Retailing & Marketing

Comics retailers’ shocking claim: Diversity isn’t killing comics sales

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When they came for my mentions, I was out having lunch.

Dinesh Shamdasani to deliver keynote speech at ComicsPRO meeting

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ComicsPRO's annual retailer/publisher summit will be held in Portland, Oregon on February 22-24, 2018. It's an intensive gathering where announcements are made and issues are discussed. I'm told this year's keynote speaker will be Dinesh Shamdasani,...

Tilting at Windmills #267 – Dear Publishers: Weekly Comics Suck

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By Brian Hibbs There’s a particular Myth of the market that says that the “Wednesday Warriors” – the hardcore, most committed fan, who comes in every week without fail, usually on a Wednesday – are...

IDW’s San Diego Comic Art Gallery Reopens to Big Changes

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Last night, February 3rd, IDW Publishing and Media held the official reopening of their own San Diego Comic Art Gallery. It had been reported by The Beat in early of last December that the...

Can Patreon Keep a Comic Store Open?

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A couple weeks ago, we told you about Mission Comics in San Francisco having a community meeting after they'd experienced some sales drops and were concerned about staying in business. They had the meeting and...

No Fairytale Ending for San Diego’s Villainous Lair

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Another closing of a comic shop; another end to a piece of one’s comic community. For the last six and a half years, Villainous Lair has served as not only a comic and game store,...

ComicsPRO Announces Nominees for Comic Industry Awards

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ComicsPro has announced it's nominees for its Industry Awards and also its first Unsung Hero Award for the recently departed Dave Hawksworth. ComicsPRO, the trade association for comics specialty retailers, proudly announces the nominees for...

Marvel cancels offer to sell freely orderable Legacy lenticular covers

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In its January 4th mailing to retailers Marvel made a startling offer: retailers who had already ordered a first or second printing of the second issue of a Legacy launch could freely order a lenticular...

2017 Sales Slip: Here’s One Store’s $21K Drop-Off In Marvel Sales

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Get comfortable for a few different threads to come together.  The fireworks are starting early this year. You know how it's become a custom in recent years for retailers to link to their best sellers...

Tilting at Windmills #266: An Open Letter to C.B. Cebulski & Marvel Comics

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  By Brian Hibbs Dear C.B., I want to congratulate you on your new position as Editor-in-Chief at Marvel comics; from what I know about you I think you’ll probably fit the job pretty well. There’s been...

One man’s quest for Fu Jitsu #1 reveals the problems with the direct...

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Everyone talks about the direct market but no one does anything about it. Well, Jim McLauchlin wrote about it, starting with one of those "I want those cha cha heels!" McGuffins: Wednesday, September 27...

Bombshell: BookScan to start measuring sales in comics shops

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While we have our BookScan numbers for sell through, and our Diamond estimates of sell-in in comics shops, we haven't had reliable sell THROUGH numbers for what periodical comics actually sell to customer in...

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