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It's been a while since we checked in at Borders, the financially troubled book chain. The latest efforts have been towards getting financing and...

[Yesterday we chatted with one half of the Bonfire Agency, Ed Catto. Today we grill Steve Rotterdam on the nerd marketing equation, Bonfire's research and consulting activities, and whether Patton Oswalt was right about too much geek being a bad thing. Steve Rotterdam served as partner and Chief Creative Officer at the East West Agency before joining DC Comics as Sr. VP Sales and Marketing for three years. His background gives his take on the comics industry and where it is going an informed and unique perspective.]

Canadian artist Clément Sauvé (1977-2011) has died at the tragically young age of 33 after a battle with cancer. He entered comics working as an assistant to Yanick Paquette but made his own mark with pencils on projects including G.I Joe, JLA Secret Files, Stormwatch and the fondly remembered Human Defense League. Most recently he had been working in character design.

Problem solved! ComiXology, the leading digital comics provider, is going to let brick and mortar comics shops set up affiliate storefronts on their sites, building on comiXology's existing programs for retailers, such as digital pull lists and so on. Prominent retailer Chris Powell explains, “Having seen comiXology’s Retailer Tools and Pull List services, we trust comiXology’s technology to help us thrive in a market where customers are interested in both print and digital comics.  ComiXology will help us provide the one-stop shopping that customers are looking for.  Digital comics can be a great tool for reaching out to new or lapsed customers, and retailers should not be afraid of this new format.  Instead, they should look for ways to make the digital format complement their existing print business."

The Bonfire Agency is a new entity that is looking to do a lot with the nerd world. Co-founder Ed Catto talks about what he;s learned on the way and what Bonfire can do in this exclusive interview.

As more folks start off their year with funding announcements, Graphicly has just announced that they have received $3 million in VC via various...

2011 is going to be a tumultuous year for comics. Heck, it's already tumultuous. There's going to be consolidation and retrenchment. So over the next few weeks we'll be checking in at a few companies to see what's going on -- some of it's great and some of it is not so great. We will start with Top Cow which announced last week that they were consolidating many of their functions at Image Central, including production, marketing and sales efforts.

Okay, so a member of the Fantastic Four died in FF #587 -- a comic which would normally be on sale tomorrow, Wednesday, like usual, but went on sale early at selected retailers. At the same time, a story hit the wires, NPR and just about every other media outlet with a "DEATH IN THE FAMILY" type story, effectively spoiling what had been a pretty well kept secret until then. Twitter was fluttering from the moment the stories hit. Whether you were outraged or shrugged your shoulders at the spoilage it was yet another example of a Big Two publisher planting a major media story and having no good option for timing. This also happened, famously, with the death of Captain America, the death of Batman, and surely many others stories we are too jaded to remember.