Retailing & Marketing

All we've seen of Rebirth is a big blue curtain, and there's a lot of anxiety about what's behind the curtain. You may recall the game show Let's Make a Deal where contestants had to pick the prize behind one of three curtains. Will Rebirth be a new car or a box of macaroni and cheese? The entire comics industry benefits from a strong DC Comics. A lack of customers who are eager to read the exploits of some of the medium's best known characters is a concerning thing to retailers and even other publishers, who know that the Big Two are the core of the existing business. I'm told even some at Marvel are worried about the effects of Rebirth. DC execs faced many tough questions at the ComicsPRO meting where it was announced, and skepticism and hope were felt in equal measure, sometimes by the same person.

The book is alive! Alive, I tell you! Bookstore sales rose in 2015 for the first time since 2007. It was only a modest...

The ComicsPRO meeting has wrapped up, but not without presenting its two Industry Appreciation awards. Marvel's svp of sales and marketing David Gabriel...

One of these “strike while the iron is hot” deals. Or more accurately, strike when your brain feels like co-operating. Last night, DC took the...

The press isn't allowed at ComicsPRO, but who needs reporters when you have social media? Faith Eein Hicks made a moving speech about Strange...

Some Dark Horse news comics out of the ComicsPRO presentation: • Cullen Bunn and Sergio Dávila are taking over Conan with a new #1, Conan...

https://twitter.com/mr_oberts/status/700339353344540677 ComicsPRO, the annual meeting of the top retailers organization in North America, is taking place in Portland, OR for the next three days, with...

It’s been quite a while since the last edition of The Retailer’s View, and there are several reasons for that. Almost all of them...

As we reported earlier today, the San Mateo location of Lee's Comics is closing after 29 years in business. We reached out to owner Lee Hester for more of the story, and he responded below: We wish him well with his remaining store in Mountain View.

The Californian comics scene is losing a store that lasted 29years, as the Lee's Comics store in San Mateo is closing. The Mountain View...

A couple of snap polls on Twitter suggest that people pick up comics for many reasons, but here's our own comprehensive poll -- vote often and early!

It seems Marvel and Coke are teaming up for something on February 7th, the day of...the big game? The Super Bowl! A Super Bowl ad for Marvel -themed Coke cans? Characters shown: Iron Man, Hulk, Cap, Black Widow, Falcon and Ant-Man.