Tilting at Windmills #272: Heroes in (Sales) Crisis
The Direct Market system has been unchanged for more than 40 years. but it may be ending, for real this time.
Tilting at Windmills #271: A Chance to be Thankful
The Direct Market is sickly, but there are a few things to be thankful for.
Tilting at Windmills #270: Pondering Whether to Close A Comic Shop
A periodical-based comics shop in SF is in jeopardy of closing.
Tilting at Windmills #269: Wal-Mart, Content and ALA
Brian Hibbs goes to New Orleans for ALA and muses about DC's march on Wal-Mart
Tilting at Windmills #268: Looking at BookScan 2017 – and this time it’s certified
THIS IS THE BIG ONE! Retailer Brian Hibbs analyses 2017's bookstore sales with actual numbers, and this time with the complete cooperation and help of NPD Bookscan.
Tilting at Windmills #267 – Dear Publishers: Weekly Comics Suck
By Brian Hibbs
There’s a particular Myth of the market that says that the “Wednesday Warriors” – the hardcore, most committed fan, who comes in...
Tilting at Windmills #266: An Open Letter to C.B. Cebulski & Marvel Comics
By Brian Hibbs
Dear C.B.,
I want to congratulate you on your new position as Editor-in-Chief at Marvel comics; from what I know about you I...
Tilting at Windmills #265: #MeToo – When a Bathroom Makes Women Uncomfortable
By Brian Hibbs
So, this is kind of hard column to write, because it means being vulnerable and honest about issues that are genuinely hard...
Tilting at Windmills #263: Elsewhere in the Direct Market…
By Brian Hibbs
I’m a little bored with continually talking about Marvel comics and “Legacy” – there’s not a lot more to say about them...
Tilting at Windmills #262: Why Marvel’s Lenticular Numbers Don’t Add Up For My Stores
By Brian Hibbs
As I write this, it’s the deadline to order the October “Legacy” re-positioning from Marvel, with the lenticular covers. Marvel has been...
Tilting at Windmills #261: Marvel Comics and The Deck Chairs of the Titanic
By Brian Hibbs
The solicits for August 2017 Marvel comics have finally been released – the start of “Marvel Legacy” – and I think it...
Tilting at Windmills #260: Inside Facebook’s Secret Retailing World
In his monthly column, retailer Brian Hibbs rips the lid off secret retailing groups, and muses on Marvel Legacy.
