Sales Charts

Comics Alliance has run this amazing infographic by Tim Leong, based on the year's NY Times graphic novel bestsellers. This is a topic ripe for study since it has contained many many surprises -- like appearances by DAVID B. on the list? Awesome sauce. What is not a surprise is that WALKING DEAD and SCOTT PILGRIM have dominated the charts for most of 18 months. The future of comics is masterful, multi-volume media tie-ins that speak to contemporary life, it seems.

Here is a listing of the current comics bestsellers on BN.com, scanned at 11:20 AM this Tuesday, December 20, 2011.

Marc-Oliver can tell you how the actual sales levels of the DC relaunch are, but let's take a look at a slightly different metric: how do the relative popularity of the "New 52" compare to the way that retailers initially ordered them? With November's sales estimates, we see orders where the retailers had a chance to see how the #1's moved and potentially the #2's in some cases, before the cutoff dates for adjusting orders.

The November chart analysis is up around the net and it was an interesting month. John Jackson Miller has an overall analysis and the GN sales have him scratching his head -- they surged in November but it's not clear why:

ICV2 has released it's sales estimates for November (you know the drill, actually sales should be bumped somewhere by 10-20%, split the difference and call it 15%), and it's shedding a little light on a few things. What Happened To Shade We have a little better idea why Shade might be on the verge of being in trouble.

Diamond has just released their November chart toppers, and DC led again by by a considerably smaller margin than the ass-whoopin' they gave Marvel in October. DC led by 2 points in units and a mere single digit in dollars. JUSTICE LEAGUE, BATMAN, and ACTION led the periodicals, while Marvel had three books in the top 10. BATMAN: NOEL, a clever and much needed "Batman does Christmas Carol," led the GNs. Sales overall are up for 2011, mostly thanks to a big boost from periodicals. GNs are down 10% year to year; however, they were up 30% in November, due to, perhaps, a more attractive product mix.

Buffy continues in the top spot, while a double-shipping Walking Dead takes second and third places. Turtles creeps back up to fourth, and Star Trek/ Legion of Superheroes gets off to a very promising start. Further down, Orchid benefits from a rock star contributor, Garth Ennis & John Byrne launch new titles and a remarkable success story finishes off the month.

This month everyone wants to know how DC’s New 52 has affected the sales of everyone else’s books. It’s a little too early to tell, the re-charting DC books have pushed a lot of indies off the charts, but while the indie publishers have a lot less titles charting this month, their market and dollar share have only dropped a little, suggesting that sales are up overall. The next three months will show the effects far more clearly.

Only 87 indie books charted this month, down from last month’s high of 127 and again the number 87 book sold around the same as the number 87 book last month. The bottom book sold 5,167 compared to last month’s 3,341. In total those books sold approximately 921,878, well down on last month’s 1,053,116. That said, last month the average sales were 8,292 per book, this month it’s 10,596. As usual, UK and European sales from Diamond UK are not reported in this chart.

A look over the sales seem to suggest that the better-selling books have weathered okay, but a lot of books further down the charts have suffered serious drops, with retailers maybe choosing to spend their re-stock money on DC books rather than indies.

This month Image were the number three publisher, with 4.49% dollar share and a 3.98 market share thanks to two issues of

Every month, AppData releases a list of the top-grossing apps for the iPad, and once again comics apps lead the pack for the book category. Predictably, comiXology is at the top, but it's followed closely by DC, Marvel and The Walking Dead. The chart represents purchases made THROUGH an app, not sales of an app.

October was a first litmus test for the good "New 52" relaunch numbers, as it was the first month that allowed retailers to react to customer feedback on DC's "New 52" initiative in a meaningful way. As a result, Marvel won a little less of the market share than usual got really spanked by DC in October, which took the Top 6 spots, along with a whopping 17 out of the Top 20 (and 32 out of the Top 50, and 60 out of the Top 100), as well as 50.97 percent of the unit market share and 42.47 percent of the dollar share. DC's average periodical numbers were down a bit from September and are now in the exact same area as right after the line-wide "One Year Later" event in May 2006, which had been DC's high-water mark before the current relaunch. Back then, the average new DC comic book (not counting the now-defunct WildStorm) sold an estimated 50,519 units, the average new DC Universe comic book 59,505. In October 2011, now, it's 51,280 and 59,146, respectively. These numbers don't suggest we need to build a new ball park quite yet, but DC certainly did a great job of filling up the old one in a way that hasn't happened since, well, 2006. While a slight drop-off from September was to be expected, it turns out to be very slight indeed, because 16 of the "New 52" titles didn't drop at all, but rather increased in sales. They're led by Animal Man, which, on the back of good reviews, saw an impressive second-issue increase of 16 percent. And even most of the rest of the bunch displays much slighter drops than we're used to, for that matter. Only 16 of the percentage drops are in the double digits, and only four of those -- Action Comics, Men of War, Superman and Blackhawks -- are in the area you'd usually suspect. As a result, the average second-issue drop for the "New 52" is a tiny 5.2 percent -- a dream figure by any standard. (Also, it's worth noting that many of the books with the bigger second-issue drops came out in the last week of October. Technically, this means that they were disadvantaged, because all subsequent re-orders slipped into November. On the other hand, the first issues of those titles shipped in the last week of September, too, of course, so it should have evened out. In any case, we'll get a clearer picture of what's going on with the November chart.)

The Wimpy Kid is the new Twilight. The latest book in the series, Cabin Fever, sold over one million hardcovers in its first week on sale. Sales were 25% higher than last year's November release, The Ugly Truth. RE: the recent sales figure discussions -- with numbers this good, there's no reason not to trumpet them aloud.

Welcome to month two of Bizarro World! This was quite a busy month for Marvel, with the "Fear Itself" crossover continuing, the relaunch of INCREDIBLE HULK, and the first issue of new title WOLVERINE & THE X-MEN. But once again, the big story in October was the continued success of the DCU relaunch. DC's lead over Marvel in September may have been narrow, but in October it was massive. Helped by hefty re-orders on virtually the entire September DCU line, DC led Marvel by 42% to 29% in dollars and a remarkable 51% to 30% in units. That market share is partly due to massive reorders on DC's September line. It seems reasonable to assume that this won't be a regular event, and that the gap won't be quite so large in future. But the possibility that Marvel might have to readjust to life as the number two publisher cannot be ruled out. Not that it's doom and gloom by any means. DC's sales are up, but not at Marvel's expense. If the DC relaunch has brought new readers into stores, or old readers back, then in theory Marvel should be able to take advantage of that too. On the other hand, it also makes it rather harder for Marvel to argue that its books are losing sales because it's a tough market. DC has just proved that declining sales are not inevitable. Thanks as always to ICV2.com for permission to use these figures.

Writer Ivan Brandon gives voice to the frequently-stated among creators idea that sales charts are a dangerous thing for the business, and may actually help put people out of work. He was most upset by the recent iFanboy piece that looked at all the Marvel books that seemed to be below the line that spelled cancellation: