Apparently, the late shipping CIVIL WAR #4 shipped this week, with many shocking revelations. (Hint: We’re going to need a bigger grave.) However, reaction in the blogosphere has been, well, contemptuous.
Normally we take such things as momentary ventings, not life-changing moments of clarity: despite all the retailer and internet whining about CIVIL WAR, no one is going to stop buying it with 3 issues to go. Please, these are comics fans you’re talking about.
We did find this very very spoiler heavy analysis from Ye Olde Comick Booke Blogge very interesting though for pointing out what could be one of the marketing weaknesses of the series:
I have one interesting final note that came up while discussing this debacle with Chris from 2 Guys. This “Marvel Event” got major media coverage. It’s supposed to draw in non-comic readers and pique the interest of readers who stick primarily with DC books or may have shyed away from mainstream Marvel in favor of Image or even Marvel’s Ultimate or MAX lines. Yet, all the iconic characters that are known to non-comic fans–meaning even my mother knows who Spider-Man and Hulk are–are completely out of character.
Spider-Man: Wearing completely new costume, revealing secret identity, living in penthouse apartment, operating as part of a team and taking orders from Iron Man
Hulk: Not even there.
[snip]Is this really the Marvel Universe Joe Quesada thinks the masses wants?
New readers coming in off the streets after reading the Daily News really don’t care about shocking plot turns that involve subtle character changes in characters they didn’t really know about to begin with. One also wonders how these events would set up Marvel’s movie franchises, surely wthe most important thing going at Marvel, and an 800-lb gorilla that has forced many changes to comics storylines at both Marvel and DC in the past.
The common wisdom among comics insiders is that one of the greatest benefits of CIVIL WAR to Marvel merchandising will be to put Spider-Man in his bachelor state again. If that is indeed the case, you can see how that goal makes as much sense as the supposed “real world” ramifications in CIVIL WAR.
Us? We’ll read the trade.