Retailing & Marketing

I Used To Sell You Comics: Comics Are For Everyone (and how working in...

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My mother used to roll her eyes every time I started talking about comics. My intricate and inane knowledge of the history and process of this strange thing (that seemed almost to come from another world compared to anything she could comprehend) was a constant mystery to her as I grew up. I was a precocious child. I couldn't just read a book that I liked. I would have to read everything by that author, books on that author's process, and books by that author's favourite author. I would completely immerse myself in anything I loved.

Diamond upgrades to ship “massive amounts of new product” and unveils fourth pick module

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Sometimes the wonkiest things are the most important. Diamond sent out news of its upgrades to the Olive Branch warehouse, with photos. And if you...

Tilting at Windmills #254: The One About Nighthawk

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Retailer Brian Hibbs is back with a look at the swirling controversy over the state of the Direct Market and the health of the comics industry .

I Used To Sell You Comics: Kids Love Comics (And how that makes comics...

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by Rosie Knight Over the last year I spent some time in comics retail, working at my favourite local comic shop, London's renowned Orbital Comics....

The Retailer’s View // Split Decisions

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Welcome back to The Retailer’s View - a shambling look at the comic book industry through the lens of retail. My name is Brandon...

Tilting at Windmills #252: Is Marvel Now what retailers need now?

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By Brian Hibbs   Welcome to Tilting at Windmills #252. Some of you will be scratching your heads and saying “Wait, doesn’t this appear on Comic...

DC Co-publishers DiDio and Lee dish on Vertigo, sales, more

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ICV2 has one of its periodic high level chats, this time with DC co-publishers Dan DiDio and Jim Lee, in two parts. They talk...

ICv2: Batman is the top Superhero/Genre franchise

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Industry analysis site ICv2 periodically runs a study of the Top 10 franchises in various categories and new ones are up for Spring 2015....

SDCC 2016: DC Collectibles Round-Up – The Rise of the Wonder Woman!

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By Nicholas Eskey I didn’t need to attend this year’s DC Collectibles' Press Room to know that this is an exciting year for both DC...

Valiant is turning 11 comics stores into busy PokéStops

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Last night at bar con here at Comic-Con a bunch of industry pundits were sitting around trying to figure out some of the smartest...

Comics and graphic novel sales top $1 billion in 2015

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We did it! We hit a billion! It's been a slow and steady climb, and took a lot of hard work from the whole team, as chronicled by both ICv2's Milton Griepp and Comichron's John Jackson Miller, but we made it.

HUGE NEWS: New BISAC codes for kids and YA graphic novels

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If I told you a secret cabal of the comics industry's most important players had been working behind the scenes for years to implement an important change for how comics are sold, your ears would perk up, right? But if I told you this change was to get expanded BISAC codes for kids and YA graphic novels they'd probably perk right down again, right?

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