Retailing & Marketing

You’ll gasp when you see the film that left comics retailers speechless

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https://youtu.be/s7Gfd9mm1mw At last week's Diamond Retailer Summit, nothing got a bigger reaction than this video explaining how Diamond has upgraded their Olive Branch packing facility. When...

Tilting at Windmills #259: What the hell is wrong with Marvel Comics anyway?!?!

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By Brian Hibbs So, right now Marvel comics is in a little spot of trouble. In February 2017 Marvel’s best-selling ongoing superhero title barely passed...

Diamond Summit kicks off; Marvel holds “no press” presentation

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Greeting from the Windy City. The Diamond Retailer Summit has returned to Chicago for the first time since 2013, and the event kicked off...

The Larger Marketing Trouble that Marvel’s “Diversity” Woes Revealed

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The Beat's marketing reporter Taimur Dar looks at even more issues in last week's furore: you ask the wrong questions in marketing, you end up with the wrong answers.

Marvel ramps up Insider program for Secret Empire

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Speaker of Marvel, they are boosting the goodies you get if you join their Marvel Insider program, which although they've been calling it new, debuted...

Must read: G. Willow Wilson on where comics are now

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So yeah, watching comics twitter react to Marvel's marketing thoughts over the last few days was like being on a hill and watching a tsunami arrive,...

Marvel: retailers and readers “turning their nose up” at their more diverse titles –...

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At last week's Marvel retailer retreat, the publisher and the merchants hashed things out.

Marvel’s learnings continue today with big retailer summit

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As we've noted in our recent sales charts, things have taken a dark turn at Marvel sales-wise in the last six months or so...

The Inhumans: Marvels Biggest Branding Problem

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Marvel has been trying to make the Inhumans the next big thing for years. but it's been an uphill battle and here are some of the reasons why.

Tilting at Windmills #258: The dirty secret about variants no one talks about

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Variant covers are an accepted practice in comics publishing and collecting, but is Diamond enforcing its own rules on minimum orders? Retailer Brian Hibbs looks at the plusses and minuses of the world of variants.

A new comics distributor rises in Seattle, Emerald Comics Distro

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It's Tony Shenton, not Diamond, who's getting some competition from this one woman start up.

The Retailer’s View // Should Printed Single Issues Go Away?

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Our story begins a few years ago, when I was still managing another comic shop in the city. A man walked into the store,...

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