Doc Savage #5 -- 13,125 (-10.2%) 09/2010: Doc Savage #6 -- 11,838 (- 9.8%) 10/2010: Doc Savage #7 -- 10,050 (-15.1%) 11/2010: Doc Savage #8 -- 9,257 (- 7.9%) 12/2010: Doc Savage #9 -- 8,681 (- 6.2%) 01/2011: Doc Savage #10 -- 8,407 (- 3.2%) 02/2011: Doc Savage #11 -- 7,972 (- 5.2%) 03/2011: Doc Savage #12 -- 7,747 (- 2.8%) 04/2011: Doc Savage #13 -- 7,426 (- 4.1%) 05/2011: Doc Savage #14 -- 7,201 (- 3.0%) 06/2011: Doc Savage #15 -- 6,902 (- 4.2%) 07/2011: Doc Savage #16 -- 6,613 (- 4.2%) ---------------- 6 months: -21.3% 1 year : -54.8%
231 - THE SPIRIT 07/2007: The Spirit #8 -- 21,984 07/2008: The Spirit #19 -- 12,709 07/2009: The Spirit #31 -- 7,882 --------------------------------- 07/2010: The Spirit #4 -- 11,915 (- 8.6%) 08/2010: The Spirit #5 -- 11,015 (- 7.6%) 09/2010: The Spirit #6 -- 10,083 (- 8.5%) 10/2010: The Spirit #7 -- 9,233 (- 8.4%) 11/2010: The Spirit #8 -- 8,706 (- 5.7%) 12/2010: The Spirit #9 -- 8,297 (- 4.7%) 01/2011: The Spirit #10 -- 7,830 (- 5.6%) 02/2011: The Spirit #11 -- 7,417 (- 5.3%) 03/2011: The Spirit #12 -- 7,342 (- 1.0%) 04/2011: The Spirit #13 -- 7,041 (- 4.1%) 05/2011: The Spirit #14 -- 6,911 (- 1.9%) 06/2011: The Spirit #15 -- 6,693 (- 3.2%) 07/2011: The Spirit #16 -- 6,461 (- 3.5%) ----------------- 6 months: - 17.5% 1 year : - 45.8% 2 years : - 18.0%
Both cancelled with issue #17.
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233 - THE ALL-NEW BATMAN: THE BRAVE AND THE BOLD (Johnny DC) 07/2006: Batman Strikes! #23 -- 8,154 07/2007: Batman Strikes! #35 -- 7,222 07/2008: Batman Strikes! #47 -- 7,711 07/2009: Brave & Bold #7 -- 7,441 ---------------------------------------- 07/2010: Brave & Bold #19 -- 6,489 (+ 3.5%) 08/2010: Brave & Bold #20 -- 6,244 (- 3.8%) 09/2010: Brave & Bold #21 -- 6,345 (+ 1.6%) 10/2010: Brave & Bold #22 -- 6,044 (- 4.7%) 11/2010: All-New BBB #1 -- 8,408 (+ 39.1%) 12/2010: All-New BBB #2 -- 6,688 (- 20.5%) 01/2011: All-New BBB #3 -- 6,557 (- 2.0%) 02/2011: All-New BBB #4 -- 6,561 (+ 0.1%) 03/2011: All-New BBB #5 -- 6,463 (- 1.5%) 04/2011: All-New BBB #6 -- 6,324 (- 2.1%) 05/2011: All-New BBB #7 -- 6,869 (+ 8.6%) 06/2011: All-New BBB #8 -- 6,645 (- 3.3%) 07/2011: All-New BBB #9 -- 6,404 (- 3.6%) ---------------- 6 months: - 2.3% 1 year : - 1.3% 2 years : -13.9% 5 years : -21.5%
Another Johnny DC book.
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245 - DMZ (Vertigo) 07/2006: DMZ #9 -- 14,786 07/2007: DMZ #21 -- 12,433 07/2008: DMZ #33 -- 9,684 07/2009: DMZ #43 -- 7,806 -------------------------- 07/2010: DMZ #55 -- 6,581 (-1.2%) 08/2010: DMZ #56 -- 6,524 (-0.9%) 09/2010: DMZ #57 -- 6,333 (-2.9%) 10/2010: DMZ #58 -- 6,198 (-2.1%) 11/2010: DMZ #59 -- 6,046 (-2.5%) 12/2010: DMZ #60 -- 6,023 (-0.4%) 01/2011: DMZ #61 -- 5,855 (-2.8%) 02/2011: DMZ #62 -- 5,781 (-1.3%) 03/2011: DMZ #63 -- 5,877 (+1.7%) 04/2011: DMZ #64 -- 5,851 (-0.4%) 05/2011: DMZ #65 -- 5,865 (+0.2%) 06/2011: DMZ #66 -- 5,825 (-0.7%) 07/2011: DMZ #67 -- 5,720 (-1.8%) ---------------- 6 months: - 2.3% 1 year : -13.1% 2 years : -26.7% 5 years : -61.3%
Standard attrition. The series concludes its run with issue #72.
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262/273/293/297 - "SPECIAL EDITION" REPRINTS 07/2011: Batman #608 -- 4,905 07/2011: The Flash: Rebirth #1 -- 4,304 07/2011: All Star Superman #1 -- 3,691 07/2011: GL: Rebirth #1 -- 3,636
These $ 1.00 reprints weren’t part of DC’s July output, but copies of previously released reprints – presumably, they’re on the chart thanks to some promotional effort or warehouse-clearing exercise.
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265 - SCOOBY DOO: WHERE ARE YOU? (Johnny DC) 07/2006: Scooby Doo #110 -- 4,781 07/2007: Scooby Doo #122 -- 4,424 07/2008: Scooby Doo #134 -- 4,286 07/2009: Scooby Doo #146 -- 4,110 --------------------------------- 07/2010: Scooby Doo #158 -- 4,147 08/2010: Scooby Doo #159 -- 4,092 (- 1.3%) 09/2010: SD:WAY? #1 -- 6,186 (+51.2%) 10/2010: SD:WAY? #2 -- 4,926 (-20.4%) 11/2010: SD:WAY? #3 -- 4,861 (- 1.3%) 12/2010: SD:WAY? #4 -- 4,802 (- 1.2%) 01/2011: SD:WAY? #5 -- 4,540 (- 5.5%) 02/2011: SD:WAY? #6 -- 4,456 (- 1.9%) 03/2011: SD:WAY? #7 -- 4,522 (+ 1.5%) 04/2011: SD:WAY? #8 -- 4,599 (+ 1.7%) 05/2011: SD:WAY? #9 -- 4,838 (+ 5.2%) 06/2011: SD:WAY? #10 -- 4,774 (- 1.3%) 07/2011: SD:WAY? #11 -- 4,791 (+ 0.4%) ---------------- 6 months: + 5.5% 1 year : +15.5% 2 years : +16.6% 5 years : + 0.2%
A Johnny DC title, see small print.
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270 - DC COMICS PRESENTS 07/2011: Gotham Noir -- 4,487
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272 - GEARS OF WAR 07/2009: GoW #8 -- 9,368 07/2009: GoW #9 -- 9,009 -------------------------- 07/2010: -- 08/2010: GoW #13 -- 5,962 (- 3.3%) 09/2010: -- 10/2010: GoW #14 -- 5,204 (-12.7%) 11/2010: -- 12/2010: GoW #15 -- 4,709 (- 9.5%) 01/2011: -- 02/2011: -- 03/2011: GoW #16 -- 4,719 (+ 0.2%) 04/2011: -- 05/2011: -- 06/2011: GoW #17 -- 4,652 (- 1.4%) 07/2011: GoW #18 -- 4,327 (- 7.0%) ---------------- 6 months: n.a. 1 year : n.a. 2 years : -52.9%
A hangover from the WildStorm imprint that was shut down at the end of 2010. Deus Ex #6 also came out in July, but missed the Top 300. As usual, I’m presuming that it sold as many units as the No. 300 title on the chart, for the purpose of the average-sales comparisons below.
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RE-ORDERS: 258: 4,977 -- Flashpoint #2 299: 3,542 -- Flashpoint: Batman #1
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6-MONTH COMPARISONS + 74.0%: Booster Gold + 25.1%: Action Comics + 10.7%: GL Corps + 10.6%: Emerald Warriors + 5.5%: Scooby-Doo + 2.7%: Northlanders + 2.5%: Tiny Titans + 1.2%: Detective Comics - 2.0%: Power Girl - 2.2%: Jonah Hex - 2.3%: All-New BBB - 2.3%: DMZ - 3.0%: Hellblazer - 3.4%: Fables - 4.9%: Zatanna - 5.1%: Secret Six - 5.7%: Unwritten - 5.9%: Sweet Tooth - 7.5%: JLA - 8.2%: Young Justice - 8.3%: American Vampire - 8.3%: House of Mystery - 9.1%: Teen Titans - 10.1%: LoSH - 10.2%: Batgirl - 10.3%: Red Robin - 10.7%: Batman and Robin - 11.4%: Supergirl - 11.6%: Wonder Woman - 11.8%: JSA - 11.9%: Adventure Comics - 12.4%: Superman - 12.6%: Superman/Batman - 13.3%: I, Zombie - 14.3%: Birds of Prey - 14.4%: Titans - 14.7%: Batman - 17.5%: Spirit - 17.9%: THUNDER Agents - 21.3%: Doc Savage - 25.2%: Superboy - 27.6%: Green Arrow - 36.1%: Batman Beyond
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1-YEAR COMPARISONS + 44.9%: Booster Gold + 15.5%: Scooby-Doo + 13.8%: Action Comics - 1.3%: All-New BBB - 3.7%: Detective Comics - 4.7%: Teen Titans - 4.7%: Tiny Titans - 5.8%: Northlanders - 8.2%: Hellblazer - 10.5%: Secret Six - 11.4%: GL Corps - 11.5%: Green Lantern - 13.1%: DMZ - 14.0%: Superman/Batman - 14.6%: Jonah Hex - 15.4%: Sweet Tooth - 16.5%: Power Girl - 17.2%: Unwritten - 17.9%: GC Sirens - 19.3%: Batgirl - 21.5%: House of Mystery - 23.2%: Red Robin - 25.1%: Wonder Woman - 25.8%: Supergirl - 26.9%: Batman Beyond - 27.9%: JLA - 32.7%: Batman - 32.8%: Superman - 34.9%: Adventure Comics - 35.7%: Batman and Robin - 36.7%: Zatanna - 37.4%: American Vampire - 37.6%: Birds of Prey - 40.1%: LoSH - 40.8%: I, Zombie - 40.9%: Titans - 42.1%: Green Arrow - 45.7%: JSA - 45.8%: Spirit - 54.8%: Doc Savage
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2-YEAR COMPARISONS + 26.7%: Booster Gold + 24.3%: Green Arrow + 16.6%: Scooby-Doo + 4.9%: Action Comics - 1.4%: Wonder Woman - 7.2%: Superman - 10.6%: Tiny Titans - 13.9%: All-New BBB - 14.3%: Hellblazer - 16.4%: Jonah Hex - 17.5%: Fables - 18.0%: Spirit - 19.9%: Northlanders - 20.8%: Secret Six - 25.4%: Teen Titans - 26.1%: JLA - 26.7%: DMZ - 28.0%: GL Corps - 30.5%: Green Lantern - 30.9%: Superman/Batman - 36.5%: Detective Comics - 36.7%: Unwritten - 38.1%: Batman - 39.1%: Supergirl - 43.9%: House of Mystery - 46.9%: Red Robin - 47.4%: GC Sirens - 48.4%: JSA - 52.9%: GoW - 53.1%: Power Girl - 53.2%: Batman and Robin - 59.7%: Titans
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5-YEAR COMPARISONS + 4.4%: GL Corps + 0.2%: Scooby-Doo - 7.2%: Green Lantern - 15.9%: Birds of Prey - 21.5%: All-New BBB - 26.2%: Fables - 26.9%: Red Robin - 29.3%: Green Arrow - 31.5%: Action Comics - 33.7%: Hellblazer - 42.7%: Detective Comics - 46.5%: JSA - 47.3%: Superman - 47.7%: LoSH - 48.4%: Jonah Hex - 54.8%: Batman - 61.3%: DMZ - 67.6%: Teen Titans - 71.4%: Superman/Batman - 73.2%: JLA - 76.5%: Supergirl
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Average Periodical Sales
(not counting reprints, reorders shipping after the initial month of release, Johnny DC titles and magazines)
DC COMICS 07/2006: 41,406 07/2007: 35,617 07/2008: 27,436 07/2009: 30,905** --------------- 07/2010: 25,841 (+ 0.2%)** 08/2010: 23,331 (- 9.7%)** 09/2010: 23,212 (- 0.5%)** 10/2010: 23,756 (- 2.3%)** 11/2010: 25,497 (+ 7.3%)** 12/2010: 23,869 (- 6.4%)** 01/2011: 21,922 (- 8.2%)** 02/2011: 23,252 (+ 6.1%)** 03/2011: 23,976 (+ 3.1%)** 04/2011: 25,651 (+ 7.0%) 05/2011: 24,561 (- 4.3%)** 06/2011: 25,814 (+ 5.1%)** 07/2011: 26,138 (+ 1.3%)** ---------------- 6 months: +19.2% 1 year : + 1.2% 2 years : -15.4% 5 years : -36.9%
DC UNIVERSE 07/2006: 51,714 07/2007: 49,149 07/2008: 35,553 07/2009: 41,218 --------------- 07/2010: 35,372 (+ 2.2%) 08/2010: 33,411 (- 5.5%) 09/2010: 32,042 (- 4.1%) 10/2010: 32,832 (+ 2.5%) 11/2010: 34,180 (+ 4.1%) 12/2010: 30,870 (- 9.7%) 01/2011: 24,321 (-21.2%)** 02/2011: 25,887 (+ 6.4%)** 03/2011: 26,720 (+ 3.2%)** 04/2011: 29,126 (+ 9.0%) 05/2011: 27,745 (- 4.7%)** 06/2011: 28,673 (+ 3.4%)** 07/2011: 28,586 (- 0.3%)** ---------------- 6 months: +17.5% 1 year : -19.2% 2 years : -30.7% 5 years : -44.7%
VERTIGO 07/2006: 16,684 07/2007: 12,193 07/2008: 10,821 07/2009: 11,055** --------------- 07/2010: 9,515 (-13.5%) 08/2010: 9,094 (- 4.4%) 09/2010: 11,622 (+27.8%) 10/2010: 9,546 (-17.9%) 11/2010: 9,034 (- 5.4%) 12/2010: 11,193 (+23.9%) 01/2011: 10,145 (- 9.4%) 02/2011: 10,295 (+ 1.5%) 03/2011: 10,450 (+ 1.5%) 04/2011: 10,014 (- 4.2%) 05/2011: 10,668 (+ 6.5%) 06/2011: 10,415 (- 2.4%) 07/2011: 10,784 (+ 3.5%) ---------------- 6 months: + 6.3% 1 year : +13.3% 2 years : - 2.5% 5 years : -35.4%
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Disclaimers, et cetera
The numbers above are estimates for comic-book sales in the North American direct market, as calculated by ICv2.com according to the chart and index information provided by Diamond Comic Distributors.
ICv2.com‘s estimates are somewhat lower than the actual numbers, but they are consistent from month to month, so the trends they show are fairly accurate. Since it’s a “month-to-month” column, the comments, unless otherwise noted, are on the most recent month.
Bear in mind that the figures measure sales to retailers, not customers. Also, these numbers do not include sales to bookstores, newsstands, other mass-market retail chains or the United Kingdom. Re-orders are included, so long as they either reached stores in a book’s initial calendar month of release or were strong enough to make the chart again in a subsequent month.
If additional copies of an issue did appear on the chart after a book’s initial calendar month of release, you can see the total number of copies sold in parenthesis behind those issues (e.g. “[36,599]”). Should more than one issue have shipped in a month which is relevant for one of the long-term comparisons, the average between them will be used.
Titles released under the Johnny DC imprint and magazines, such as Mad, mostly sell through channels other than the direct market, so direct-market sales don’t tell us much about their performance. For most Vertigo titles, collection sales tend to be a significant factor, so the numbers for those books should be taken with a grain of salt as well. To learn (a little) more about Vertigo’s collection sales, go right here.
** Two asterisks after a given month in the average charts mean that one or more periodical release did not make the Top 300 chart in that month. In those cases, it’s assumed that said releases sold as many units as the No. 300 comic on the chart for that month for the purposes of the chart, although its actual sales are likely to be less than that.
For a more lyrical approach to discussing sales figures that covers all the essentials in a more condensed, less tedious fashion, finally, go right here.
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Marc-Oliver Frisch writes about comics at his weblog and at Comicgate. You can also follow him on Twitter.
