Retailing & Marketing

Another email PR this afternoon from Image Comics, announcing more sellouts and second printings, this time for THE INTREPIDS by Kurtis Wiebe and Scott Kowalchuk and Hoang Nguyen's CARBON GREY. While such press releases have a strong component of sheer hype, and don't necessarily indicate ginormous sales, it's worth noting that we get as many of them from Image these days as from Marvel (DC no longer sends out press releases). Given the recent strengthening of the mid-list, even as the top of the charts shrinks, this could be seen as another example of the increasing democratization of comics sales. We'd also note that both comics sport a a fresher, non-house style look. Maybe there is an audience for something new after all.

While New York City is home to a lineup of great comics shops that make it one of the biggest comics markets in the US, several small bumps have hit the store community of late. There was an ownership change at Cosmic Comics; a fire at St Marks Comics; and Forbidden Planet, long a staple of the busy Union Square retailer district, is looking for a larger space. EV Grieve was the first to spot a real estate listing for FP's 13th and Broadway location, but manager Jeff Ayers said it was in order to expand:

Presented by Diamond based on sales impact and overall quality, the 2010 Gem Awards reflect the same bestsellers we've been talking about here for a while: SCOTT PILGRIM, WALKING DEAD, BRIGHTEST DAY, SUPERMAN: EARTH ONE, KICK-ASS. Complete list below:

A fire broke out on NYC's St. Marks St. this morning, in the same building as St. Marks Comics:

To the surprise of few, Comic Relief, the once groundbreaking but recently troubled Berkeley comics shop, has closed, according to word on the street and an actual sign on the door posted by Image's Branwyn Bigglestone.

Remember when Mark Millar cleverly used Photoshop to make it look like he was advertising a comic book on a Times Sqaure billboard? Well, something like that actually happened earlier this week when the PR Newswire Bulletin Board ran some press for Marijuanaman, a new comics from Image spotlighting a character created by Ziggy Marley.

[Yesterday Diamond announced their plan to team with iVerse to offer digital comics downloads for sale in comics shops. Gievn the hot button nature of this discussion, and the big picture nature of the announcement, Dave Bowen, Diamond's Director of Digital Distribution, was eager to talk to us to explain more about it. This is a long interview, but Bowen goes into welcome detail on the thinking behind and motivation for this plan. Short version: retailers deserve to be brought into the process.]

A pal snapped this recent photo at a local Borders. Perhaps there is a reason they are in trouble.

[Yesterday we chatted with one half of the Bonfire Agency, Ed Catto. Today we grill Steve Rotterdam on the nerd marketing equation, Bonfire's research and consulting activities, and whether Patton Oswalt was right about too much geek being a bad thing. Steve Rotterdam served as partner and Chief Creative Officer at the East West Agency before joining DC Comics as Sr. VP Sales and Marketing for three years. His background gives his take on the comics industry and where it is going an informed and unique perspective.]

Problem solved! ComiXology, the leading digital comics provider, is going to let brick and mortar comics shops set up affiliate storefronts on their sites, building on comiXology's existing programs for retailers, such as digital pull lists and so on. Prominent retailer Chris Powell explains, “Having seen comiXology’s Retailer Tools and Pull List services, we trust comiXology’s technology to help us thrive in a market where customers are interested in both print and digital comics.  ComiXology will help us provide the one-stop shopping that customers are looking for.  Digital comics can be a great tool for reaching out to new or lapsed customers, and retailers should not be afraid of this new format.  Instead, they should look for ways to make the digital format complement their existing print business."

It was only the golden age of last week that Marvel and ComicsPRO, the organization for comics retailers, announced a special promotion for FORMIC WARS #1: ComicsPRO member stores would be able to release the issue on TUESDAY, 2/15, instead of the customary Wednesday.

The Bonfire Agency is a new entity that is looking to do a lot with the nerd world. Co-founder Ed Catto talks about what he;s learned on the way and what Bonfire can do in this exclusive interview.